Hayley Woodward
Editor/Writer
Rochester,NY
Summary
Talented Managing Editor offering 4+ years of experience in copywriting, editing and directing projects for print and digital publications, websites and various clients. Skilled communicator adept at collaborating effectively and cohesively with multidisciplinary teams and contract professionals.
Overview
6
6
years of professional experience
Work History
Associate Editor
Mountain View Publishers
Broomfield, CO
04.2021 - 04.2022
- Collaborated and suggested a significant amount of content during monthly brainstorming sessions for upcoming issues.
- Prepared, rewrote and edited pieces to improve readability, impact and better content of our publication.
- Reviewed articles for grammar, spelling, punctuation, syntax, accuracy and compliance with quality standards.
- Determined readiness of written pieces, made changes and approved final versions for publication.
- Assigned various topics and stories to various freelance writers to write, that I would edit and provide constructive feedback to.
- Helped create processes to bridge the gap of their print subscribers to more digital engagement via QR codes, bit.ly source codes, and creation of an e-newsletter via Constant Contact and HTML editing, as they were working towards more digital products and a website redesign.
National Editor/Account Manager
US Family Guide
Nationwide
08.2018 - 04.2022
- Quickly grew the business by securing an exceptional amount of new accounts while also retaining existing client relationships by creating and maintaining responsive content which produced exceptional conversion rates.
- Managed a team of 3,100+ bloggers in a variety of blogger promotions designed to generate unique, organic content for SEO and to creatively cross-promote by driving web traffic to the client's, blogger's and our own websites and social networks.
- Successfully assisted in maintaining top, organic SEO in the highest-performing markets, while building up smaller markets.
Content Writer
Contemporary Designs
Remote
03.2020 - 10.2020
- Wrote highly-responsive website copy and Google ad content for a variety of clients in real estate, fitness and construction industries.
- Maintained current understanding of industry and genre trends, enhancing writing and marketing success.
- Collaborated with other creative professionals to continue earning remote income during the pandemic and loss of several industry's revenue.
Digital Marketing, SEO & Content Writing Intern
RezStream
Denver, CO
05.2017 - 10.2017
- Wrote and edited several client’s metadata to ensure optimal on-page responsive content.
- Wrote and edited successful email campaigns to create more online bookings for clients.
- Assisted the digital marketing department with various editing, day-to-day and occasional last-minute projects.
Editorial Assistant Intern
Denver Life Magazine
Denver, CO
08.2016 - 04.2017
- Social Media Management via Hootsuite, Later and other social media management automation software.
- Wrote and posted web articles weekly via WordPress.
- Interviewed and transcribed sources for several print and web articles.
- Assisted the Editorial department in any tasks.
- Evaluated analytics daily, weekly and monthly in order to maintain proper posting schedule and content to upkeep a consistent growth and optimal engagement of followers.
Education
Bachelor of Arts - Magazine Journalism
Metropolitan State University of Denver
Denver05.2017
Skills
- Proficient in all Microsoft Office programs, most Adobe CC programs, and WordPress
- Social Media Management with Facebook (FB Meta familiar), Hootsuite, LinkedIn and Later
- Proficient in Google Analytics, Facebook, Later, Twitter, LinkedIn and Instagram Analytics
- HTML and CSS general knowledge
- Constant Contact
- bitly
Timeline
Associate Editor
Mountain View Publishers
04.2021 - 04.2022
Content Writer
Contemporary Designs
03.2020 - 10.2020
National Editor/Account Manager
US Family Guide
08.2018 - 04.2022
Digital Marketing, SEO & Content Writing Intern
RezStream
05.2017 - 10.2017
Editorial Assistant Intern
Denver Life Magazine
08.2016 - 04.2017
Bachelor of Arts - Magazine Journalism
Metropolitan State University of Denver
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