Hannah Storrs
Manchester
Summary
Marketing professional proficient in digital strategies and event management, with a proven track record of enhancing client relationships. Leveraged data-driven insights to optimize campaigns, training junior staff on best practices, and exceeding performance metrics across multiple marketing initiatives.
Overview
9
9
years of professional experience
Work History
Marketing Manager
Rise Private Wealth Management
Bedford
03.2024 - 05.2026
- Oversaw creation of compelling content that increased engagement across diverse marketing channels.
- Coordinated promotional events to enhance client relationships and foster brand loyalty.
- Developed project plans, schedules, and timelines for multiple marketing initiatives.
- Collaborated with financial advisors to design targeted client communication campaigns.
- Coordinated logistics for large-scale corporate events and conferences, ensuring seamless execution and attendee satisfaction.
- Trained junior staff on best practices in digital marketing strategies.
- Led team meetings and coaching sessions to enhance overall performance.
- Worked with management team to monitor marketing strategy and budgets.
Marketing Coordinator and Account Manager
MAS Medical Staffing
Londonderry
02.2021 - 03.2024
- Leading Google Ads campaign management resulting in 82% increase in conversions.
- Managed communication between clients and recruiters to fill open positions while signing staffing agreements for 20+ new facilities nationwide, contributing to revenue growth.
- Develop and present campaign metrics to company leaders. Report campaign data including ROI, ROAS, Leads Generated, CPA, Lead Conversation, etc.
- Manage all paid media channels and use performance insights to enhance the lead to hire funnel and forecast company growth opportunities.
- Conducted A/B tests to analyze consumer behavior and job applications, using data insights to identify opportunities for enhancing user experience.
- Design go-to-market plans for product launches, including market research, competitive analysis, and budget allocation recommendations.
- Assisted onboarding of new employees and trained on growth strategies, reporting practices, and Agile Project Management, leading to 27% increase in work output.
Banquet Staff/Event Leader
Stonebridge Country Club
Goffstown
07.2020 - 03.2021
- Executed event setup for golf tournaments and weddings, met timelines through effective communication of assignments and schedules to banquet staff while coordinating dinner service with club chef.
- Organized event items such as linen, glassware, china, and decorations for wedding rehearsals and pre-planning.
- Provided wine, beer, and cocktails to patrons, enhancing their dining experience with prompt service.
- Trained new staff on event procedures, improving overall team efficiency and performance.
- Managed cash drawer at the end of each shift ensuring accuracy of funds received.
Waitstaff/Bartender
Shoppers Pub an Eatery
Manchester
05.2018 - 03.2021
- Provided exceptional customer service in a fast-paced bar environment.
- Engaged with customers to foster a welcoming atmosphere and enhance overall experience.
- Ensured cleanliness and organization of bar area to support efficient service during shifts.
- Performed opening and closing duties. Managed inventory levels, restocking supplies as needed for efficient operations.
- Processed cash transactions and balanced cash register to maintain accurate financial records daily.
Media Coordinator
GYK Antler
Manchester
01.2019 - 08.2019
- Developed marketing content and media campaigns that enhanced community engagement with clients on social media platforms.
- Cultivated relationships with media vendors by managing advertising projects, delivering customized solutions to meet KPIs and increase advertising revenue.
- Managed $1M marketing budgets, supported RFP and project planning processes, and created media schedules to optimize client campaigns.
Account Executive/Sales Intern
Manchester Radio Group
Manchester
05.2017 - 12.2018
- Promoted from Sales Intern to Account Executive in 9 months.
- Lead the Art Jam Riverside event from inception to completion; by directing a team of 50 individuals to execute a fundraiser with over 2,000 guests raising $20,000+ for local recovery centers.
- Coordinated project deadlines and budgets to promote fundraising events, executing strategies that utilized radio ads and social media to enhance awareness.
- Conducted market research on local businesses to identify purchasing trends, enabling clients to tailor sales outreach strategies that increased revenue potential.
Education
Master of Business Administration - Project Management
Southern New Hampshire University
Manchester, NH08.2020
Bachelor of Business Administration - Marketing
University of New Hampshire
Durham, NH05.2018
Skills
- Digital Marketing
- Growth/Performance Marketing
- Content Strategy
- Social media marketing
- Email Automation
- Paid Campaign Management
- Market Analysis
- Reporting/ Critical Thinking
- Agile Project Management
- Event management
- Event Planning
- Budget Management
- CRM management
- E-commerce Strategy
- Microsoft & Google Suite Products
- Account Management
- Training and onboarding
Professional Affiliations Certifications
- Member, Project Management Institute, 08/01/20, Present
- Marketing Growth Series, Reforge, 05/01/23
Key Skills And Qualifications
- Google Ads Campaign Management
- WordPress
- Account Management
- Agile Project Management
- Digital Marketing
- Budget Management
- HubSpot Sales/Marketing
- Training/ Onboarding
- Email Automation
- Private Equity Growth Strategy
- Reporting/ Critical Thinking
- Paid Campaign Management
- Brand Design and Management
- Microsoft & Google Suite Products
- Event Planning
- Growth/Performance Marketing
Timeline
Marketing Manager
Rise Private Wealth Management
03.2024 - 05.2026
Marketing Coordinator and Account Manager
MAS Medical Staffing
02.2021 - 03.2024
Banquet Staff/Event Leader
Stonebridge Country Club
07.2020 - 03.2021
Media Coordinator
GYK Antler
01.2019 - 08.2019
Waitstaff/Bartender
Shoppers Pub an Eatery
05.2018 - 03.2021
Account Executive/Sales Intern
Manchester Radio Group
05.2017 - 12.2018
Master of Business Administration - Project Management
Southern New Hampshire University
Bachelor of Business Administration - Marketing
University of New Hampshire