Heather Brownfield
Charlotte,NC
Summary
SENIOR LEADER AND MARKETER Award winning 24+ year career with Abbott/AbbVie where I have led as a District Manager in 3 different business units for nearly 13 + years. Two years in Women's Health HCP Marketing Manager II and was an effective Sales Representative for 9 years. I have a proven track record selling across multiple specialties with demonstrated success in Primary Care, Endocrinology, Cardiology, Immunology; launched Humira for Crohn's Disease, Gastroenterology; launched medication for Hepatitis C, Neuroscience; launched in Multiple Sclerosis, and launched 2 new products in Women's Health. I love new challenges which help in my development as a well-rounded sales leader. I am thought of as a hard-working problem solver who accomplishes her goals through tenacity and development of people. Builder of great cultures by quickly establishing trust with my teams which leads to top level performance. My long-term career goal is to eventually be a Regional Director after development in Reimbursement/Market Access or National Sales Manager.
Overview
24
24
years of professional experience
1
1
Certification
Work History
Women's Health Brand Marketing Manager II
ABBOTT LABORATORIES / ABBVIE BIOPHARMACEUTICALS
01.2022 - Current
- Brand Manager focused on the design, creation and execution of the evolved Patient Support Program which launched in 4 months
- Worked with Trade to build a targeted pharmacy strategy to support both brands and help patients have a seamless access experience
- Built, led, first Internal Sales Team supporting ORILISSA and ORIAHNN
- Collaborated with HEOR, Medical, MABI, and PR to develop and support tactics that supported the development of Strategic Planning Process
- Supported updates to brand websites, iREP emails, and Non-Personal Promotion
- Created and managed website campaigns to increase brand engagement
- Managed CoverMyMeds program, including utilizing report to make forward-looking business decisions
- Developed access-focused selling resources to support specific regional formulary wins
Women's Health-Senior District Manager
ABBOTT LABORATORIES / ABBVIE BIOPHARMACEUTICALS
01.2018 - 12.2021
- Won Summit All-Star Winner 2020.
- Launched a new GnRH antagonist, ORILISSA, for the treatment of endometriosis.
- Launched ORIAHNN for Uterine Fibroid July 2020.
- STEM taskforce where we developed and facilitated coaching workshop at RDDM meeting 2021.
- Mentored and coached 2 new District Managers in 2018, 2020 and 2021.
- Selected and served on the 2018 and 2019 VP management advisory council
- Led sales team in South Carolina and Georgia.
- Built positive and productive culture with district and field leadership.
MS Neurology Specialty Representative
ABBOTT LABORATORIES / ABBVIE BIOPHARMACEUTICALS
02.2016 - 12.2017
- Launched new monoclonal antibody, Zinbrtya for the treatment of RRMS to neurologists in North Carolina
- Won Summit All-Star 2017 finished #2 in the nation
- Top earner 2017 new prescriber spiff
- Worked to pull through managed care coverage by educating the providers with key resources
- Successfully navigated relationships with 6 different counterparts during the co-promotion with Biogen
- Mentored 3 new hires during first 6 months of launch
- Top ranked business plan presentation pre-launch
- Earned an 'Exceeds Expectations' 2016 performance review due to significant impact on utilization of the product
Gastroenterology Therapeutic Specialist
ABBOTT LABORATORIES / ABBVIE BIOPHARMACEUTICALS
01.2014 - 02.2016
- Developed confidence and increased sales to healthcare providers in the suburbs of Washington D.C and Baltimore, MD
- Launched a new medication for Hep C- Viekira
- Ranked 7th out of 132 representatives in the nation December 2015
- Ranked 6th in 2014 in the nation.
- Recognized as top earner in Q1 2015 with 34 new prescribers of Viekira Pak
- Ranked #1 pre-launch business plan nationally.
Senior Territory Manager
ABBOTT LABORATORIES / ABBVIE BIOPHARMACEUTICALS
10.2011 - 10.2013
- Launched Humira for Crohn's Disease 2011
- Won All-Star Award in 2012
- Conducted product in-service training to instruct healthcare professionals on the use of medication
- Increased sales by 213% during tenure in the position.
- Achieved 108% to plan by August 2013
- Established successful account relationships by building rapport and maintaining consistent communication with endoscopy centers and large gastroenterology clinics which led to top sales results
Senior District Manager / Immunology District Manager
ABBOTT LABORATORIES / ABBVIE BIOPHARMACEUTICALS
06.2008 - 10.2011
- Managed seven sales representatives in Michigan, Indiana, Ohio, and Kentucky
- District achieved 10% of national Humira sales for Crohn's Disease and managed $77M net worth district
- Successfully involved in helping obtain coverage with Priority Partners Healthcare plan in Michigan
- Consistent top level performance, ranked #1 District Manager nationally in 2011, #2 in the region in 2009, and #1 in eastern region and 3rd nationally in 2008 (part of year in another position)
Field Sales Operations Rotation
Abbott Park
09.2007 - 08.2008
- Selected to participate in a one-year development program in corporate office.
