HANNAH C. WEISS, MBA
Https://www.linkedin.com/in/hannah-weiss/
Summary
Enthusiastic and driven professional with a strong background in sales, marketing strategy and product development. Equipped with a highly portable skill set, excelling across diverse industries and environments. Passionate about making a difference and seeing the results of my work create meaningful impact and lasting value.
Overview
4
4
years of professional experience
Work History
Senior Sales Development Representative
ZoomInfo
Waltham
04.2025 - Current
- Exceeded quota by 110%+ through data-driven outbound campaigns leveraging intent signals and ICP targeting to drive qualified leads.
- Developed and optimized multi-touch outreach campaigns that enhanced engagement by implementing messaging testing and personalized approaches.
- Recognized as a top 5% performer across the SDR organization for H2 2025 based on meeting generation and pipeline contribution.
Product Marketing Developer Co-op
SharkNinja
Needham
01.2024 - 12.2024
- Developed and released 26 consumer-facing collateral pieces for a new Ninja product, enhancing brand visibility and consumer engagement.
- Supported go-to-market strategy for nationwide product launch by managing timelines, creative assets, SKU databases, and retailer content, ensuring comprehensive readiness across channels.
- Partnered with cross-functional team to ensure product positioning, packaging, and storytelling were aligned across global markets.
- Coordinated 20+ product testing sessions with cross-functional stakeholders, translating insights into 3 significant product design modifications and revisions to marketing collateral before launch.
- Maintained up-to-date product-line information across departments, ensuring sales, marketing, and operations had consistent resources for both B2B and consumer-facing initiatives.
- Secured 1-year contract extension, reflecting high-quality contributions to team projects.
Masters Marketing Co-op
CDM Smith
Boston
07.2023 - 12.2023
- Planned and executed multi-channel marketing campaigns, contributing to a 50% increase in LinkedIn engagement.
- Created and published campaign-focused social content for 185,000+ LinkedIn followers 2-3 times per week, using AI platforms to enhance content strategy.
- Tracked KPIs across 6 campaigns, delivering monthly reports to inform marketing strategies.
- Led individual project to analyze client behavior on marketing emails, resulting in email strategy changes.
- Designed and managed 25 client-facing webpages, enhancing support for business development initiatives.
Social Media & Communications Intern
Ørsted
Boston
06.2022 - 09.2022
- Generated and published content for CEO and company figures on political milestones and events, contributing to worldwide press releases.
- Created and managed content for LinkedIn, Instagram, and Twitter, increasing company visibility in the US.
- Developed engaging content for social media platforms.
- Assisted in creating internal communication materials for staff.
- Coordinated logistics for company events and meetings.
Marketing Intern
TribalVision
Warwick
09.2021 - 05.2022
- Analyzed social media and website performance analytics, delivering actionable recommendations to improve client marketing strategies.
- Designed marketing materials for client campaigns, aligning with brand messaging and target audience.
- Collaborated with consultant team on 5 client accounts, developing marketing strategies and crafting social content.
Education
Master of Business Administration - Marketing & Analytics
Northeastern University
Boston, MA05-2025
Bachelor of Science - Business Administration, Marketing
The University of Rhode Island
Kingston, RI05-2022
Skills
- Salesforce
- Hubspot
- Outreach
- Adobe Marketo
- Google Analytics & Google Ads
- Tableau
- Microsoft Suite
- Google Suite
- Salsify
- SproutSocial
- Veeva Systems
- Python
Involvement
- Northeastern International Field Study trip to Amsterdam and Brussels
- Northeastern Graduate Consulting Club
- University of Rhode Island Delta Sigma Pi
- American Marketing Association at the University of Rhode Island
Leadership Experience
URI 101 Mentor (2021)
- Lead a semester-long orientation class of 19 first-year business students
- Created and facilitated lessons using a guided curriculum.
- Acted as an advisor and mentor for students in their transition to college and to the business school.
- Assisted university with student retention rates.
Timeline
Senior Sales Development Representative
ZoomInfo
04.2025 - Current
Product Marketing Developer Co-op
SharkNinja
01.2024 - 12.2024
Masters Marketing Co-op
CDM Smith
07.2023 - 12.2023
Social Media & Communications Intern
Ørsted
06.2022 - 09.2022
Marketing Intern
TribalVision
09.2021 - 05.2022
Master of Business Administration - Marketing & Analytics
Northeastern University
Bachelor of Science - Business Administration, Marketing
The University of Rhode Island