Haoyan Gu
South Plainfield
Summary
MBA-educated business professional with practical experience in digital marketing execution, CRM reporting, and partner relationship management. Combines international perspective with strong problem-solving skills and attention to detail to support informed business decisions. Highly adaptable and motivated, with U.S. work authorization through OPT and a strong interest in long-term growth within a results-driven organization.
Overview
4
4
years of professional experience
Work History
Teaching Assistant (Remote)
IPERC Academy
09.2022 - 08.2023
- Provided individualized academic support to students, improving comprehension of course concepts and assignment completion.
- Built positive student relationships through consistent communication and progress feedback.
- Identified learning challenges and coordinated corrective actions with lead instructors.
Account Manager
Chowbus Inc.
04.2019 - 12.2019
- Supported restaurant partners by executing promotions and marketing campaigns on the Chowbus platform.
- Maintained regular communication with partners to assess goals, challenges, and performance metrics.
- Tracked activities and reported outcomes using internal CRM systems to support business decisions.
Education
MBA - Global MBA
Kean University
Union, NJ12-2025
Master of Science - Marketing
Kean University
Union, NJ12-2023
Skills
- Digital Marketing & Campaign Support
- Account & Client Relationship Management
- Strategic Planning & Coordination
- Cross-Cultural Communication
- CRM & Performance Reporting
Languages
English
Chinese (Mandarin)
Leadership & Activities
Team Captain – League of Legends
Kean University Esports Team
- Led team competing in the Eastern College Athletic Conference, coordinating strategy, practice schedules, and team performance.
Timeline
Teaching Assistant (Remote)
IPERC Academy
09.2022 - 08.2023
Account Manager
Chowbus Inc.
04.2019 - 12.2019
MBA - Global MBA
Kean University
Master of Science - Marketing
Kean University