Hanieh Asghari Oskoei
Boston,MA
Summary
Detail-oriented, results-driven professional with an MBA in Business Analytics, specializing in data analysis, KPI reporting, and process improvement. Proficient in advanced quantitative tools, including Excel, SQL, Python, IBM Cognos, and Tableau/Power BI. Eager to contribute expertise in process optimization and predictive modeling to achieve measurable business outcomes in a dynamic corporate environment.
Overview
2
2
years of professional experience
Work History
Graduate Research Assistant
University of Tennessee at Chattanooga
Chattanooga, TN
01.2022 - 12.2023
- Conducted literature reviews to support ongoing research projects.
- Assisted in data collection and analysis using statistical software tools.
- Prepared research materials and presentations for academic conferences.
- Collaborated with faculty on experimental design and methodology improvement.
- Maintained accurate records of research findings and methodologies used.
- Engaged in regular meetings to discuss progress, challenges, and solutions with team members.
- Adapted quickly to new research techniques and laboratory protocols to enhance project efficiency.
- Utilized advanced statistical software to analyze large datasets, uncovering key insights for informed decisionmaking.
- Participated in regular meetings with project supervisors, providing progress updates and discussing potential challenges or areas for improvement.
- Planned, modified and executed research techniques, procedures and tests.
- Contributed to professionally-written scientific paper for publication.
- Designed surveys and interview protocols for primary data collection, ensuring accurate representation of target populations.
- Implemented robust data management strategies, safeguarding sensitive information and maintaining compliance with ethical guidelines.
Marketing Analyst Intern
Novare Digital Corp
Chattanooga, TN
05.2023 - 08.2023
- Analyzed market trends to support data-driven decision-making processes.
- Assisted in developing marketing strategies to enhance brand awareness and engagement.
- Conducted competitor analysis to identify strengths, weaknesses, opportunities, and threats.
- Collaborated with cross-functional teams to execute marketing campaigns effectively.
- Monitored social media metrics to evaluate campaign performance and engagement levels.
- Utilized analytics tools to track customer behavior and preferences for targeted messaging.
- Prepared reports summarizing key findings from research initiatives for stakeholder presentations.
- Conducted consumer data analysis on products to assist with promotional campaigns.
- Monitored competitor activities and analyzed their impact on company performance, informing strategic decision-making processes.
- Streamlined data collection methods, improving the efficiency of market analysis tasks and reducing time spent on manual data entry.
- Created compelling visualizations of complex data sets for presentation at marketing conferences, enhancing company reputation as an industry thought leader.
- Enhanced marketing strategies by conducting thorough market research and analyzing industry trends.
- Contributed to the design of an effective social media strategy, boosting brand awareness among target audiences.
- Developed comprehensive reports for senior management, resulting in improved decision-making processes.
- Evaluated the effectiveness of different advertising channels by tracking key metrics, ensuring optimal allocation of marketing budget resources.
- Utilized advanced analytics tools to derive actionable insights from large datasets, supporting evidence-based decision making within the marketing department.
- Assisted in coordinating trade show events, ensuring a polished brand presence and maximizing networking opportunities with potential clients.
- Conducted customer surveys to gather insights into product preferences, helping inform marketing team''s content strategy.
- Analyzed sales data to identify opportunities for upselling and cross-selling products, increasing average purchase values for customers.
- Compiled and analyzed customer feedback from various channels, identifying areas for improvement in product offerings and marketing efforts.
- Analyzed data to uncover insights and identify key opportunities to inform strategic decisions.
- Researched and evaluated potential new markets and products.
- Created customized marketing materials to increase product awareness.
- Conducted primary and secondary research to better understand customer needs and behaviors.
Copywriting Intern
Novare Digital Corp
Chattanooga, TN
05.2022 - 08.2022
- Assisted in crafting compelling copy for digital marketing campaigns.
- Conducted research to support content development and enhance brand messaging.
- Collaborated with team members to brainstorm creative ideas for promotional materials.
- Edited and proofread copy to ensure clarity, consistency, and adherence to brand guidelines.
- Utilized social media platforms to engage audiences and promote content initiatives.
- Participated in team meetings to discuss project timelines and deliverables effectively.
- Gained proficiency in content management systems for publishing articles online.
- Adapted writing style to align with diverse target audiences across various channels.
- Participated in brainstorming sessions to generate innovative ideas for future marketing initiatives.
- Developed engaging social media content to increase audience engagement and improve overall online presence.
- Supported public relations efforts by writing press releases and media alerts for company events and announcements.
- Enhanced brand messaging by creating persuasive copy for marketing materials.
- Collaborated with graphic designers on visual elements, ensuring cohesive and compelling marketing campaigns.
- Assisted in developing client pitches by researching industry trends and crafting tailored copy proposals.
- Rewrote website copy for improved SEO, resulting in higher organic search rankings.
- Optimized blog posts for SEO purposes, increasing website traffic through targeted keyword use.
- Contributed to content strategy discussions, providing valuable insights based on data-driven analysis of audience preferences.
- Worked closely with project managers to ensure deadlines were met without compromising the quality of work produced.
- Wrote informative articles demonstrating thought leadership within the industry thereby showcasing expertise.
- Adapted writing style to suit various formats such as newsletters, brochures, landing pages or case studies.
- Managed editorial calendar to ensure timely publication of articles and other content pieces across multiple platforms including print, web, and social media channels.
Education
MBA - Business Analytics
University of Tennessee, Chattanooga
Chattanooga, TN12-2023
Skills
- Microsoft Excel
- Python programming
- Marketing strategy development
- Business intelligence tools
- SQL
- Tableau
- Statistics and SAS
Languages
English
Native or Bilingual
Persian
Native or Bilingual
Timeline
Marketing Analyst Intern
Novare Digital Corp
05.2023 - 08.2023
Copywriting Intern
Novare Digital Corp
05.2022 - 08.2022
Graduate Research Assistant
University of Tennessee at Chattanooga
01.2022 - 12.2023
MBA - Business Analytics
University of Tennessee, Chattanooga