Eloqua
Open To Work
Hi, I’m
Harrison Holt
Marketing Automation Specialist
Dallas,TX
Summary
Results-driven marketing automation professional with expertise in executing integrated campaigns across Eloqua, Pardot, HubSpot, and Marketo. Focused on enhancing deliverability, engagement, and conversion rates through data-driven workflow optimization. Committed to driving team success and fostering continuous professional growth.
Overview
9
years of professional experience
1
Certificate
Skills
- Campaign Performance Tracking
- Account-Based Marketing
- CRM & API Integration
- Customer Journey Mapping
- Database Management
- A/B Testing & Optimization
- Content Management & SEO
- Lead Conversion Efficiency
- Training and Development
- HTML/CSS Web & Responsive Assets
Work Preference
Work Type
Full TimeLocation Preference
RemoteHybridImportant To Me
Work-life balanceCareer advancementWork from home optionCompany CulturePaid time offHealthcare benefitsWork History
Hero DigitalDallas, TX
Senior Marketing Automation Specialist
06.2022 - 12.2024
Job overview
- Engineered and executed dynamic customer journeys and lead nurture sequences, conducting A/B tests on subject lines, creative elements, and CTAs to enhance user experience and conversion rate optimization.
- Improved email deliverability by 10% by ensuring authentication protocols were verified, creating list hygiene processes, and adhering to email compliance, all resulting in higher inbox placement.
- Coordinated with operating teams to align marketing and sales strategies, refine CRM and website integrations, ensure accurate lead flow, and enhance sales enablement through improved customer communication workflows.
- Built KPI dashboards and reports in Tableau and Power BI that leveraged AI-powered tools to collect data, predict performance effectiveness, monitor email fatigue, and gain insight into optimal send times.
Hero DigitalDallas, TX
Marketing Automation Specialist
06.2019 - 07.2022
Job overview
- Refined email marketing initiatives to drive higher open rates and conversions, contributing to overall campaign success.
- Utilized analytics platforms like Google Analytics and AdWords to analyze campaign performance and track website traffic metrics.
- Collaborated with cross-functional teams to streamline workflows and integrate marketing platforms, ensuring seamless execution and improved data integrity.
- Developed and sustained thorough documentation for marketing automation processes, workflows, and best practices to promote consistency, scalability, and knowledge sharing among teams.
NurturelabsDallas, TX
Marketing Automation Consultant
05.2018 - 05.2019
Job overview
- Developed best practice documentation for data management and lead generation, enhancing functionality and scalability of marketing automation platform.
- Recommended tactical approaches for clients transitioning email templates, landing pages, lead capture forms, and database migration, ensuring seamless CRM synchronization and streamlined deployment.
- Evaluated operating systems and processes against industry best practices, creating tailored plans that addressed efficiency-related challenges.
EBQAustin, TX
Martech Team Lead
02.2016 - 04.2018
Job overview
- Led team of 14 specialists to secure Salesforce Marketing Cloud Account Engagement Specialist certifications, enhancing organizational knowledge and supporting recruitment strategies.
- Coordinated scheduling and resource allocation to maximize team productivity and ensure coverage.
- Orchestrated marketing automation efforts enhancing company recognition, achieving inclusion in Austin Business Journal's Fast 50 Award.
- Executed over 100 training programs across departments, equipping stakeholders with essential martech expertise and tools.
Certification
Salesforce Marketing Cloud Account Engagement Specialist & Consultant
Software
Salesforce
Pardot
Tableau
Google Analytics
Microsoft Suite
HubSpot
Miro
Jira
Hootsuite
AWS
Power BI
Quote
"We work to become, not to acquire."
Interests
Planting & Gardening
Skiing & Snowboarding
Summer & Winter Olympics
Music & Festivals
Traveling & Exploring
Cuisine & Feasting
Education
Texas State UniversitySan Marcos, TX
BS from Public Relations and Mass Communication
12.2015
University Overview
- Graduated cum laude with honors
Timeline
Senior Marketing Automation Specialist
Hero Digital
06.2022 - 12.2024
Marketing Automation Specialist
Hero Digital
06.2019 - 07.2022
Marketing Automation Consultant
Nurturelabs
05.2018 - 05.2019
Martech Team Lead
EBQ
02.2016 - 04.2018
Texas State University
BS from Public Relations and Mass Communication