Summary
Overview
Work History
Education
Skills
Technical Skills
Certification
Timeline
Generic

Hannah Buffington

Champlin,MN

Summary

Passionate and results driven leader with a diverse background in ecommerce, analytics, and product management. As a product owner, I have maximized results by putting the customer first, developing a clear vision, gaining cross-functional alignment across multiple levels, and leading agile teams to deliver results.

Overview

18
18
years of professional experience
1
1
Certification

Work History

Product Owner

Xcel Energy
10.2021 - Current
  • Drive the product vision, goals, and milestones for successful execution of digital experiences that improve results.
  • Collaborate with user experience, customer insights, engineering, and development teams to deliver the highest ROI features to customers.
  • Establish strong relationships with key stakeholders, maintaining open lines of communication to ensure alignment on project objectives.
  • Manage backlog prioritization, ensuring alignment with business goals and stakeholder expectations.
  • Drove customer satisfaction with the redesign of customer service site and navigation.
  • Avoided financial penalties by completing regulatory requirements within deadlines.

Director of Product Management

Schwan's Home Delivery
02.2021 - 10.2021
  • Partnered with the broader organization to define the product vision to address customer and business needs.
  • Owner of the program level backlog. Utilizing SAFe methodologies to work with leadership, SMEs, and IT architecture to define, breakdown, and prioritize features that are executed across 12 agile teams.
  • Led the successful technical implementation of a new loyalty program, merchandising AI platform, and segmentation model.

Sr Manager - Product Owner, Digital Operations

Schwan's Home Delivery
12.2018 - 01.2021
  • Developed and managed the execution of the digital roadmap through cross functional strategy, web analytics, competitive analysis, and utilizing customer feedback.
  • Successfully built, maintained, and prioritized the product backlog resulting in a 13% improvement in agile team velocity and a double digit increase in sales over LY in 2020.
  • Identified improvements in the delivery calendar and checkout UX to improve checkout conversation by 11% in 2020.

Sr Director, Ecommerce Merchandising and Analytics

Christopher & Banks
08.2015 - 11.2018
  • Led Ecommerce business team to exceed sales plan and drove double digit growth for 2015 - 2018 by directing user experience, promotion, merchandising, testing, recommendations/cross sell and personalization strategies.
  • Collaborated cross-functionally with Email, Social, Paid Media, IT, and Store Operations teams to launch a new web platform and third party vendor eco-system saving over $1.2M in expenses annually.
  • Served as the business leader for Ecommerce in omni-channel rollouts of find in store, ship to store, and pickup in store.
  • Managed P&L and website analytics with the ability to identify trends, opportunities, and risks and incorporate them into strategies that drive engagement and financial results.

Director, Ecommerce Analytics and Operations

Christopher & Banks
05.2013 - 07.2015
  • Leader of the Ecommerce Operations and Analytics team responsible for the strategy, development, and execution of the product roadmap and financial performance.
  • Successfully integrated 8 new 3rd party vendors including leading the RFP process, negotiating costs and terms, and developing and executing the project plan.
  • Developed a strategy to combine two websites into one using an out-of-the box method that resulted in $800K in savings for the project.

Manager, Ecommerce Analytics

Christopher & Banks
03.2013 - 04.2013
  • Improved results by analyzing customer behavior on the website and identifying opportunities to drive traffic, conversation, and average dollar sale.
  • Led the ongoing reporting and forecasting of web metrics to support the Ecommerce business including channel and promotion plans.
  • Managed P&L for the Ecommerce channel.

Senior Planner, Ecommerce

Christopher & Banks
09.2010 - 02.2013
  • Developed and maintained financial plans and forecasts for product categories including promotional plans, receipt buys, and Ecommerce open to buy.
  • Drove the Ecommerce exclusive product strategy for bottoms resulting in over $880K in additional sales.

Buyer

Target
08.2006 - 07.2010
  • Developed and executed assortment, pricing, and marketing strategies resulting in sales growth of over 17% to LY and increased market share for Accessories in 2009.
  • Drove change by introducing internally designed product into the assortment resulting in a 300 bps improvement to PMU for the category.

Education

Bachelor of Science - Merchandising Management

Michigan State University
East Lansing, MI
2002

Skills

  • Project Management
  • SAFe/Agile Methodologies
  • Product Roadmapping & Strategy
  • Team Leadership
  • Requirements Gathering & Analysis
  • Release Management
  • Technical Acumen
  • Market Research & Competitive Analysis
  • Analytics
  • P&L Financial Planning

Technical Skills

Experience in Salesforce, Google Analytics, Adobe Analytics, Adobe Test & Target, Monetate, and various other web platforms, Foresee, Qualtrics, BazaarVoice, various BI systems, Basecamp, JIRA, Azure Dev Ops, and Microsoft Office suite.

Certification

• SAFe 5 Product Owner/Product Manager (POPM)

Scaled Agile, Inc - Issued July 2021

• Scrum Product Owner (CSPO)

Scrum Alliance - Issued June 2020

Timeline

Product Owner

Xcel Energy
10.2021 - Current

Director of Product Management

Schwan's Home Delivery
02.2021 - 10.2021

Sr Manager - Product Owner, Digital Operations

Schwan's Home Delivery
12.2018 - 01.2021

Sr Director, Ecommerce Merchandising and Analytics

Christopher & Banks
08.2015 - 11.2018

Director, Ecommerce Analytics and Operations

Christopher & Banks
05.2013 - 07.2015

Manager, Ecommerce Analytics

Christopher & Banks
03.2013 - 04.2013

Senior Planner, Ecommerce

Christopher & Banks
09.2010 - 02.2013

Buyer

Target
08.2006 - 07.2010

Bachelor of Science - Merchandising Management

Michigan State University

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