JORGE "ZEN" RODRIGUEZ
Eastvale,CA
Summary
Fitness operations executive with 25+ years leading high-revenue gym facilities, personal training departments, and multi-unit operations. Proven ability to increase personal training revenue by 35% and reduce attrition by 15–20% annually. Expert in driving membership growth, optimizing KPIs, and building high-performing teams.
Overview
31
31
years of professional experience
Work History
General Manager
UFC Gym
01.2024
- Increased personal training revenue by 35% within first year
- Led sales and operations, improving membership performance and retention
Owner and CEO
Zen's Anti-Bully and Youth MMA
01.2012 - Current
- Founded and scaled a youth fitness and mentorship program across gyms and schools
- Built partnerships with local facilities to expand reach and community impact
Operations Director and International Announcer
Fighters Source Intl.
01.2007 - 01.2012
- Oversaw operations and logistics for multi-location events and brand growth
General Manager
LA Fitness
01.2001 - 01.2012
- Managed multi-million-dollar facilities and consistently exceeded sales targets
- Developed staff pipelines, promoting employees into leadership roles
Owner and CEO
The Edge Fitness Center
01.1995 - 01.2001
- Built and operated a full-service gym from startup to profitability
Education
Criminal Justice
Miami Dade College
Miami, FL07-1990
Skills
- Membership Growth
- Multi-Unit Operations
- Personal Training Revenue
- KPI Optimization
- Attrition Reduction
- Team Leadership
- Facility Launch
- Customer Retention
- Bilingual English/Spanish
- CPR/AED Certified
Accomplishments
- Reduced attrition by 15–20% annually through retention strategies
- Increased personal training revenue by 35% at UFC Gym
- Hired and developed hundreds of fitness professionals
- Successfully launched and operated multiple fitness facilities
Languages
Spanish
Native or Bilingual
English
Native or Bilingual
Timeline
General Manager
UFC Gym
01.2024
Owner and CEO
Zen's Anti-Bully and Youth MMA
01.2012 - Current
Operations Director and International Announcer
Fighters Source Intl.
01.2007 - 01.2012
General Manager
LA Fitness
01.2001 - 01.2012
Owner and CEO
The Edge Fitness Center
01.1995 - 01.2001
Criminal Justice
Miami Dade College