HAYLEY CARBONE
Queen Creek,AZ
Summary
Product Manager accomplished in coordinating department activities and supporting fast-paced production work. Consistently maintains schedule targets and completes error-free work. Friendly, hard working, highly organized, driven and always ready with ideas to improve production with better strategies or technology recommendations.
Overview
5
5
years of professional experience
1
1
Certificate
Work History
Marketing Technology Product Manager
New Reach Education
01.2022 - Current
- Created end to end solution and digital transformation guides for company wide growth that generated 5+ Million in revenue.
- Managed go-to-market product launches by creating plans and coordinating with marketing, sales, and community teams.
- Implemented best practices and new software to drive quality IT project delivery and save 25+ Million/year.
- Managed full rollout plans across 10 teams, 150 people, and 3 departments to ensure company-wide adoption of internal custom-developed solutions.
- Guided and coached a team of 8+ and organized Agile and Scrum practices and values – sprint planning, backlog grooming, daily scrums, sprint reviews, and sprint retrospectives.
- Managed all tracking systems to report key metrics with complex equations and data models to track company-wide KPIs. (via Server-side Tagging, Mixpanel, Hyros, Google Analytics, etc.)
Director of Development and Digital Marketing
Faith Christian School
06.2021 - 01.2023
- Planned and organized special events with over 200 attendees, solicited corporate sponsorships, and set up matching gift donations to reach financial targets.
- Raised approximately $150k in funds during 9 months for school operating budgets.
- Cultivated impactful paid and organic social media presence on Facebook and Linkedin, to increase brand awareness relating to fundraising campaigns and organizational objectives.
- Planned and built a full admissions pipeline to streamline the enrollment process increasing enrollment by 10%
Marketing Automation Specialist
New Reach Education
01.2021 - 01.2022
- Migrated, cleaned, and maintained all brands email accounts. Sending and managing weekly newsletters, sales campaigns, and lead magnet launches. Increased open rates by 20% and maintained 60% average open rate.
- Designed, built, and launched multiple lead magnet ebooks, mini courses, and white pages.
- Built and managed all business system automations (via Zapier) running at every step in customer lead journey: acquisition, onboarding, fulfillment, operations
- Worked with CMO to design campaigns for Mentorship courses, resulting in 5% increase in sales.
- Forecasted marketing trends based on previous data to adjust campaigns and maximize sales.
Marketing & Client Care Director
Taxanista
01.2019 - 07.2021
- Identified appropriate marketing channels and target customers for campaigns.
- Built Sales pipeline and closed all qualified leads with an 80% closing rate resulting in 100+ new clients
- Built and nurtured 25+ strong monthly customer relationships with local businesses accounting for $10,000 in monthly revenue Systemized and
- Automated onboarding and CRM software to save 100+ hours a month and increase productivity by 30%
Education
Bachelor of Science - Marketing And Business
Southern New Hampshire University
Hooksett, NH07.2021
Associate of Arts - Theology
CCBC
Montebelluna, Italy11.2017
Skills
- Planning and Strategy
- Platform Evaluation & Digital Transformations
- Project Management
- Marketing and Advertising
- Agile, Scrum, Six Sigma
- Forecast, Monday, Asana, JIRA, Confluence
- CRM Integration: Hubspot, NutShell, Close, Salesforce
- Problem-Solving
- Design: Figma, Photoshop
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Certification
Certified Six Sigma Green Belt
Certified Scrum Product Owner - Scrum Alliance
Quote
If you can dream it, you can do it.
Walt Disney
Timeline
Marketing Technology Product Manager
New Reach Education
01.2022 - Current
Director of Development and Digital Marketing
Faith Christian School
06.2021 - 01.2023
Marketing Automation Specialist
New Reach Education
01.2021 - 01.2022
Marketing & Client Care Director
Taxanista
01.2019 - 07.2021
Bachelor of Science - Marketing And Business
Southern New Hampshire University
Associate of Arts - Theology
CCBC
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