Hayden Traughber
Summary
Strategic Marketing and Operations Leader with a track record of three years of 105%+ quota attainment at Scrut Automation. A cross-functional powerhouse recognized in QBRs for supporting all teams: Marketing, Sales, Finance, and Product. Expert in operational rigor—managing BDR, developing multi-department SOPs, and finalizing annual budgets and event calendars months in advance. Drives holistic growth through three core pillars: Partnership Strategy (creating marketing-led alliances), Event Management (end-to-end execution with a primary focus on driving ROI), and Content & Advocacy (producing 100% of video testimonials and the majority of thought leadership podcasts). Known for an intense, high-accountability leadership style that ensures precise execution across the business.
Overview
10
10
years of professional experience
Work History
Field and Community Marketing Manager
Scrut Automation
12.2023 - Current
- Develop and execute the community and field marketing strategy for the NA-EU region to drive brand awareness, engagement, and pipeline growth. This includes directly managing a BDR to ensure events convert the maximum number of SQLs and to run long-term nurture campaigns across all Event leads.
- Own the end-to-end event strategy for all online and offline activations, managing everything from planning and budget to logistics and sales enablement.
- Spearhead cross-functional initiatives with Sales and Marketing to build a customer flywheel that converts community engagement into a qualified lead pipeline.
- Cultivate relationships with key industry evangelists and partners to drive a thought leadership program that positions Scrut Automation as a leader in the GRC and AI space.
- Create event strategies with partners and target overlapping clients.
- Owned customer testimonial creation end-to-end.
- Run thought leadership activations with leadership, such as podcasts, roundtables, and speaking sessions.
Business Development Specialist
Scrut Automation
Greenville
12.2022 - 12.2023
- Averaged 128% quota attainment over four quarters.
- Creatively leverage HS to generate opportunities.
- Collaborated closely with AEs beyond the point of SQL to ensure a high closed-won rate.
- Praised by management as a top performer.
Business Development Representative - Corporate
HubSpot
03.2022 - 12.2022
- Maintained an extensive knowledge of company products and services to provide top-notch expertise to customers
- Developed business pipeline using cold and warm techniques
- Expanded business through effective network development, identifying new and prospective clients
- Brought in new accounts through successful networking strategies and promotional approaches
- Delivered 90% of meetings quota over five months
Sales Representative
CellularSales
01.2016 - 02.2022
- Increased sales by offering advice on purchases and promoting additional products
- Retained excellent client satisfaction ratings through outstanding service delivery
- Trained and mentored new sales representatives
- Increased sales by offering consultation on products and services and applying customer service and up-selling techniques
- Exceeded sales goals for 5 consecutive years with 187% attainment
Education
AA - Business Marketing/Finance
Central Oregon Community College
04.2020
Skills
- Managing multiple projects efficiently
- Event management
- Budget management & forecasting
- Partnership marketing strategy and execution
- Strategic planning
- Cross-functional leadership
- Performance management
- Thought leadership creation
- Process optimization / SOP creation
- Data-driven decision making
- Sales alignment
- ROI analysis & reporting
Affiliations
Hubspot, Clay, Euler AmpleMarket, Apollo, Confluence, Jira, Luma, SalesNav
Timeline
Field and Community Marketing Manager
Scrut Automation
12.2023 - Current
Business Development Specialist
Scrut Automation
12.2022 - 12.2023
Business Development Representative - Corporate
HubSpot
03.2022 - 12.2022
Sales Representative
CellularSales
01.2016 - 02.2022
AA - Business Marketing/Finance
Central Oregon Community College