Hanna Coffman
Fresno,CA
Summary
Result-driven Student studying the legal field working in sales with background in conceptualizing and executing promotional campaigns. Possess strong communication skills, ability to build relationships, and proficiency in analyzing market trends. Demonstrated success in increasing brand visibility, driving customer engagement and boosting sales growth. Committed to using creative strategies for business development and growth.
Overview
3
3
years of professional experience
Work History
Field Marketing Representative
Happy Fruit LLC
06.2024 - 12.2024
- Analyzed sales data to understand product performance and identify areas for improvement; Presented findings and sales numbers to management and executive leadership and fielded questions to help refine strategies.
- Investigated consumer opinions in collaboration with marketing teams.
- Monitored competitor activities and shared insights with the marketing team.
- Conversed with customers to share information about products and services.
- Gave out product samples, coupons, and pamphlets to encourage sales.
- Trained staff on product knowledge, sharing best practices for sales and brand values.
- Conducted product demonstrations to highlight features and benefits.
- Organized promotional events, set up and tore down event sites, and interacted with customers.
Lead Budtender
Culture Cannabis Club
Fresno, CA
12.2023 - 07.2024
- Maintained knowledge of sales and promotions, return policies, and security practices.
- Acted as subject matter expert to present partner brands at retail, events, and within the cannabis industry and community.
- Researched new products, strains, trends, and important law changes regarding dispensaries.
- Stocked shelves with new product arrivals.
- Opened and closed cash registers by counting money, separating charge slips, and balancing drawers.
- Processed returns and exchanges per company policy.
- Assisted management in training new budtenders on policies and procedures.
- Educated customers on responsible consumption practices such as dosage control and safe storage methods.
- Performed floor moves, merchandising, display maintenance, and housekeeping to keep sales areas well-stocked, organized, and current.
Sales Associate
SSA Group
Fresno, CA
02.2022 - 02.2024
- Sold various products by explaining unique features and educating customers on proper application or usage.
- Received and displayed product shipments on store retail shelves upon delivery.
- Restocked shelves as needed to ensure sufficient inventory levels.
- Unboxed new merchandise and restocked shelves in appealing, organized arrangements to promote items.
- Ensured proper security measures were taken when handling large sums of money.
- Boosted customer satisfaction levels by going theextra mile to personalize service for each customer.
Education
High School Diploma -
Buchanan High School
Clovis, CA06-2017
Bachelor of Arts - Political Science
California State University, Fresno
Fresno, CASkills
- Public and media relations
- Operations management
- Recruiting and interviewing
- Corporate communications
- Brand promotion
- Market analysis
- Staff management
- Upselling
- Display setup
- Written and oral communication skills
- Financial records oversight
- Database entry
- Money handling
- Event management
Timeline
Field Marketing Representative
Happy Fruit LLC
06.2024 - 12.2024
Lead Budtender
Culture Cannabis Club
12.2023 - 07.2024
Sales Associate
SSA Group
02.2022 - 02.2024
High School Diploma -
Buchanan High School
Bachelor of Arts - Political Science
California State University, Fresno
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