Hans Greenawalt
Sacramento
Summary
Experienced marketing, events and community relations professional with a strong background in event coordination and strategic development. Proven ability to enhance client engagement and drive team productivity in fast-paced environments. Skilled in creating memorable experiences and delivering impactful results through effective communication and leadership.
Overview
18
18
years of professional experience
Work History
Operations Manager
Lucky Buddy Pet Care
Sacramento, CA
06.2017 - 04.2024
- Supervised daily employee workflow to enhance productivity and uphold quality standards.
- Assessed employee development needs and provided feedback on goal progression.
- Oversaw financial management, including budgeting, accounting, and payroll activities.
Events Manager
BarkHappy App
Sacramento, CA
07.2017 - 12.2019
- Coordinated logistics as brand ambassador for pet-friendly events across various locations.
- Collaborated with local businesses to enhance event offerings and partnerships.
- Managed on-site logistics during events, such as registration set-up, audio and visual equipment setup and breakdown.
- Developed marketing materials to promote upcoming community gatherings.
Special Events and Community Partnership Manager
WEAVE Inc.
Sacramento, CA
01.2019 - 11.2019
- Directed outreach and event planning for non-profit supporting survivors of domestic violence and sexual assault.
- Oversaw management of event timelines, deadlines, and logistical requirements.
- Created and coordinated dynamic written, photo, and video content for Facebook and Instagram.
- Managed social analytics to enhance engagement, including reposts, comments, and click-through rates.
Community Relations Manager
The California Museum
Sacramento, CA
11.2017 - 01.2019
- Oversaw annual budget for community relations and event sales to maximize revenue.
- Established community partnerships, enhancing brand visibility through targeted presentations and programs.
- Coordinated events that fostered cultural awareness and appreciation within the community.
Marketing Specialist
IKEA USA
West Sacramento, CA
01.2006 - 12.2017
- Directed media relations, negotiated contracts, and forged partnerships with local organizations.
- Conducted market research and executed localized marketing campaigns to enhance brand visibility.
- Coordinated outreach through TV, radio, print, online, and email channels for maximum impact.
- Analyzed previous campaigns to identify objectives and formulate an annual marketing plan.
- Collaborated with regional and corporate leadership to align national marketing efforts.
- Pitched relevant stories to local media, maintaining strong relationships for enhanced exposure.
- Managed local marketing budgets to optimize ROI on paid media opportunities.
Education
Professional Certificate in Marketing -
UC Davis Extension
Sacramento, CA07-2012
Bachelor of Arts - Communication and Psychology
Evergreen State College
Olympia, WASkills
- Client relations and engagement
- Strategic development
- Operations management
- Team leadership
- Event coordination
- Interpersonal communication
- Marketing execution
- Event promotion
- Budget management
Community Service
- Volunteer, Capital Therapy Dogs, 01/01/23, Present
- Volunteer, Love on Loan Program, Sacramento SPCA, 01/01/15, Present
- Secretary, Sacramento Area Museums, 01/01/18, 12/31/19
- Board Member, Happy Tails Pet Sanctuary, 01/01/16, 12/31/18
- Corporate Volunteer Council, Hands on Sacramento, 01/01/07, 12/31/17
- Board Member, Sacramento Public Relations Association, 01/01/07, 12/31/14
Timeline
Special Events and Community Partnership Manager
WEAVE Inc.
01.2019 - 11.2019
Community Relations Manager
The California Museum
11.2017 - 01.2019
Events Manager
BarkHappy App
07.2017 - 12.2019
Operations Manager
Lucky Buddy Pet Care
06.2017 - 04.2024
Marketing Specialist
IKEA USA
01.2006 - 12.2017
Professional Certificate in Marketing -
UC Davis Extension
Bachelor of Arts - Communication and Psychology
Evergreen State College