Hannah Hyde
A Creative Team Player
Grants Pass,OR
Summary
Customer-focused professional with collaborative approach and expertise in digital communications and marketing. Developed engaging programs and executed effective social media strategies.
Overview
17
17
years of professional experience
Work History
Library Assistant
Kansas City Public Library
Kansas City, MO
09.2023 - 07.2026
- Assisted patrons with resource reference, locating and retrieving books and other library materials while maintaining accuracy of library catalog and fielding inbound queries and phone calls
- Assisted patrons with computers, basic internet functionality, printing, scanning, and other technology-related needs
- Supported patron inquiries using online databases and other library resources to support inquiries while safeguarding the confidentiality of patron information according to privacy guidelines
- Processed interlibrary loan requests, coordinating with other libraries to fulfill patrons' borrowing needs
- Planned and implemented programs and events, including book group meetings (selecting titles, facilitating discussions, and promoting awareness)
- Created displays and promotional materials to showcase new arrivals and themed collections, increasing patron engagement with library resources
- Developed user guides or instructional materials to help patrons navigate library services and resources independently
- Trained new staff on branch procedures, library policies, and customer service best practices to enhance service quality and team efficiency
- Participated in all-staff meetings to discuss updates on upcoming culture policies, procedures, upcoming events, challenges faced by the team, and ideas for improving library services based on feedback from patrons or observations of user behavior
Social Media Specialist
CSG International
Englewood, CO
06.2020 - 08.2023
- Developed strategies and executed paid and organic social media campaigns for B2B software products and services, customer service, employee programs, and community engagement
- Created engaging written and visual content across multiple channels to enhance audience connection
- Developed strategies to grow engagement and monitored social media trends for audience preferences and algorithm updates
- Utilized analytics tools to monitor brand relevancy and reach, reporting on key performance indicators to inform strategy
- Worked closely with public relations to ensure consistent messaging across all communication channels
- Conducted regular audits of social media accounts to ensure consistency and accuracy in branding
- Analyzed competitor activity on social media channels to extract insights for strategic advantage
- Participated in industry events, conferences, and webinars to stay informed about trends and best practices
Website Consultant
University of Colorado Denver I Anschutz Medical Campus
Aurora, CO
09.2019 - 06.2020
- Developed website content strategies for academic programs and research initiatives for substance abuse clinics
- Conducted usability testing to improve website navigation and accessibility features
Strategic Communications Consultant in Social Media
Xcel Energy
Denver, CO
05.2015 - 10.2018
- Developed and implemented communications plans and strategic recommendations to internal clients (marketing, advertising, etc.) supporting business and residential customer programs
- Oversaw content for 35+ social media channels while leveraging public relations opportunities for positive brand awareness across multiple US service regions
- Coordinated approvals, translations, editing, and execution to enhance alignment with communications strategy
- Maintained consistent voice across channels by adhering to branding guidelines, strengthening brand identity
- Collaborated with the graphic design team to create visually appealing marketing materials such as ads, brochures, presentations, and communications support materials
- Monitored social media conversations to track brand sentiment and address customer concerns promptly
- Developed targeted email marketing campaigns to boost customer engagement through data personalization
- Analyzed web analytics to evaluate effectiveness of digital marketing campaigns and guide recommendations
Graphic Designer and Communications Manager
Connex Intl.
Danbury, CT
04.2009 - 05.2015
- Concept and design of artwork and copy for all internal and external collateral, including advertisements, promotional materials, technical documents and user guides
- Oversaw ad strategy for print, web, email, and social media campaigns to drive brand awareness
- Coordinated design and production of trade show materials and booth to effectively showcase brand offerings
- Managed website content, collaborated with SEO partners, and designed UI/UX to enhance user engagement
- Conducted QA testing with contracted developers
Education
Front End Development Frontend UI/UX
Turing School of Software & Design
Denver, CO01-2019
Bachelors - Graphic Design
Pittsburg State University
KS01-2006
Skills
- Communication (writing & copy editing)
- Digital marketing
- Customer service
- Adobe CC
- Office 365
- UI/UX design
- Error reporting & ticketing
- Frontend development/CMS
- Library systems
Timeline
Library Assistant
Kansas City Public Library
09.2023 - 07.2026
Social Media Specialist
CSG International
06.2020 - 08.2023
Website Consultant
University of Colorado Denver I Anschutz Medical Campus
09.2019 - 06.2020
Strategic Communications Consultant in Social Media
Xcel Energy
05.2015 - 10.2018
Graphic Designer and Communications Manager
Connex Intl.
04.2009 - 05.2015
Front End Development Frontend UI/UX
Turing School of Software & Design
Bachelors - Graphic Design
Pittsburg State University