Harrison Lupfer
Northbrook,IL
Summary
Seasoned Creative Marketing Specialist with 4+ years of success in creating on-brand marketing content for existing and new social media platforms. Accomplished in evaluating analytics and marketing campaign results to adjust strategies and achieve goals. Proficient in social media monitoring and management tools.
Overview
4
4
years of professional experience
Work History
Owner & Photographer
Harrison Lupfer Design LLC
2021.02 - Current
- Oversaw business operations, encompassing client relations, project management, and financial administration
- Led a variety of photography projects for clients in different industries, including product, event, portrait, and lifestyle shoots, delivering visual assets that captured client vision.
Social Media Coordinator
EVOL Chicago
2024.01 - Current
- Created and managed a content schedule, syncing promotional campaigns with product releases and seasonal occasions to boost customer interaction
- Created engaging graphics and curated visuals that aligned with the brand's aesthetic and identity.
Food & Event Photographer
Ballyhoo Hospitality
2022.10 - Current
- Collaborated with restaurant team members to efficiently plan and conduct photo shoots, ensuring smooth operations
- Partnered with the marketing team to create visually appealing content for social media and promotional purposes.
Graphic Designer/Sign Maker
Signarama Northbrook
2023.06 - 2024.05
- Designed visually appealing signs, banners, vehicle wraps, and marketing materials for a diverse range of clients
- Collaborated with clients to develop custom signage solutions reflecting their brand identity.
Graphic Designer/Product Photographer
Funky Junque
2022.10 - 2023.06
- Collaborated with the design team to create stylish apparel graphics that appeal to fashion-conscious consumers
- Researched emerging design trends and techniques to keep the brand fresh and relevant in the fashion industry.
Marketing Director
Auto Club Detailing
2020.11 - 2022.10
- Oversaw the creation and execution of promotional campaigns across various platforms, including social media, email, and print advertising
- Managed the company website and social media presence to maintain consistent branding and increase customer engagement
- Collaborated with the design team to create engaging visual content for marketing materials, such as brochures, flyers, and digital ads.
Marketing and Graphic Design Intern
Jay Goldberg Events & Entertainment
2020.09 - 2022.05
- Collaborated with the marketing team to design eye-catching graphics and branding materials for various events and campaigns
- Conducted market research and analyzed data to identify target audience preferences and industry trends
- Assisted in the planning and execution of marketing strategies for music events, including content creation and email marketing.
Freelance Graphic Designer
North Naperville Auto
2021.01 - 2021.10
- Developed visually appealing promotional materials, including brochures, posters, and social media graphics, to showcase vehicles and dealership services
- Collaborated with the marketing team to conceptualize and design effective advertising campaigns that targeted potential car buyers
- Created and maintained a consistent brand image across all visual materials, adhering to the dealership style guidelines.
Education
Bachelor of Arts - Fine Arts in Graphic Design
University of Illinois At Urbana-Champaign
Champaign, IL05.2022
Skills
- Content Marketing
- Content Development
- Social Media Marketing
- Video Editing
- Social Media Management
- Brand Promotion
- Project Management
- Fashion photography
- Food photography
- Time Management
- Print Production Process
- Logo design
Languages
English
Native or Bilingual
Spanish
Limited Working
Timeline
Social Media Coordinator
EVOL Chicago
2024.01 - Current
Graphic Designer/Sign Maker
Signarama Northbrook
2023.06 - 2024.05
Food & Event Photographer
Ballyhoo Hospitality
2022.10 - Current
Graphic Designer/Product Photographer
Funky Junque
2022.10 - 2023.06
Owner & Photographer
Harrison Lupfer Design LLC
2021.02 - Current
Freelance Graphic Designer
North Naperville Auto
2021.01 - 2021.10
Marketing Director
Auto Club Detailing
2020.11 - 2022.10
Marketing and Graphic Design Intern
Jay Goldberg Events & Entertainment
2020.09 - 2022.05
Bachelor of Arts - Fine Arts in Graphic Design
University of Illinois At Urbana-Champaign
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