Genaro Blanco, CRME
Miami,FL
Summary
Highly accomplished and results-driven Director of Revenue Management with a proven track record in the hospitality industry. Eagerly pursuing a challenging leadership role to apply my expertise in revenue optimization, strategic planning, and team management. Committed to driving profitability and achieving unparalleled revenue growth for a forward-thinking and dynamic hospitality organization.
Overview
7
7
years of professional experience
1
1
Certification
Work History
Regional Director of Revenue Management
Premier Worldwide Marketing
01.2023 - Current
- Overseeing all hotels within the Karisma Hotels and Resorts portfolio which totaled to over 4,000 room nights including brands such as Nickelodeon Hotels and Resorts, Margaritaville Island Reserve, Azul Beach Resorts, and El Dorado Spa Resorts additionally, overseeing Revenue and Distribution Operations for a total of 16 team members.
- Trained and mentored revenue management staff on best practices and revenue optimization techniques.
- Working with Operations and Finance to align on revenue strategies and overall business goals.
- Internally promoted from Area Director of Revenue Management to Regional Director of Revenue Management
- Revitalized business plans and realigned company objectives to increase overall profits.
- Implemented successful business strategies to increase revenue and target new markets.
- Cultivated development of high-performing teams by implementing inclusive work culture focused on individual and team development.
- Conducted market analysis and competitor benchmarking to identify revenue opportunities and develop pricing strategies.
- Utilized revenue management systems and tools to analyze data, forecast demand, and optimize pricing and inventory strategies.
- Monitored KPIs and financial metrics to track revenue performance and implement corrective actions when necessary.
Area Director of Revenue Management
Premier Worldwide Marketing
10.2020 - 01.2023
- Internally promoted from Area Revenue Manager to Area Director of Revenue Management
- Overseeing all hotels within the Karisma Hotels and Resorts portfolio which totaled to over 4,000 room nights including brands such as Nickelodeon Hotels and Resorts, Margaritaville Island Reserve, Azul Beach Resorts, and El Dorado Spa Resorts.
- Opening task force team for Karisma Hotels and Resorts for the Revenue Management discipline which included initial 5 year business plans, competitive set analysis, contracting and implementation of technology systems such as PMS, CRS, and RMS. Opened Nickelodeon Riviera Maya, Margaritaville Island Reserve Cap Cana, and Margaritaville Island Reserve Riviera Maya.
- Trained and developed various departments to adapt a revenue management culture and assist in achieving our overall financial objectives.
Area Revenue Manager
Premier Worldwide Marketing
01.2020 - 10.2020
- Oversaw a total of 8 luxury All-Inclusive hotels totaling over 2,500 room nights for the El Dorado Spa Resorts in Cancun, Mexico
- Duties include overseeing revenue management team of a Revenue Manager and 2 Revenue Analysts, providing business reviews and strategic actions to ownership group, implementing technology for distribution strategy, optimizing RevPAR, recording and analyzing data, monitoring rate strategies, conducting competitor analysis, and investigating profit and growth opportunities.
- Maintained RGI, ARI, and MPI over 115 for over 3 years, positioning and maintaining the portfolio as leaders in the market outperforming comp set and market.
Cluster Revenue Manager
Melia Hotels International
03.2019 - 01.2020
- Overseeing 2 properties for MHI: Melia Orlando - Celebration, FL and Melia Braco Village - Trelawny, Jamaica; Montego Bay Coast for a total of 400 room nights.
- Duties include optimizing RevPAR, recording and analyzing data, monitoring rate strategies, conducting competitor analysis, investigating profit and growth opportunities, and participating in budget planning processes.
Area Revenue and Reservations Manager
sbe Entertainment Group
09.2018 - 03.2019
- Overseeing 4 properties in the Miami Region for sbe: SLS South Beach, SLS Brickell Hotel and Residencies, SLS LUX Brickell Hotel and Residencies, Hyde Midtown Suites
- Duties include assisting Regional Director of Revenue in optimizing RevPAR, recording and analyzing data, monitoring rate strategies, conducting competitor analyses, investigating profit and growth opportunities, participating in planning processes, and overseeing the CRO.
Area Revenue Manager
Iberostar Hotels and Resorts
06.2017 - 08.2018
- Overseeing 6 luxury all-inclusive properties in the Dominican Republic and 1 urban boutique hotel in New York totaling over 3,000 room nights
- Conducted market analysis and competitor benchmarking to identify revenue opportunities and develop pricing strategies.
- Utilized revenue management systems and tools to analyze data, forecast demand, and optimize pricing and inventory strategies.
- Monitored KPIs and financial metrics to track revenue performance and implement corrective actions when necessary.
Education
CERTIFICATE OF HOSPITALITY MANAGEMENT - Revenue Management
Cornell University - E-Cornell
01.2018
HIGH SCHOOL DIPLOMA -
MIAMI DADE CHRISTIAN ACADEMY
01.2008
Skills
- Strategy Development
- Decision-Making
- Business Intelligence Gathering
- Revenue Generation
- Business Development
- Business Forecasting
- Financial Acumen
- Prioritizing and Planning
- Technology & Systems
- Data Analysis
- Team Building Leadership
- Critical Thinking
- Proactive and Focused
- Adaptability
- Forecasting and Budgeting
- Problem Solving
- Performance Reporting
- Industry Knowledge
- Pricing Strategy
- Communication and Collaboration
Accomplishments
- Trophy of Excellence at SBE Entertainment for Exceptional Leadership and creating and implementing their Luxury and Lifestyle Call Center focused on Revenue Management.
- Achieving a 19% RevPAR increase for Melia Braco Village in 2019 optimizing market mix and reducing cost of distribution. Called out on Melia's shareholder quarterly reports.
- Premier Worldwide Marketing - Collaborated on two award winning campaigns - Summer of Spongebob (Nickelodeon) & Summer of Music (Margaritaville Island Reserve) - Travel Weekly Gold Magellan Awards
- Premier Worldwide Marketing - 3 years consecutively beating market and competitive performance achieving MPI, ARI and RGI STR indexes with scores over 115
Certification
- HSMAI - Certified Revenue Management Executive - January 2024
Timeline
Regional Director of Revenue Management
Premier Worldwide Marketing
01.2023 - Current
Area Director of Revenue Management
Premier Worldwide Marketing
10.2020 - 01.2023
Area Revenue Manager
Premier Worldwide Marketing
01.2020 - 10.2020
Cluster Revenue Manager
Melia Hotels International
03.2019 - 01.2020
Area Revenue and Reservations Manager
sbe Entertainment Group
09.2018 - 03.2019
Area Revenue Manager
Iberostar Hotels and Resorts
06.2017 - 08.2018
CERTIFICATE OF HOSPITALITY MANAGEMENT - Revenue Management
Cornell University - E-Cornell
HIGH SCHOOL DIPLOMA -
MIAMI DADE CHRISTIAN ACADEMY
- HSMAI - Certified Revenue Management Executive - January 2024
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