Hayden Escalante
Lake Forest,CA
Summary
Results-driven marketing and sales professional with expertise in luxury wellness, beauty, hospitality, and lifestyle industries. Experienced in creating cohesive marketing campaigns, executing influencer and B2B partnerships, analyzing service pricing and packages, and enhancing customer experience to drive engagement and retention. Adept at translating insights into actionable strategies, coordinating high-impact events, and delivering seamless campaigns that connect with clients and align with brand vision. Passionate about building authentic relationships with both customers and partners while supporting growth and operational excellence.
Overview
2
2
years of professional experience
1
1
Certification
Work History
Marketing & PR, Events & Engagement Manager
Coastal Wellness MD
Corona del Mar, California
08.2025 - Current
- Lead full-cycle marketing, sales, and PR campaigns, including influencer activations, luxury B2B partnerships, and branded wellness events.
- Analyze service package pricing, decipher industry trends, and implement strategies to optimize sell-through, and client retention.
- Develop, manage, and maintain promotional calendars, marketing assets, and event materials to ensure brand consistency, and maximum impact.
- Oversee the coordination of on-site activations, ensuring the smooth execution of wellness experiences, influencer programs, and client engagement initiatives.
- Create reports on sales, promotions, and campaign ROI; provide actionable insights to leadership to inform pricing, forecasting, and growth strategies.
- Train and mentor marketing interns, ensuring quality control across campaigns, communications, and service offerings.
- Serve as a liaison between sales, marketing, and operations to streamline processes, track performance, and maintain accuracy in all reporting.
Active Member
Public Relations Student Society Of America, PRSSA
San Diego, California
02.2025 - Current
- Participated in workshops to enhance PR skills through practical application with peers.
- Attended meetings and conferences hosted by brand and PR agency experts.
- Built valuable connections by networking with industry professionals.
- Completed training to advance knowledge in public relations.
Social Media Marketing Intern
Coastal Wellness MD
Corona del Mar, California
06.2025 - 08.2025
- Built and scheduled content across social media platforms, integrating influencer partnerships, and lifestyle branding strategies.
- Supported outreach to influencers, brands, and partners, cultivating relationships, and assisting with authentic campaign execution.
- Designed marketing assets for wellness, beauty, and hospitality collaborations, ensuring a cohesive and minimalist brand aesthetic.
- Managed communications for collaborations, partnerships, and influencer programs, aligning all initiatives with the brand voice and goals.
Account Coordinator
Glen M. Broom Center for Professional Development
San Diego, CA
01.2025 - 05.2025
- Enhanced messaging strategies to pitch media coverage effectively.
- Engaged target audiences through survey creation and distribution.
- Facilitated event panels to promote community initiatives.
- Designed and implemented social media content strategies.
- Conducted interviews to assess San Diego residents’ knowledge of Documenters and local government.
- Outlined campaign objectives, strategies and tactics to align with client goals.
Spanish Investigative Reporter Intern
Institute for Public Strategies
San Diego, CA
09.2023 - 02.2024
- Compiled a report on an affordable housing plan and resources for National City residents.
- Translated news and messaging into Spanish for monolingual San Diego communities.
- Researched breaking public health news and community discussions to inform the editorial team.
- Contributed to brainstorming sessions with researchers to identify investigative strategies.
- Conducted qualitative interviews focusing on issues affecting the Latinx community.
- Prepared precise translations of verbal and written communications in both languages.
Education
Bachelor of Liberal Arts - Journalism in Public Relations, Spanish
San Diego State University
San Diego05-2025
Skills
- Sales Strategy and Package Pricing Analysis
- B2B and B2C Marketing Campaigns
- Influencer & Partnership Program Management
- Luxury Wellness, Beauty, and Lifestyle Industry Expertise
- Event Planning and Experiential Marketing
- Data Analysis and Reporting for Sales and Promotions
- Client Retention and Relationship Management
- Marketing Materials Creation and Brand Consistency
- CRM, Google Workspace, Excel, and Presentation Tools
Certification
- Fundamentals of Media Relations Certificate by Muck Rack
Languages
English
Native/ Bilingual
Spanish
Native/ Bilingual
References
References available upon request.
Timeline
Marketing & PR, Events & Engagement Manager
Coastal Wellness MD
08.2025 - Current
Social Media Marketing Intern
Coastal Wellness MD
06.2025 - 08.2025
Active Member
Public Relations Student Society Of America, PRSSA
02.2025 - Current
Account Coordinator
Glen M. Broom Center for Professional Development
01.2025 - 05.2025
Spanish Investigative Reporter Intern
Institute for Public Strategies
09.2023 - 02.2024
Bachelor of Liberal Arts - Journalism in Public Relations, Spanish
San Diego State University