Olivia Steen
Atlanta
Summary
Dynamic communications professional with a proven track record in enhancing executive messaging, brand storytelling, and driving enterprise-wide initiatives across earned and owned channels. Leveraging a solid foundation in journalism and an MBA in Marketing, adept at translating complex priorities into clear, compelling narratives that resonate with diverse stakeholders. Expertise in strategic communication fosters impactful engagement and effectively supports organizational goals. Committed to delivering innovative solutions that elevate brand presence and stakeholder understanding.
Overview
8
8
years of professional experience
Work History
Senior Public Relations & Social Media Coordinator
Gas South
Atlanta, Georgia
10.2022 - Current
- Own and evolve brand storytelling and messaging across earned, owned and digital channels, strengthening brand reputation and connection
- Developed and implemented social media strategies to enhance brand awareness and engagement.
- Assist integrated campaigns in partnership with marketing, leadership, and cross-functional teams to support executive initiatives, community programs, and business priorities
- Produce and oversee high-impact video and multimedia that translates complex topics into clear, consumer friendly narratives
- Serve as brand steward, training and mentoring internal teams on brand standards, voice, and social media best practices
- Collaborate with Employee Resource Groups (ERGs) to co-plan events and develop marketing assets to reinforce inclusive brand values and community engagement
- Use performance insights and social listening to refine content strategy and optimize audience engagement
- Leveraged AI-powered tools to improve efficiency in content development, research, and campaign planning
Reporter
Nexstar Media Group
Tampa, Florida
12.2020 - 09.2022
- Serve as on-camera spokesperson for NBC affiliate, representing brand voice to diverse audiences
- Developed compelling, audience-driven storytelling through video production, photography, and digital content
- Coordinate and schedule production interview, ensuring smooth executions of on-air segments
- Write and edit compelling digital content for NBC platforms using WordPress
- Managed daily social media presence, aligning content with engagement goals
- Build strong relationships with community partners and stakeholders to enhance brand credibility and reach
- Monitored trends and audience interests to inform timely, relevant content strategies
Reporter
Nexstar Media Group
Greensboro, North Carolina
08.2018 - 09.2020
- Serve as on-air spokesperson for Fox affiliate, representing brand voice to diverse audiences
- Coordinate production schedules and media interviews
- Assisting in pitching innovative story ideas and content
- Build and nurture relationships with stakeholders and community partners
- Write and edit compelling stories in location television
- Create and edit persuasive digital content for Fox platforms
- Manage professional social media account daily
Education
Master of Business Administration - Marketing Concentration
Louisiana State University Shreveport
Shreveport, Louisiana10-2025
Bachelor of Fine Arts - Journalism
Valdosta State University
Valdosta, Georgia05-2014
Skills
- Integrated campaign messaging (PR, social media, email, website)
- Thought leadership development
- Crisis and communications support
- Audience insights & performance analysis
- Social media marketing (Instagram, X, Facebook, LinkedIn, YouTube)
- Video storytelling & multimedia production
- Adobe Creative Suite (Photoshop, Premiere Pro, After Effects)
- Sprout Social, Meta Business Suite, Asana, Gleam
- Generative AI Tools (ChatGPT, Microsoft Copilot)
Affiliations
- Public Relations Society of America (2025)
- Vox ATL Board Member (2025)
Timeline
Senior Public Relations & Social Media Coordinator
Gas South
10.2022 - Current
Reporter
Nexstar Media Group
12.2020 - 09.2022
Reporter
Nexstar Media Group
08.2018 - 09.2020
Bachelor of Fine Arts - Journalism
Valdosta State University
Master of Business Administration - Marketing Concentration
Louisiana State University Shreveport