Hannah Henderson
Moulton,AL
Summary
I am a high performing public relations specialist with a passion for people. I have 10+ years of experience impacting positive organizational outcomes through customer service, project management and marketing campaigns. I am confident in my ability to collaborate with cross-functional teams to solve complex, high-stakes problems. I am committed to continuous improvement and contributing to team success.
Overview
13
13
years of professional experience
Work History
Co-Owner/Operator
Hannah and Me Salon
07.2019 - Current
- Managed daily operations to ensure efficient service delivery and client satisfaction.
- Oversaw inventory management, optimizing product selection to enhance profitability.
- Coordinated with agency representatives for travel and photo shoots.
- Analyzed industry trends to adapt services and offerings in a competitive market landscape.
- Implemented technology solutions for appointment scheduling, enhancing operational efficiency and client experience.
- Implemented financial management systems to improve budgeting and expense tracking.
- Directed creative vision for multiple projects, ensuring alignment with organizational goals.
- Led strategic planning sessions, driving long-term vision for future artistic endeavors.
Advertising and Communications Manager
Helen of Troy- Hot Tools Brand
03.2014 - 06.2019
- National spokesperson at industry trades shows.
- Optimized social media presence by utilizing analytics tools to evaluate audience engagement patterns and adjust content strategy accordingly.
- Developed and introduced new product
launches to buyers for ULTA, Cosmoprof, Sally Beauty, Salon Centric and other beauty
distributors. - Analyzed market trends and consumer insights to inform strategic decision-making and campaign adjustments.
- Successfully negotiated partnerships with key industry influencers, expanding brand reach and visibility.
- Guided creative direction for multi-channel communications including email campaigns, web copywriting, print collateral materials.
Public Relations Specialist
Helen of Troy- Hot Tools Brand
03.2014 - 05.2017
- Wrote press releases, advertorials and packaging content for new product launches.
- Coordinated press releases and handled press inquiries for national beauty magazines and New York Fashion Week.
- Developed targeted marketing campaigns to attract new exhibitors and increase overall participation at trade shows.
- Managed content for company blog, newsletters and social media channels to drive audience engagement.
NFL Cheerleader
Tennessee Titans
05.2013 - 04.2015
- Developed engaging routines for game-day performances, enhancing fan experience and entertainment value.
- Participated in charity and corporate events as a representative of the organization, enhancing brand visibility and reputation.
- Collaborated with marketing team to promote events through social media, increasing community engagement.
Education
Bachelor of Science - Integrated Marketing Communications
University of West Alabama
Livingston, AlabamaSkills
- All Microsoft programs
- All Adobe programs
- Salesforce
- Campaign analytics
- Content development
- Social Media Management
- Trade show coordination
- Public speaking
- Customer service
- Project management
Timeline
Co-Owner/Operator
Hannah and Me Salon
07.2019 - Current
Advertising and Communications Manager
Helen of Troy- Hot Tools Brand
03.2014 - 06.2019
Public Relations Specialist
Helen of Troy- Hot Tools Brand
03.2014 - 05.2017
NFL Cheerleader
Tennessee Titans
05.2013 - 04.2015
Bachelor of Science - Integrated Marketing Communications
University of West Alabama