Hannah Knight
Miami,FL
Summary
Highly driven marketing leader with experience in social media, digital marketing, and advertising campaign development and execution. Experience includes customer segmentation and mapping; brand positioning and strengthening initiatives; consumer research and focus groups; trend analysis and data tracking; and competitive positioning assessments.
Overview
4
4
years of professional experience
Work History
Trade Marketing Manager
Premier Worldwide Marketing
03.2024 - 09.2024
- Managed 11 B2B partnerships, driving collaborative initiatives and growth.
- Improved account contract spending, delivering savings of 33% for 2025 fiscal year.
- Developed and executed over 80 unique marketing materials monthly, enhancing market penetration, reach, and building consumer engagement.
- Executed trade digital email marketing campaigns, achieving a 10% increase in click-through rates.
- Engaged both key customers and target consumers through upper-funnel tactics, optimizing website design, targeted messaging, and campaign development.
Director of Marketing
Nanodent
09.2022 - 02.2024
- Drove comprehensive marketing strategies for a start-up, leading web, email, and packaging design initiatives that enhanced brand visibility and product appeal
- Crafted comprehensive brand messaging and tone for use on all company channels, ensuring alignment with the company's vision, values, and target audience; improved through in-depth competitor analysis, identifying weaknesses to strategically enhance positioning
- Pioneered social media initiatives, growing the company's online presence, and fostering community engagement across various platforms including Instagram, TikTok, Facebook, and YouTube
- Managed external agency relationships and influencers, optimizing collaborations to achieve marketing objectives, and overseeing advertising and promotional activities
- Led content creation efforts, producing compelling and targeted materials for online and offline channels while establishing and maintaining a consistent brand voice and identity across all marketing collateral.
Trend and Gen Z Specialist
Fletcher Knight, Inc., a brand strategy and innovation consulting firm
05.2022 - 08.2022
- Drove insight into current trends and generational data to create a new platform and brand image for a major education company on its journey toward acquisition.
Brand Strategy Intern
Fletcher Knight, Inc.
05.2021 - 08.2021
- Conducted research and analyses to support the development of a value-added dairy product portfolio to stimulate $100M in growth over a 3-year-period for a leading dairy products company client
- Prepared a competitive landscape analysis and perceptual map of major dairy brands within the value-added dairy categories
- Profiled leading competing brands' positioning, claims, messaging, and media activity; identified whitespace opportunities
- Developed visual semiotic boards to identify different value-added experiences and provide key input into package designs.
Marketing Intern
Fletcher Knight, Inc.
05.2020 - 08.2020
- Created an internal guide to track social media engagement across all platforms and to identify clusters of engagement by campaign type and individual campaign using Glossier's social strategy as an example; led a training session on the module's construct and application in future projects
- Tracked the customer journey leading to purchase decisions for beauty products
- Recruited participants and ran a beauty products consumer focus group discussion to develop and test drive hypotheses; translated findings into recommendations to drive the consumer experience, brand intercept, and campaign/content strategy.
Education
Bachelor of Arts - Biology
University of Miami
Miami, FL05.2023
Skills
Canva, Social Media and Hootsuite, Adobe Creative Suite, Microsoft Office, META ads, SEM Rush
Other Information
Adobe Creative Suite, Social Media, SEM Rush, Rival IQ, Microsoft Office, Google Workspace, Clay sculpting, painting, journaling, hiking, swimming, cooking, volunteering
Timeline
Trade Marketing Manager
Premier Worldwide Marketing
03.2024 - 09.2024
Director of Marketing
Nanodent
09.2022 - 02.2024
Trend and Gen Z Specialist
Fletcher Knight, Inc., a brand strategy and innovation consulting firm
05.2022 - 08.2022
Brand Strategy Intern
Fletcher Knight, Inc.
05.2021 - 08.2021
Marketing Intern
Fletcher Knight, Inc.
05.2020 - 08.2020
Bachelor of Arts - Biology
University of Miami
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