Hannah Laher
New York City,NY
Summary
Results-oriented leader with over seven years of experience producing outstanding results and strong revenue growth for ecommerce and retail industry. Industrious merchandiser with solid history driving company vision through detail oriented processes, key performance indicators and macro business trends.
Overview
7
7
years of professional experience
Work History
Scaled Merchandiser L5
Meta
04.2022 - Current
- 1.3X increase in GMV by curating upsell and cross sell modules for +5k Active Advertisers, through merchandising informed product recommendations that helped shoppers discover and get inspired by relevant alternatives and complementary products.
- Provided merchandising product expertise through ideation, strategic planning, technical development, and launch of innovative 0-1 commerce products across Instagram, Facebook, and Reality Labs (Metaverse) driving Ads, Marketplace, Creators, Live Shopping, Drops, Shops and Avatars strategy.
- 500 trend concepts input weekly to ML-based merchandising model to unlocked new discovery and recommendation system capabilities and improved quality levels for Commerce Ads, Marketplace, and Shops.
- Established criteria for key milestones within ShopAd product roadmap to measure merchandising team impact and progress.
- Motivated six merchandisers, and led cross functional presentations to kickstart projects across multiple high priority workflows.
Merchant, Optical
Warby Parker
09.2018 - 04.2022
- +20% year over year department growth, limiting misses to budget through structured & detail oriented data analysis to understand micro and macro KPIS to drive long and short term strategy.
- Controlled 87% of omni channel sales and product lifecycle of 650 sku assortment.
- Identified 15 data-backed consumer profiles to customize visual merchandising displays in order to strategically allocate inventory and increase customer experience.
- Expert product catalog user, owned building out and maintaining project plans to optimize team operations and process to saving time with limited head count.
- Fostered growth of an assistant merchant through training, mentoring and career pathing.
Associate Merchant, Art & Home
Minted
10.2016 - 08.2018
- Spearheaded new sub category of department, launching wall murals through algorithmic selection process.
- Established relationships with brands like Target, West Elm and Pottery Barn to launch limited edition capsule collections.
Operations Coordinator
Modern Citizen
San Francisco, CA
05.2016 - 10.2016
Education
Bachelor of Arts -
University of California, Berkeley
Berkeley, CASkills
- Category Growth Strategy
- E-Comm & Retail Business Management
- Customer Needs Identification
- Effective Collaboration & Communication
- Trend Monitoring
- SQL, Looker & Tableau
Timeline
Scaled Merchandiser L5
Meta
04.2022 - Current
Merchant, Optical
Warby Parker
09.2018 - 04.2022
Associate Merchant, Art & Home
Minted
10.2016 - 08.2018
Operations Coordinator
Modern Citizen
05.2016 - 10.2016
Bachelor of Arts -
University of California, Berkeley
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