Heather House
Arlington,TN
Summary
I am a hard-working, dedicated product manager seeking a position on the Foot & Ankle marketing team. I am results driven, thrive in a fast-paced environment and skilled at identifying opportunities to maximize revenue.
Overview
6
6
years of professional experience
Work History
Product Manager, Biologics
Stryker
Memphis, Tennessee
06.2021 - Current
- Drive strategy and execution of the Allograft portfolio including: Bio4, DBMs and traditional allografts.
- Executed the launch of AlloFiber DBF.
- Work closely with Trauma and F&A sales teams to educate them on our portfolio and provide procedural solutions for our customers.
- Work with surgeons to understand how they value products in our portfolio and identify new opportunities to drive business strategy.
- Partner with key opinion leaders to create clinical evidence and case studies for focus products.
Associate Product Manager, Biologics
Stryker
Memphis, TN
07.2020 - 05.2021
- Drove the strategy and execution of core biologics line which included: GraftJacket NOW™, OsteoSet™, Ignite™ and Allopure™.
- Drove sales force engagement and coordinated team communication, bi-weekly newsletter and social media posts.
- Partnered with R&D and Upstream to enhance products based on customer feedback.
Marketing Analyst, Biologics
Wright Medical
Memphis, United States
02.2017 - 07.2020
- Drove cross functional alignment and worked with Terso Solutions to create and launch the Bio Box Program. A temperature monitored, RFID enabled mobile case that allows reps to carry bio into the operating room.
- Helped launch AUGMENT® injectable in 2018 and participated on the BIOSKIN® speed to market team in 2019.
- Optimized our biologic distribution to meet the needs of our surgeon customers and sales reps by streamlining the AUGMENT® ordering process by implementing a return and rep transport program.
- Created an App specific to Biologics to better engage with our sales reps.
Marketing Coordinator, Biologics
Wright Medical
Memphis, TN
02.2016 - 03.2017
- Managed the marketing budget for Biologics and help ensure we are effectively leveraging our resources and running analysis on our key program spend like our product evaluation programs and medical education events.
- Tracked key performance metrics for AUGMENT Bone Graft that our executive team used to communicate to our shareholders on quarterly earning calls.
- Identified key targets for the field and worked closely with the Biologic Field Managers to gain access to key accounts.
Education
Bachelor of Science - Business Administration, Marketing
The University of Tennessee - Knoxville
Knoxville, TN05.2004
Accomplishments
2019 Global Award Winner for Enable Change
Timeline
Product Manager, Biologics
Stryker
06.2021 - Current
Associate Product Manager, Biologics
Stryker
07.2020 - 05.2021
Marketing Analyst, Biologics
Wright Medical
02.2017 - 07.2020
Marketing Coordinator, Biologics
Wright Medical
02.2016 - 03.2017
Bachelor of Science - Business Administration, Marketing
The University of Tennessee - Knoxville
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