- Developed new employee onboarding handbook.
- Created online analytical business training for District Managers, used to assist in business planning.
- Successfully coordinated two sales meetings for 2000+ attendees including agenda, theme development, securing speakers, training and meeting logistics.
District Sales Manager
ABBOTT LABORATORIES / ABBVIE BIOPHARMACEUTICALS
05.2004 - 09.2007
- Championed development of strategic plan to call on P&T members WV Medicaid board leading to addition of all Abbott products to plan
- Received 2007 Spring Value Award for sales achievement
- Provided strategic direction and leadership to team of sales representatives in the West Virginia
- Acknowledged as proven performer in challenging sales environment, outperforming sales goals and turned around underperforming team from ranking of 42 to 22 in first year
- Mentored new DM and representatives who were later promoted to Specialty Sales Force
- Selected for one-year Group Practice Account Executive pilot program
Regional Training Specialist
ABBOTT LABORATORIES / ABBVIE BIOPHARMACEUTICALS
03.2003 - 05.2004
- Provided coaching and mentoring representatives in 9 states
- District Manager in Ohio for 10 months and turned an underperforming district to number 2 in the region
- Analyzed and evaluated training effectiveness and program outcomes
Senior Sales Representative in AI /GI Franchise
ABBOTT LABORATORIES / ABBVIE BIOPHARMACEUTICALS
04.2002 - 03.2003
- Won 2 All-Star awards finishing in the top 5% of the sales force
Professional Medical Representative AI/GI Franchise
ABBOTT LABORATORIES / ABBVIE BIOPHARMACEUTICALS
08.1999 - 04.2002
Education
Bachelor of Business Administration - Marketing
Queens University - McColl School of Business
Charlotte, NCSkills
- Business Development
- Leadership
- Strategic Planning
- Account Management
- Cross-Functional Teamwork
- Innovative
- Development of Culture
- P&L Accountability
Certification
Certified Medical Representative, CMR
Timeline
Women's Health Brand Marketing Manager II
ABBOTT LABORATORIES / ABBVIE BIOPHARMACEUTICALS
01.2022 - Current
Women's Health-Senior District Manager
ABBOTT LABORATORIES / ABBVIE BIOPHARMACEUTICALS
01.2018 - 12.2021
MS Neurology Specialty Representative
ABBOTT LABORATORIES / ABBVIE BIOPHARMACEUTICALS
02.2016 - 12.2017
Gastroenterology Therapeutic Specialist
ABBOTT LABORATORIES / ABBVIE BIOPHARMACEUTICALS
01.2014 - 02.2016
Senior Territory Manager
ABBOTT LABORATORIES / ABBVIE BIOPHARMACEUTICALS
10.2011 - 10.2013
Senior District Manager / Immunology District Manager
ABBOTT LABORATORIES / ABBVIE BIOPHARMACEUTICALS
06.2008 - 10.2011
Field Sales Operations Rotation
Abbott Park
09.2007 - 08.2008
District Sales Manager
ABBOTT LABORATORIES / ABBVIE BIOPHARMACEUTICALS
05.2004 - 09.2007
Regional Training Specialist
ABBOTT LABORATORIES / ABBVIE BIOPHARMACEUTICALS
03.2003 - 05.2004
Senior Sales Representative in AI /GI Franchise
ABBOTT LABORATORIES / ABBVIE BIOPHARMACEUTICALS
04.2002 - 03.2003
Professional Medical Representative AI/GI Franchise
ABBOTT LABORATORIES / ABBVIE BIOPHARMACEUTICALS
08.1999 - 04.2002
Bachelor of Business Administration - Marketing
Queens University - McColl School of Business
Similar Profiles
Mohamed GoudaMohamed Gouda
Sales Force Effectiveness and BI Manager at AbbVie Biopharmaceuticals GmbHSales Force Effectiveness and BI Manager at AbbVie Biopharmaceuticals GmbH
Aimee BielinskiAimee Bielinski
Associate Scientist II at AbbVie Laboratories – Cardiovascular Safety PharmacologyAssociate Scientist II at AbbVie Laboratories – Cardiovascular Safety Pharmacology
Loreana Bonilla VillegasLoreana Bonilla Villegas
MitraClip Specialist I at Abbott LaboratoriesMitraClip Specialist I at Abbott Laboratories