Heather Gfrerer
Fort Worth
Summary
Communications graduate with experience across operations, people development, and audience-facing roles. Brings a strong foundation in storytelling, data-informed decision making, and brand experience, with a proven ability to support teams, improve processes, and connect with diverse audiences. Thrives in fast-paced, team-oriented environments where creativity, strategy, and real-world execution intersect.
Overview
3
3
years of professional experience
Work History
General Manager in Training
LaLaLand Kind Cafe
Southlake/Fort Worth
02.2025 - Current
- Oversee daily operations to ensure efficiency and quality service.
- Trained and mentored new staff on cafe procedures and customer service standards.
- Managed inventory levels, ordering supplies as needed for seamless operations.
- Resolved conflicts between staff members in a timely manner while maintaining a professional demeanor.
Recruiter
D1 Training
Fort Worth
09.2024 - 06.2025
- Focused on high-volume sales through calls, walk ins, and follow-ups.
- Worked to create urgency, and maintain consistent outreach to potential clients.
- Contributed to marketing efforts by creating content for social media.
Assistant Studio Manager/District Sales Trainer
Orangetheory Fitness
Fort Worth
06.2023 - 09.2024
- Maintained a clean, professional gym studio environment.
- Assisted with marketing efforts, including social media management and events.
- Led training sessions for new hires on sales techniques and product knowledge.
Barista
Dutch Bros
Tyler/Arlington
11.2022 - 09.2023
- Consistently maintained high levels of cleanliness, organization, storage and sanitation of food and beverage products to ensure quality.
- Utilized upselling techniques to promote bakery items and specialty drinks, increasing average order value.
- Managed fast-paced drive-thru operations focused on speed, accuracy, and upbeat energy.
Education
Bachelors of Science - Communication/Marketing
University of Texas At Tyler
Tyler, TX12-2023
Associates of Arts -
Tarrant County College
Fort Worth, TX06.2021
Skills
- CPR/AED certified
- Data interpretation & performance insights
- Project coordination
- Sales techniques
- Interpersonal communication
- Time management
- Employee training & development
- Brand & Content Support
Timeline
General Manager in Training
LaLaLand Kind Cafe
02.2025 - Current
Recruiter
D1 Training
09.2024 - 06.2025
Assistant Studio Manager/District Sales Trainer
Orangetheory Fitness
06.2023 - 09.2024
Barista
Dutch Bros
11.2022 - 09.2023
Bachelors of Science - Communication/Marketing
University of Texas At Tyler
Associates of Arts -
Tarrant County College