Hannah (Miller) Weaver
Indiana,PA
Summary
Social media content creator and sport management graduate student with experience managing brand and program accounts for collegiate fitness and athletics. Built and manage a 91,000+ follower TikTok community with 36.8M+ total likes, creating short-form video content focused on running and athlete storytelling. Skilled in digital content strategy, community engagement, and performance metric analysis. Passionate about connecting athletes and audiences through authentic storytelling and marketing initiatives.
Overview
5
5
years of professional experience
Work History
Graduate Assistant: Social Media & Marketing
Indiana University of PA
Indiana, Pennsylvania
08.2025 - Current
- Direct social media and marketing campaigns for James G. Mill Fitness Center and IUP Sport Management Program.
- Create and publish digital content including short-form video, photography, and graphics to promote programs, events, and student engagement.
- Track engagement and adjust content strategy based on performance insights and audience trends.
Social Media Content Creator
Self-Employed
06.2021 - Current
- Built and manage a 91,000+ follower TikTok platform generating 36.8M+ total likes focused on running and collegiate athlete experiences.
- Produce short-form video content using storytelling, trending audio, and sport culture.
- Foster engagement through comments, collaborations, and shared race and training experiences.
- Monitor analytics and audience insights to optimize content strategy and reach.
Assistant Cross Country Coach
Indiana University of PA
Indiana, Pennsylvania
08.2025 - 12.2025
- Assisted with training planning, meet operations, and athlete support within an NCAA cross country program.
- Worked closely with collegiate athletes and coaching staff, gaining insight into performance sport culture and athlete development.
Love Squad Content Creator
Heartbreak Running
08.2021 - 12.2025
- Developed authentic, relatable content aligned with brand messaging and audience interests.
- Contributed to increased community engagement and strengthened brand visibility within the running space.
Education
Master of Science - Sport Management
Indiana University of Pennsylvania
Indiana, PA05-2026
Bachelor of Science - Health And Physical Education
Indiana University of Pennsylvania
Indiana, PA05-2025
Skills
- Social Media Management: TikTok and Instagram content creation, account management, trend-based content strategy
- Content Production: Short-form video creation and editing, storytelling
- Analytics & Strategy: Social media analytics, performance tracking, data-driven content optimization, campaign planning
- Professional Skills: Community engagement, brand collaboration, time management, creativity, communication
Timeline
Graduate Assistant: Social Media & Marketing
Indiana University of PA
08.2025 - Current
Assistant Cross Country Coach
Indiana University of PA
08.2025 - 12.2025
Love Squad Content Creator
Heartbreak Running
08.2021 - 12.2025
Social Media Content Creator
Self-Employed
06.2021 - Current
Master of Science - Sport Management
Indiana University of Pennsylvania
Bachelor of Science - Health And Physical Education
Indiana University of Pennsylvania