Hannah Amorello
New York,,New York
Summary
Dynamic copywriter with proven expertise crafting compelling content across digital, social, and print platforms, with a focus on fashion and beauty. Skilled in driving customer engagement and executing omnichannel marketing strategies.
Overview
7
7
years of professional experience
Work History
Copywriter
Bloomingdale's
New York, New York
03.2022 - Current
- Execute high-impact omnichannel campaigns, including major seasonal initiatives and in-store activations— integrating digital, paid and organic social, print, and experiential touchpoints.
- Craft compelling copy for weekly site updates, emails, paid media, and seasonal catalogs, with a focus on ready-to-wear, accessories, outlets, events, and trend-driven product launches.
- Lead event marketing creative, producing promotional messaging and assets that drive customer attendance and engagement at brand activations.
- Write dynamic, conversion-focused content for Bloomingdale’s The Outlet Store, optimizing for urgency around promotions, markdowns, and limited-time offers.
- Implement targeted messaging strategies that support customer engagement and retention for Bloomingdale’s The Outlet Store.
- Own organic social media copywriting, delivering engaging, on-brand storytelling that supports key business moments and marketing campaigns.
- Manage content calendar execution, ensuring timely delivery across digital, print, and social channels.
- Oversee community engagement, responding to customer interactions across Instagram and Facebook, and supporting a combined audience of 1.8M+ followers.
- Write creative briefs for talent and vendors, ensuring alignment on brand voice and visual storytelling for social content.
- Collaborate cross-functionally with art direction, production, SEO, project management, and other key stakeholders to develop concepts.
Freelance Copywriter (Contract)
Beautycounter
Remote
08.2021 - 11.2021
- Crafted multi-channel marketing copy across web, email, product, and social media.
- Executed evergreen marketing content for Beautycounter’s blog.
- Worked with design teams to conceptualize copy for Holiday ‘21 across web and email.
- Collaborated with SEO agencies to merge creative and analytics to meet KPIs.
Associate Copywriter
Rue Gilt Groupe
Boston, MA
07.2019 - 04.2020
- Created engaging, sales-driven content across Rue La La’s digital platforms (Instagram, Twitter, and Facebook).
- Edited lifestyle content for brand publication Rue Now for evergreen marketing initiatives.
- Managed and edited content calendar to concept and organize monthly and weekly social posts.
- Published work through various CMS systems, including Bazaarvoice, Optimizely, and WordPress.
- Reviewed weekly tracking reports to derive data for future creative processes.
- Collaborated with photo studio and design teams to source imagery and graphics to bring copy to life.
- Strategized with content manager and strategic brand marketing director to craft a content strategy rebrand in 2020.
Education
Bachelor of Arts - Fashion Communication And Promotion
Lasell University
Auburndale, MA05-2019
Skills
- Content Optimization
- Content Strategy
- Copywriting
- Creative Brainstorming
- Creative Brief Writing
- Cross-Functional Collaboration
- Event Marketing Strategy
- Influencer Marketing Collaboration
- Omnichannel Marketing
- Proofreading & Editing
- Project Management
- Social Media Management
Websites
Timeline
Copywriter
Bloomingdale's
03.2022 - Current
Freelance Copywriter (Contract)
Beautycounter
08.2021 - 11.2021
Associate Copywriter
Rue Gilt Groupe
07.2019 - 04.2020
Bachelor of Arts - Fashion Communication And Promotion
Lasell University