Hannah Park
Brooklyn,NY
Summary
Over 4 years of experience in developing data-driven digital products for B2B2C and ecommerce sectors. Expertise in UI and UX strategy, leveraging research and experimentation to create personalized, conversion-oriented user experiences. Strong collaboration with AI, ML, and analytics teams enhances product effectiveness. Background in project management and tech sales ensures alignment of design strategies with growth objectives in diverse environments.
Overview
6
6
years of professional experience
Work History
Product Designer, Personalization
Ulta Beauty
Remote
07.2025 - Current
- Design strategy for Ulta’s AI-powered personalization & growth platform, shaping discovery and conversion experiences across ecommerce and mobile.
- Designed Shop the Look, the industry’s first AI + AR visual discovery feature, collaborating with AI, ML, AR, and 3 commerce teams to build a multi-model recommendation system.
- Conducted user research, usability testing, and experimentation to optimize consumer-facing touchpoints.
- Partnered with analytics teams to design and evaluate A/B tests; projected up to $27M/month in potential revenue gains through data-backed growth initiatives through design.
- Built scalable design system components ensuring accessibility (WCAG) and design consistency.
Product Designer, Mobile Lead
SnackMagic
Remote
06.2022 - 02.2025
- Defined product vision for a B2B2C gifting platform, designing onboarding and checkout flows for improved acquisition / retention.
- Shipped three iOS/Android apps, unifying admin and end-user UX.
- Led growth experiments and usability testing to refine conversion and engagement metrics.
- Built modular design systems and mentored junior designers.
- Collaborated with engineering, product, and marketing to align UX, brand, and business goals.
Project Manager
Appify Systems
Campbell
07.2020 - 06.2021
- Translated business goals into UX strategy for low-code workflow automation tools.
- Led stakeholder workshops and user interviews to define product requirements.
Education
Bachelor of Arts - Political Economy
University of California, Berkeley
Berkeley, CACertificate - User Experience Design
DesignLab
RemoteSkills
- Product Design
- User Experience (UX)
- User Interface (UI)
- Interaction Design
- Growth Design
- Experimentation (A/B Testing)
- Personalization
- Design Systems
- Visual Design
- Wireframing
- Rapid Prototyping
- Design Research
- Accessibility (WCAG)
Timeline
Product Designer, Personalization
Ulta Beauty
07.2025 - Current
Product Designer, Mobile Lead
SnackMagic
06.2022 - 02.2025
Project Manager
Appify Systems
07.2020 - 06.2021
Bachelor of Arts - Political Economy
University of California, Berkeley
Certificate - User Experience Design
DesignLab