Tera Phomsopha
Leesburg,VA
Summary
Email Marketing & Subscriber Engagement Lead with 12+ years of experience building and running lifecycle email programs for subscription-based products. Hands-on expertise launching, testing, and optimizing targeted campaigns that drive onboarding, product adoption, and retention. Experienced in implementing marketing automation platforms, leading complex platform projects, and collaborating with Product, Data, and Engineering teams to ensure successful delivery of engagement initiatives.
Overview
21
21
years of professional experience
Work History
Senior Marketing Automation Specialist
Bright MLS
North Bethesda, MD
01.2021 - Current
- Own end-to-end email marketing strategy and execution to increase subscriber engagement and adoption of core and premium products
- Build, launch, and optimize lifecycle email programs supporting onboarding, education, and product adoption
- Transitioned the email program from broad, untargeted sends to segmented campaigns based on subscriber demographics and product usage, laying the groundwork for behavior-driven targeting as data capabilities expand
- Own end-to-end email marketing strategy and execution to increase subscriber engagement and adoption of core and premium products
- Build, launch, and optimize lifecycle email programs supporting onboarding, education, and product adoption
- Transitioned the email program from broad, untargeted sends to segmented campaigns based on subscriber demographics and product usage, laying the groundwork for behavior-driven targeting as data capabilities expand
- Serve as product owner and SME for Salesforce Marketing Cloud, guiding platform migration and implementation, documenting system requirements, coordinating with teams and consultants, and implementing ongoing enhancements and data integrations to enable more targeted, behavior-driven segmentation
- Spearheaded the redesign of email templates, incorporating best practices and ADA compliance, while coordinating design, development, testing, and launch to improve mobile readability and user experience, and brand consistency
- Develop dynamic, personalized content using in-app tools and custom AMPscript to increase relevance and engagement
- Lead A/B testing of subject lines, content, layout, and send timing to improve engagement metrics
- Maintain the email calendar and lead QA reviews, collaborating with internal teams to ensure accuracy, accessibility, consistent delivery, and alignment with brand voice and standards
- Serve as product owner and SME for Salesforce Marketing Cloud, guiding platform migration and implementation, documenting system requirements, coordinating with teams and consultants, and implementing ongoing enhancements and data integrations to enable more targeted, behavior-driven segmentation
- Spearheaded the redesign of email templates, incorporating best practices and ADA compliance, while coordinating design, development, testing, and launch to improve mobile readability and user experience, and brand consistency
- Develop dynamic, personalized content using in-app tools and custom AMPscript to increase relevance and engagement
- Analyzed campaign performance data to refine strategies and improve overall effectiveness.
- Lead A/B testing of subject lines, content, layout, and send timing to improve engagement metrics
- Maintain the email calendar and lead QA reviews, collaborating with internal teams to ensure accuracy, accessibility, consistent delivery, and alignment with brand voice and standards
Marketing Specialist
Bright MLS
North Bethesda, MD
10.2013 - 12.2020
- Acted as a marketing generalist while serving as the team’s email marketing subject matter expert
- Built, launched, and maintained email campaigns to drive subscriber engagement and adoption
- Managed content updates and performed ongoing website and article management across digital channels
- Worked closely with the Salesforce team to ensure data integrity, segmentation, and accurate email delivery
- Supported reporting and analysis of campaign performance to inform future email and digital strategies
- Assisted with other marketing initiatives, including digital and cross-channel campaigns
Marketing Manager
Parallels
Herndon, VA
02.2006 - 05.2009
- Supported B2B marketing campaigns for enterprise-level virtualization software, including lead generation, account-based marketing, and pipeline building
- Coordinated the lead management process, ensuring timely handoff to sales to maximize pipeline conversion
- Collaborated with sales, product, and internal stakeholders to execute marketing plans and support pipeline growth
- Created and executed email campaigns and newsletters for enterprise audiences, supporting the lead funnel and ongoing prospect nurturing
- Produced and maintained marketing materials, including case studies, landing pages, and campaign assets
- Managed participation in enterprise-focused events and trade shows, including high-profile conferences (Gartner, TechEd) and targeted professional forums, coordinating schedules, logistics, and on-site support
- Tracked and reported on campaign KPIs, providing insights to sales, product, and marketing teams to support ongoing campaigns and lead nurturing
Email Marketing Manager
US Airways
Arlington, VA
10.2004 - 12.2005
- Managed end-to-end email campaign execution for pricing and frequent flyer communications to 20M+ customers monthly
- Oversaw scheduling, design, execution, reporting, and optimization of email programs
Education
Bachelor of Science - Communicatons - Public Relations
University of Utah
Salt Lake City, UT08-2003
Skills
- Email Marketing Strategy & Execution
- Marketing Automation
- System Implementation & Optimization
- Project Management
- Campaign Analytics & Reporting
- A/B Testing & Segmentation
- Cross-Functional Collaboration
- CRM integration
- Campaign management
- Marketing automation software
- Multichannel marketing
Timeline
Senior Marketing Automation Specialist
Bright MLS
01.2021 - Current
Marketing Specialist
Bright MLS
10.2013 - 12.2020
Marketing Manager
Parallels
02.2006 - 05.2009
Email Marketing Manager
US Airways
10.2004 - 12.2005
Bachelor of Science - Communicatons - Public Relations
University of Utah