Summary
Overview
Work History
Education
Skills
Certification
Volunteer Experience
Languages
References
Timeline
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Harissa Serna Sadala

Vancouver,Canada

Summary

Accomplished Senior Account Executive with 6 years in the tech industry. Im always committed to demonstrated success in sales, customer relations, and prospecting. Ambitious and dedicated leader with experience training and mentoring new team members. I always seek to focus on reaching the goal of the company and meeting my personal goals. I am looking for a challenging and accelerated environment to use my knowledge in sales strategy, customer service, and how to innovate with it. Always trying to learn from each experience.

Overview

7
7
years of professional experience
1
1
Certification

Work History

Senior Account Executive & Expansion

KueskiPay
01.2021 - Current
  • Company Overview: Discover new markets and industries for this payment solution Buy now, pay later
  • In charge of growing to 1500 merchants by January 2022
  • Manage Salesforce reports
  • Create sales strategy flow for new leads and potential clients
  • Manage the intern sales process for closing deals in one month
  • Discover new verticals like VIVRI CENTER, food, beverages, and gaming
  • The top closed won: Aldo Conti, Bodegas Alianza, Volcom, Old Navy, Laces, Recorcholis, Scappino, Famsa, Birdman
  • Brought in over $300M in revenue while managing multiple high-profile accounts
  • Prepared documentation, finalized sales, and maintained records
  • Discover new markets and industries for this payment solution Buy now, pay later

Account Executive

Mati
01.2020 - 01.2021
  • Implemented business strategies, increasing revenue and effectively targeting new markets
  • Discover new verticals for Mati as shared economy, financial institutions, retail, eCommerce, and payment gateways
  • Organized the sales forecast
  • Innovating with a new sales cycle
  • Integrated new teammates to the company as SDRS, Team leaders and created a new department with small and medium businesses
  • I helped companies scale and grow through Mati's trust and identity intelligence platform
  • Created partnerships with tech companies as Expertise from México
  • Innovating new strategies to explain the product with the demo of mati
  • Key achievement/projects: Closing 800k of revenue, Closing deals in less than 2 months
  • Worked closely with organizational leadership and board of directors to guide operational strategy

Director - Identity Intelligence, LATAM & Spain Markets

Conekta
01.2018 - 01.2020
  • Built and strengthened relationships with new and existing accounts to drive revenue growth
  • Executed successful sales strategies to convert leads into customers
  • Resolved issues promptly to drive satisfaction and enhance customer service
  • Managed sales cycle to maintain a solid customer base
  • Stayed up-to-date on emerging industry and product standards and trends to revitalize accounts
  • Oversaw new business development to generate sales leads, negotiate client pricing, and forecast revenue
  • Closing top accounts: Nike, Fuller Cosmetics, Avon, Financiera Contigo

Business Development Representative

Runa HR
01.2018 - 12.2018
  • Contact potential customers through cold calls and emails
  • Schedule meetings for AES
  • A key element for the first account closing was an 80% conversion of QL to a business opportunity, and 1500 in the number of potential customers were brought to reach the goal
  • Maintained extensive knowledge of company products and services to provide top-notch expertise to customers
  • Expanded business through effective network development, identifying new, and prospective clients
  • Used SalesForce to handle current portfolio and prospective leads

Education

MBA -

UNIVERSITY CANADA WEST
01-2026

Bachelor - Marketing And Communications

Monterrey Institute of Technology and Higher Education
03.2017

Skills

  • Ability to Work Under Pressure
  • Leadership
  • Salesforce
  • Office suite
  • Product and service expertise
  • Pipeline Development
  • Lead Generation
  • Relationship Building
  • Creative thinking
  • Business Development
  • Consultative sales
  • Adaptability
  • Product and service expertise
  • Sales strategies implementation
  • Forecast preparation
  • Deal negotiation
  • Key account management
  • Team collaboration
  • Data analysis
  • Workload management

Certification

  • ACA Certification in Adobe Illustrator: Advanced
  • Office suite: Advanced
  • Digital Marketing by Actívate Google Spain IAB
  • Basic Course Facebook Blueprint
  • Security Hero by KueskiPay
  • Certification in Pranayamas Green Yoga

Volunteer Experience

  • Mosaicos Venecianos de México, Collaboration - Innovation Week
  • Monterrey Institute, Incubator Program - Kokone Project (Logo design, slogan, marketing plan, and financial plan)
  • Cinema Planeta Film Festival, Social Service
  • Marketing and Communication Student Society, Member
  • Cycle Tec, Spinning and Cycling Student Society

Languages

  • English
  • Spanish

References

References available upon request.

Timeline

Senior Account Executive & Expansion

KueskiPay
01.2021 - Current

Account Executive

Mati
01.2020 - 01.2021

Director - Identity Intelligence, LATAM & Spain Markets

Conekta
01.2018 - 01.2020

Business Development Representative

Runa HR
01.2018 - 12.2018

MBA -

UNIVERSITY CANADA WEST

Bachelor - Marketing And Communications

Monterrey Institute of Technology and Higher Education

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Harissa Serna Sadala