HARSHINI RAVI PREMALATHA
Salesforce Administrator
Frisco,TX
Summary
Certified Salesforce Administrator with over 3 years of experience in administering, customizing, and optimizing Salesforce CRM to support business goals. Proficient in managing user access, building automated workflows, and enhancing user adoption through tailored training and support. Adept at working cross-functionally to gather requirements, implement solutions, and maintain data integrity across Sales Cloud and Service Cloud platforms.
Overview
5
5
years of professional experience
5
5
years of post-secondary education
2
2
Certifications
Work History
Salesforce Administrator
AECC India Pvt Ltd
Chennai, Tamilnadu
01.2022 - Current
- Managed over 100 Salesforce users including profile, role, and permission set configurations.
- Created and maintained Flows, Validation Rules, and Workflow Rules to automate business processes.
- Designed and maintained reports and dashboards to track sales and marketing KPIs.
- Oversaw data import/export activities ensuring clean, consistent, and accurate data.
- Partnered with business stakeholders to gather and refine CRM requirements.
- Coordinated sandbox refreshes and used change sets for deploying changes to production.
- Customized user interfaces according to specific departmental needs while maintaining a consistent overall experience across the platform.
- Enhanced Salesforce system efficiency by optimizing workflows, automating processes, and streamlining data management.
Salesforce Administrator
Royal Sundaram
Chennai, Tamilnadu
06.2020 - 12.2021
- Coordinated with digital and CRM teams to manage customer data in Salesforce.
- Ensured compliance with branding standards and implemented SEO best practices for Salesforce-hosted pages.
- Developed editorial schedules and managed internal assets, aligning campaigns with CRM outreach strategies.
- Analyzed user engagement data and supported lead management using Salesforce reporting tools.
- Resolved technical issues promptly and effectively, providing exceptional support to Salesforce users across the organization.
- Collaborated with cross-functional teams to gather requirements, design solutions, and deploy custom Salesforce features tailored to business objectives.
Education
Master of Science - Technology Management
Lindsey Wilson College
Nashville, TN 01.2024 - 05.2025
Bachelor of Technology - Biotechnology
Anna University
Chennai, Tamilnadu 08.2016 - 05.2020
Skills
Salesforce Administration
Flows
Process Builder
Validation Rules
Workflow Rules
Reports & Dashboards
Data Loader
Import Wizard
Security & Access Management
SOQL
undefinedCertification
Salesforce Certified Administrator
Timeline
Master of Science - Technology Management
Lindsey Wilson College
01.2024 - 05.2025
Salesforce Administrator
AECC India Pvt Ltd
01.2022 - Current
Salesforce Administrator
Royal Sundaram
06.2020 - 12.2021
Bachelor of Technology - Biotechnology
Anna University
08.2016 - 05.2020
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