Hannah Cizek

• Directed and executed creative strategy across multiple brands, specializing in high-performing videography-driven marketing campaigns
• Led and managed a small media team, overseeing video editing, content publishing, and workflow efficiency
• Planned, coordinated, and produced all video shoots, aligning content with brand objectives and conversion goals
• Managed paid social advertising campaigns, consistently achieving an average cost of $8 per lead through strategic targeting and optimization
• Generated high-performing content, with all videos reaching 1,000+ views and producing a viral video exceeding 600,000 views
• Drove significant revenue impact through marketing efforts, contributing to $450,000 in closed deals within two weeks for C&C Land Clearing & Excavation and $120,000 for Hyder Concrete
• Built and implemented structured systems for content production, approval, and publishing to improve turnaround time and scalability
• Collaborated with a diverse client base, including Volunteer Foam Solutions, Hyder Paving, Hyder Concrete, Elevation Homes, and C&C Land Clearing & Excavation

Oversaw e-commerce and retail operations, including leading web development, marketing, and social media strategies. Directed all aspects of media and media perceptions (product photography, videography, marketing and brand creation and development), managed pricing, wholesale purchasing, and overall financial tracking including net sales, taxes, and KPIs. Served as primary contact for facilities, factories, and vendors while managing hiring, training, and daily operations.

Key Skills & Achievements:

• Manufacturing and retail partnerships outside of the United States.
• Controlling import management from factories.
• Creating, launching, and producing the first line of products for “Think Snow”.
• Implementing POS systems and inventory management.
• Developing the Ecommerce website and campaigns.
• Producing all visual marketing within store and floor sets.
• Doubling, almost tripling previous seasons sales under new title and responsibilities. Many of these statistically proven results come from newly designed products and procurement under my direction.
• Leading processes in brand identity and its continued development.

Managed retail and brand operations for a multi-brand storefront, including partnerships with Lululemon, Oakley, and Helly Hansen. Oversaw in-house apparel lines, including design, e-commerce, and brand identity. Acted as primary liaison with customers, vendors, and territory representatives while managing procurement, inventory, B2B commerce, advertising, and store operations.

Key Achievements in Role:

• Secured, signed, and managed partnerships with Lululemon, Helly Hansen, and Oakley
• Built vendor relationships with Turbine, Ski Sundries, Screamer, and Turtle Fur.
• Served as primary contact for all brand partners and territory reps
• Managed procurement, restocking, and inventory control
• Oversaw daily retail operations, including merchandising and store presentation

• Learned merchandising, marketing, and inventory management. Maintained professional front-of-house service, assisted managers, and independently ran Aerie front-of-house operations when necessary.

• Working as one of the lead Mens department sales associates.