Summary
Overview
Work History
Education
Skills
Timeline
Generic

Aurea Windsor

League City

Summary

Dynamic General Manager with a strong background in driving revenue growth and client retention. Skilled in implementing operational systems that enhance membership conversion rates and optimize studio performance, contributing to overall business success.

Overview

9
9
years of professional experience

Work History

General Manager

StretchLab
League City
06.2025 - Current

General Manager |StretchLab (Multi-Unit): Oversaw daily operations for two high-volume StretchLab studios, driving revenue growth, client retention, and team performance. Led the hiring, onboarding, and development of the front desk and Flexologist teams, while ensuring consistent brand standards across both locations.

  • Managed sales strategy
  • membership growth scheduling
  • KPI reporting
  • Implemented operational systems that improved intro-to-membership conversion rates
  • Increased active member retention
  • optimized studio utilization.
  • Served as the primary liaison between ownership, area leadership, and studio teams to ensure alignment with company goals and performance expectations.

Sales Lead

Primary Arms
Pearland
05.2023 - 02.2025
  • Managed legal paperwork with a focus on accuracy and efficiency.
  • Delivered high-quality results in fast-paced environments while maintaining strong accountability.
  • Collaborated effectively with team members and excelled independently on projects.
  • Adapted quickly to new systems and processes, demonstrating rapid learning capabilities.
  • Provided exceptional customer service by promptly resolving issues to enhance client satisfaction.

Goldfish Swim School

Deck Lead
Webster
03.2022 - 02.2023
  • Delivered daily swim instruction to students of various ages and skill levels.
  • Ensured class safety by maintaining control and keeping children within arm's reach.
  • Designed lesson plans tailored to different age groups and swimming abilities.
  • Monitored individual strengths and weaknesses to track student progress effectively.
  • Prioritized and organized tasks to efficiently accomplish service goals.

General Manager

The Arms Room Indoor Range & Firearms Retail Store
League City
11.2016 - 03.2020
  • Enforced laws and regulations during ATF audits, ensuring compliance and accountability.
  • Managed budget implementations, employee performance reviews, training schedules, and contract negotiations.
  • Cultivated relationships with customers and suppliers through strategic account development.
  • Coached personnel on management principles, industry practices, and technology systems to enhance efficiency.
  • Elevated operational productivity by overseeing budgets, accounts, and costs effectively.
  • Formulated business strategies and developed systems to improve operational quality and team efficiency.
  • Designed an innovative employee recognition program that increased productivity and morale.

Education

Some College (No Degree) - Business Management

Texas A&M University
College Station, TX

Skills

  • Operational management
  • Sales strategy
  • Performance optimization
  • KPI reporting
  • Membership growth
  • Customer relationship management
  • Microsoft Office proficiency
  • Effective communication
  • Problem-solving skills
  • Decision-making ability
  • Training development
  • Safety instruction
  • Group and individual training
  • Adaptability and reliability
  • Feedback provision
  • Professional networking
  • Curriculum execution
  • Customer service excellence
  • Verbal and written communication skills
  • Team budget management

Timeline

General Manager

StretchLab
06.2025 - Current

Sales Lead

Primary Arms
05.2023 - 02.2025

Goldfish Swim School

Deck Lead
03.2022 - 02.2023

General Manager

The Arms Room Indoor Range & Firearms Retail Store
11.2016 - 03.2020

Some College (No Degree) - Business Management

Texas A&M University
Aurea Windsor