Heather Hodges
Dallas,Texas
Summary
Experienced marketing and event professional with a passion for brand representation and customer engagement. Skilled in creating memorable experiences, driving brand awareness, and building lasting industry relationships. Seeking a role where I can combine my sales mindset, creativity, and hands-on experience to elevate brand presence and performance.
Overview
14
14
years of professional experience
1
1
Certification
Work History
Inside Sales
Southern Glazers Wine & Spirits
Addison, TX
04.2025 - Current
- Manage and expand a $3.5M book of business, driving retention and growth through strategic client relationships and targeted solutions.
- Introduce cutting-edge products that expand market share and strengthen competitive positioning.
- Achieve and exceed performance goals, contributing to overall team and company success.
Marketing & Event Manager
03.2012 - Current
- Develop influencer and affiliate relationships (Top influencer quadrupled business within a week of the partnership)
- Confer with company officials to develop marketing methods and procedures to increase sales, expand markets, and promote business.
- Continue to identify new ways to drive revenue through sales, catering, and events
- Develop department team building and contests for clients.
- Coordinate sales promotion activities, such as preparing merchandise displays and advertising copy.
- Increased client’s employee retention by 70%
- Cut overall client marketing costs by 19%
- Increased overall client revenue by 30%
Bartender
COSM
The Colony, TX
07.2024 - 04.2025
Sales Manager
State Farm
Dallas, TX
11.2022 - 04.2025
- Monitored sales staff performance to ensure that goals were met and exceeded.
- Conferred with company officials to develop marketing methods and procedures to increase sales, expand markets, and promote business.
- Prepared sales reports for management and budget departments.
- Analyzed details of sales territories to assess their growth potential and to set quotas.
- Increased sales by 22%
Weddings & Events Sales Manager
Premier Transportation
Dallas, TX
11.2021 - 11.2022
- Oversaw national transportation logistics as the National account manager for Topgolf, ensuring seamless coordination for large-scale events and expos.
- Directed domestic and international corporate travel operations, delivering efficient and cost-effective solutions.
- Led comprehensive project management initiatives, aligning resources and timelines to achieve client objectives.
- Drove a 20% increase in revenue through strategic client relationship management and process optimization.
GM & Former Sales & Events Mgr
Chicks & Butts Memphis BBQ & Catcher’s Fish House
Las Vegas, NV
01.2019 - 11.2021
- Monitored staff performance to ensure that goals were met and exceeded.
- Conferred with company officials to develop marketing methods and procedures to increase sales, expand markets, and promote business.
- Continued to identify new ways to drive revenue through sales, catering, and events
- Department team building and contests
- Increased employee retention by 70%
- Cut food costs by 17%
- Cut marketing costs by 19%
- Increased revenue by 80%
Insurance Agent
Farmers Insurance
Dallas, TX
11.2015 - 07.2017
- Licensed P & C & Life & health insurance agent.
Education
Associate of Arts -
CCCCD
Plano, TXSkills
- Agile-Certified Scrum Master
- Knowledge of Multiple CRM’s including Salesforce
- Negotiation
- Extensive Marketing
- Event Planning & Management
- Fundraising & volunteer work
- Networking
- Logistics
Certification
- P & C License Texas & Louisiana
- Life & Health License Texas & Louisiana
- Agile-Certified Scrum Master
- National Food Safety Managers Certification
- WSET Level I-Sake
Restaurant & Bar Experience
Various bartending, serving, sales & marketing, & management jobs starting in 1995. List available upon request
Timeline
Inside Sales
Southern Glazers Wine & Spirits
04.2025 - Current
Bartender
COSM
07.2024 - 04.2025
Sales Manager
State Farm
11.2022 - 04.2025
Weddings & Events Sales Manager
Premier Transportation
11.2021 - 11.2022
GM & Former Sales & Events Mgr
Chicks & Butts Memphis BBQ & Catcher’s Fish House
01.2019 - 11.2021
Insurance Agent
Farmers Insurance
11.2015 - 07.2017
Marketing & Event Manager
03.2012 - Current
Associate of Arts -
CCCCD