Ashley Mussori
General Manager
Charlotte,NC
Summary
General Manager, Certified Personal Trainer, and Nutrition Coach with over 10 years of expertise in fitness leadership, sales, account management, and member engagement. Proven track record of exceeding KPIs and driving membership growth through innovative strategies and personalized coaching. Committed to fostering exceptional customer experiences that enhance client retention and satisfaction. Passionate about empowering individuals to achieve health and fitness goals while improving overall organizational performance.
Overview
11
11
years of professional experience
4
4
Certifications
Work History
General Manager
Anytime Fitness
Charlotte, NC
03.2025 - Current
- Led club operations and drove membership sales through effective management.
- Lead daily club operations and membership sales.
- Deliver consultative tours and personalized membership solutions.
- Conduct high-volume outbound calls, texts, and emails to generate appointments and memberships.
- Delivered tailored tours and customized membership solutions to enhance member engagement.
Personal Trainer
Sessions Fitness
03.2025 - Current
- Developed individualized exercise programs to meet clients' specific fitness goals.
- Coached strength, cardio, and mobility sessions while monitoring client progress to enhance performance.
- Designed personalized fitness programs to enhance client performance and meet individual goals.
- Conducted comprehensive assessments to evaluate clients’ physical abilities and track progress.
Practical Examiner
W.I.T.S.
08.2022 - Current
- Administered certification practical exams, ensuring adherence to testing standards and security protocols.
- Conducted thorough examinations of materials and processes to ensure compliance with regulatory standards.
- Developed and implemented quality assurance procedures to enhance operational efficiency.
- Trained and mentored junior examiners on best practices and industry guidelines.
Nutrition & Strength Coach
Grace Performance
01.2019 - Current
- Delivered tailored nutrition coaching and strength programming to enhance client performance.
- Monitored client progress and refined plans to optimize results.
- Developed individualized strength training programs tailored to client goals and performance levels.
- Implemented progressive resistance training techniques to enhance athletic performance and reduce injury risk.
- Conducted comprehensive assessments to evaluate client fitness levels and track progress over time.
Personal Trainer
Jungle Gym
01.2020 - 01.2025
- Mentored junior trainers on best practices in client engagement and program design.
- Led group fitness classes, fostering a motivating environment for participants of all levels.
- Designed workshops focusing on strength training, flexibility, and injury prevention strategies.
- Collaborated with health professionals to create integrated wellness plans for clients.
Customer Service Representative
Muscle & Strength
09.2021 - 07.2023
- Delivered customer support and product recommendations while upselling via phone and email to enhance customer satisfaction and drive sales.
- Achieved high service and sales levels to enhance customer satisfaction.
- Delivered exceptional customer service through effective communication and problem-solving skills.
- Managed customer inquiries via phone, email, and live chat platforms efficiently and professionally.
- Resolved product-related issues by collaborating with various departments to enhance customer satisfaction.
Personal Trainer
Sozo Fitness
01.2019 - 01.2020
- Developed customized fitness programs tailored to individual client needs and goals.
- Conducted one-on-one training sessions, ensuring proper technique and safety protocols.
- Implemented nutritional guidance, enhancing clients' overall health and performance outcomes.
- Monitored client progress through regular assessments and adjustments to training plans.
Personal Trainer
JCC of Columbia
01.2016 - 01.2019
- Educated clients on proper exercise techniques, reducing risk of injury during workouts.
- Motivated clients to stay on track with fitness goals with positive and friendly approach.
- Trained clients during strength training, cardio vascular exercise, and stretching.
- Assisted clients with personal fitness goals through realistic objectives.
Education
B.S. - Public Health
University of South Carolina Beaufort
Associate of Applied Science - Business & Personal Training
Greenville Technical College
Skills
- Sales
- Customer Success
- CRM
- Membership Growth
- Team Leadership
- Personal Training
- Nutrition Coaching
- Relationship Building
- KPI Management
- Communication
Certification
ACSM Certified Personal Trainer
Timeline
General Manager
Anytime Fitness
03.2025 - Current
Personal Trainer
Sessions Fitness
03.2025 - Current
Practical Examiner
W.I.T.S.
08.2022 - Current
Customer Service Representative
Muscle & Strength
09.2021 - 07.2023
Personal Trainer
Jungle Gym
01.2020 - 01.2025
Nutrition & Strength Coach
Grace Performance
01.2019 - Current
Personal Trainer
Sozo Fitness
01.2019 - 01.2020
Personal Trainer
JCC of Columbia
01.2016 - 01.2019
Associate of Applied Science - Business & Personal Training
Greenville Technical College
B.S. - Public Health
University of South Carolina Beaufort