HANNAH BENNETT
San Diego,CA
Summary
Go-getter candidate eager to utilize analytical and research skills. Adept at event planning, media relations and social media management. Excellent communication skills with comprehensive understanding of communications industry.
Overview
7
7
years of professional experience
Work History
PUBLIC RELATIONS AND SOCIAL MEDIA COORDINATOR
FREELANCE ENGAGEMENTS
01.2022 - Current
- Created PR and social content, including SEO-optimized captions, hashtag research, and visual media to drive omnichannel engagement for pet product companies, including JW Pet, the parent company of Chuck-It
- Supported special event planning and promotion, including National Fetch Day, to drive awareness while leveraging marketing technologies, including Sprout Social, MailChimp, Squarespace, Shopify, and Planvoy
- Drafted press releases, spearheaded email marketing, and built social media presence from the ground up to support the start-up of a literacy-based nonprofit providing books to children in underfunded schools and areas
- Drove awareness for in-person and virtual events, fundraisers, and community outreach initiatives through media outreach, newsletters, and social media campaigns
- Enhanced online engagement with the creation of compelling content for various platforms.
- Developed a strong online presence for clients through targeted social media strategies tailored to their unique needs.
Public Relations Manager
Grizzly Peak Farms
05.2022 - 05.2023
- Planned and executed successful PR events, ensuring positive exposure for the organization.
- Collaborated with marketing team to create cohesive messaging across all channels for maximum impact.
- Built strong relationships with key media contacts, resulting in increased press opportunities.
- Coordinated and managed sponsorships and sponsorship activation.
- Wrote and edited articles, web content, advertising copy, periodicals and publications for internal and external audiences.
CUSTOMER SERVICE LEAD, BARTENDER
ZUNIZ, CIRCA 1875, AND DEL SUR
01.2017 - 01.2022
- Assist with marketing and social media engagement by creating and scheduling content while providing exceptional customer experience to bar and restaurant guests.
- Enhanced customer satisfaction by resolving complex issues and providing timely solutions.
- Trained, oversaw, and mentored new team members to strengthen performance and job expertise.
- Resolved customer service issues using company processes and policies and provided updates to customers.
- Managed high call volumes while maintaining a professional demeanor, resulting in increased customer loyalty.
- Supervised day-to-day customer service operations to provide staff with guidance and drive productivity.
PUBLIC RELATIONS COORDINATOR (CO-OP)
MAMMIE RUTH
01.2018 - 01.2019
- Managed planning and brand activations for large-scale music festivals and trade shows, including Sweetwater, Bonnaroo, Okeechobee, and Firefly by liaising with vendors and overseeing public relations initiatives
- Planned photo shoots, coordinated production, and scheduled models to build a portfolio of creative content for use in public relations, social media, and trade show campaigns
- Designed trade show booths, merchandising plans, and physical build-out to ensure successful activations while liaising with influencers to deliver VIP packages, secure agreements, and book appearances.
- Cultivated strong relationships with key influencers, leading to increased brand awareness and credibility.
- Provided regular reporting on campaign progress to clients, showcasing successes and adjusting tactics as necessary.
Education
Bachelor of Arts - Public Relations
GEORGIA SOUTHERN UNIVERSITY
01.2019
Skills
- Social Media Marketing
- Customer Engagement
- Data Analytics
- Community Management
- Client Relationship Management
- Campaign Management
- Event Management
- Networking and relationship building
Timeline
Public Relations Manager
Grizzly Peak Farms
05.2022 - 05.2023
PUBLIC RELATIONS AND SOCIAL MEDIA COORDINATOR
FREELANCE ENGAGEMENTS
01.2022 - Current
PUBLIC RELATIONS COORDINATOR (CO-OP)
MAMMIE RUTH
01.2018 - 01.2019
CUSTOMER SERVICE LEAD, BARTENDER
ZUNIZ, CIRCA 1875, AND DEL SUR
01.2017 - 01.2022
Bachelor of Arts - Public Relations
GEORGIA SOUTHERN UNIVERSITY
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