Hannah Scott
Kansas City,MO
Summary
Marketing and communications professional focused on turning complex ideas into clear, intentional content. I lead strategy and execution across social media, web, and internal communications, building campaigns and stories that connect with the right audience. My work is grounded in clarity, consistency, and creating content that actually serves a purpose.
View my portfolio here.
Overview
4
4
years of professional experience
Work History
Marketing Specialist
U.S. Engineering
01.2025 - Current
- Lead content strategy and execution across web, social media, and internal communications
- Transformed company newsletter from an annual to a quarterly publication, increasing communication frequency and expanding team member engagement
- Modernized social media strategy, growing overall following by 40% year-over-year and increasing engagement through platform-specific, campaign-driven content
- Plan and execute 10+ social media campaigns annually, aligning content with recruiting, brand awareness, and community initiatives
- Serve as primary writer for company communications, producing 30+ articles and content pieces annually, including thought leadership, project features, and executive messaging
Communications Specialist
Shield Casework
02.2023 - 12.2024
- Directed content strategy across two brands, SHIELD Casework and SHIELD Lockers, maintaining consistent voice and strengthening audience engagement
- Produced long-form and short-form content, including blogs, email campaigns, web pages, and social copy to support marketing and sales efforts
- Analyzed website performance and SEO data to guide content decisions, contributing to measurable gains in organic traffic and search visibility
- Partnered with cross-functional teams to develop case studies and success stories, translating technical offerings into clear, client-focused value
- Led 24+ marketing campaigns annually from concept through execution, shaping digital strategies that increased engagement and improved brand consistency across channels.
Quick Service Food & Beverage Cast Member
The Walt Disney Company
08.2022 - 01.2023
- Delivered high-quality guest service in a fast-paced, high-volume environment, serving hundreds of guests per shift while maintaining accuracy and efficiency
- Engaged with diverse audiences, using strong communication skills to create positive, memorable guest experiences
- Collaborated with team members to maintain cleanliness, organization, and operational flow during peak park hours
- Resolved guest questions and concerns in real time, demonstrating adaptability and problem-solving under pressure
- Upheld The Walt Disney Company service standards, contributing to a consistent and positive park experience
Editorial Intern
The Pitch Magazine
05.2022 - 08.2022
- Collaborated with the editorial team to develop and publish 20+ articles and content pieces, contributing to timely, locally relevant coverage
- Researched SEO trends and audience behavior to optimize content, improving search visibility and digital performance
- Supported the editorial process from concept to publication, including proofreading, fact-checking, and content refinement under tight deadlines
- Assisted in layout and formatting for multiple print issues
- Conducted market and audience research to identify emerging topics and trends shaping coverage across the Kansas City community
Education
Bachelor of Science - Journalism
Iowa State University
Ames, IA05-2022
Skills
- Social media management
- Digital marketing
- CRM management
- Campaign development
- Copywriting
- Branding
Timeline
Marketing Specialist
U.S. Engineering
01.2025 - Current
Communications Specialist
Shield Casework
02.2023 - 12.2024
Quick Service Food & Beverage Cast Member
The Walt Disney Company
08.2022 - 01.2023
Editorial Intern
The Pitch Magazine
05.2022 - 08.2022
Bachelor of Science - Journalism
Iowa State University