Hannah Chang
Los Angeles,CA
Summary
Visionary in the Design and Merchandising field with over 12 years of experience shaping trend-forward fashion and captivating global consumers. Creative strategist adept at blending market insights with bold innovation to develop seasonal assortments that harmonize style, functionality, and profitability. Recognized as an expert collaborator and inspiring leader, guiding cross-functional teams from concept to shelf while driving growth and nurturing brand authenticity. Passionate about transforming ideas into impactful product experiences that resonate across diverse global markets.
Overview
16
16
years of professional experience
Work History
BUYING MANAGER
Shein US
Los Angeles, CA
06.2026 - 07.2027
- Defined brand positioning, merchandising strategies, and product roadmaps in partnership with Head of Merchandiser to drive business growth and strengthen brand identity.
- Led end-to-end assortment planning and product development for October launches, balancing fashion trends, customer demand, and financial objectives.
- Curated and approved product assortments to ensure alignment with brand standards, quality expectations, color direction, pricing architecture, and overall category strategy.
- Analyzed key business metrics including Click-Through Rate (CTR), Conversion Rate (CR), Gross Merchandise Value (GMV), sales performance, and category trends to optimize assortments and maximize profitability.
- Collaborated cross-functionally with merchandising, creative, visual merchandising, and studio teams to enhance product presentation, digital content, and customer engagement.
- Reviewed competitive landscapes, consumer insights, and fashion trends within the North American women's apparel market to identify new business opportunities and drive category growth.
OWNER
Sur Halo the Label
Los Angeles, CA, USA
07.2023 - 07.2025
- Conducted in-depth market and trend research to inform both product design and merchandising strategies
- Identified innovative fabrics, techniques, and styles to inspire new apparel and align with consumer demand
- Applied creative use of color, fabric, and details to develop commercially viable designs
- Partnered with sales and merchandising teams to curate seasonal assortments, refine collections, and drive cohesive brand storytelling
- Collaborated with production and sourcing teams to align product needs with cost-effective, timely sourcing strategies
- Created detailed product specs to guide efficient, high-quality garment production
- Supported go-to-market execution by aligning product development with merchandising calendars and retail needs
- Owner of Sur Halo the Label - IG: @surhalo_thelabel
HEAD DESIGNER / MERCHANDISER
Line and Dot
Los Angeles, CA, USA
08.2020 - 07.2023
- Attended trade shows and led buyer appointments to plan seasonal buys, allocate assortments, and develop exclusive product offerings growing the wholesale business from $3M-$8M annually
- Merged design and merchandising goals to ensure cohesive product development that aligned with retail and wholesale strategies
- Submitted purchase orders with fit approvals and necessary adjustments to support accurate, on-time production
- Traveled to China biannually for textile sourcing, vendor communication, and overseeing production schedules
MERCHANDISER / SALES
Von Dutch
Los Angeles, CA, USA
09.2015 - 06.2018
- Oversaw end-to-end retail store opening, including timeline management, merchandising setup, staffing, and visual presentation
- Assisted in launching the Von Dutch Melrose & Fairfax flagship store. Served as a Key Holder, managing opening/closing procedures, cash handling, visual merchandising, and daily store operations.
- Supported celebrity placements to enhance brand visibility and align with seasonal merchandising strategies
- Reported buyer feedback and trend boards to ensure the delivery of collections with market demand
- Reviewed and confirmed purchase orders to ensure they were aligned with production and shipping timelines
- Executed visual merchandising strategies to reflect inventory and enhance the customer experience
HEAD DESIGN / MERCHANDISER
Black Collection
Los Angeles, CA, USA
09.2013 - 09.2015
- Attended trade shows in NY, Dallas, Atlanta and led buyer appointments to plan seasonal buys, allocate assortments, and develop exclusive product offerings
- Merged design and merchandising goals to ensure cohesive product development that aligned with retail and wholesale strategies
- Submitted purchase orders with fit approvals and necessary adjustments to support accurate, on-time production
- Traveled to China biannually for textile sourcing, vendor communication, and overseeing production schedules
ASSISTANT DESIGNER
Entry DBA Privy Fashion
Los Angeles, CA, USA
08.2011 - 08.2013
- Submitted daily fit comments for pre-production to overseas vendors in support of the Import Production Manager
- Inspected finished goods for spec accuracy and resolved quality issues with buyers and vendors
- Prepared PP and TOP samples with updated comments to ensure full approvals before shipment
- Collaborated daily with the head designer to create accurate, production-ready samples
- Traveled to China twice a year for fabric sourcing, vendor meetings, and production follow-up.
Education
Fashion Institute of Design & Merchandising
06.2011
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FTA Arts Academy
12.2010
Skills
- Analytical problem-solving
- Skilled in managing teams in high-pressure settings
- Collaboration across multiple departments
- Ability to drive decisions from concept to market
Websites
LANGUAGES
English / Korean
Timeline
BUYING MANAGER
Shein US
06.2026 - 07.2027
OWNER
Sur Halo the Label
07.2023 - 07.2025
HEAD DESIGNER / MERCHANDISER
Line and Dot
08.2020 - 07.2023
MERCHANDISER / SALES
Von Dutch
09.2015 - 06.2018
HEAD DESIGN / MERCHANDISER
Black Collection
09.2013 - 09.2015
ASSISTANT DESIGNER
Entry DBA Privy Fashion
08.2011 - 08.2013
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FTA Arts Academy
Fashion Institute of Design & Merchandising