Hayden Schuster
Portland
Summary
I'm an ambitious Sr. Digital Marketing Specialist looking to continue my journey of self-improvement and professional growth in a leadership role that will drive exceptional results in organic SEO initiatives and beyond.
Overview
11
11
years of professional experience
Work History
Sr. Digital Marketing Specialist
Adpearance
Portland, OR
07.2023 - Current
- Expanded responsibilities on the SEO team while continuing management of over 40 SEO clients day-to-day
- Higher focus on big-picture SEO projects, internal onboarding/training, and more complex client work
- Increase in client-facing meetings, cross-functional team communication.
- The go-to matter expert (internal or external) for organic SEO
Marketing Specialist
Adpearance
Portland, OR
06.2021 - 07.2023
- Actively managed over 40 SEO clients, implemented 700+ landing pages, 300+ on-page SEO tasks, 200+ off-page SEO tasks, 50 strategic SEO presentation decks, multiple data analysis presentations, & more
- Comprehensive knowledge of the SEO tech stack - includes CMS platforms, communication tools, SEO tools, and various project management software
- In-depth and exponentially growing knowledge of SEO analytics and best practices in the industry
Digital Media Specialist
Clark County Event Center
09.2018 - 05.2020
- Year-round digital marketing lead focused on client-facing relationships, tangible conversions, sponsor fulfillment, and community outreach. Worked w/ in-house team and external contractors to execute KPI's. In charge of web design and maintenance, SEO, PPC, email marketing, paid and organic social media, content creation and more for hundreds of events year-round.
Marketing Assistant
Clark County Event Center
01.2018 - 08.2018
IT Student Technician
University of Oregon Information Services
08.2013 - 10.2017
Education
Bachelor of Arts - Journalism & Communication: Ad | Minor in Business
University Of Oregon
Eugene, OR06.2017
Skills
- Capture organic traffic via technical SEO initiatives
- On-site SEO, off-site SEO, technical SEO
- Measure, report, and speak on impact of projects
- GA4, Google Search Console, Moz, GBP, SEMRush, Ahrefs, Screaming Frog, Keyword Planner
- Attention to detail, data-driven, growth mindset
- Ability to think creatively & independently to drive ROI
- Writing, storytelling & copywriting
- Energetic, optimistic, & empathetic leader who embraces ongoing changes to the SEO landscape
Timeline
Sr. Digital Marketing Specialist
Adpearance
07.2023 - Current
Marketing Specialist
Adpearance
06.2021 - 07.2023
Digital Media Specialist
Clark County Event Center
09.2018 - 05.2020
Marketing Assistant
Clark County Event Center
01.2018 - 08.2018
IT Student Technician
University of Oregon Information Services
08.2013 - 10.2017
Bachelor of Arts - Journalism & Communication: Ad | Minor in Business
University Of Oregon