Job Search Status
Open to workDesired start date: Flexible
Open To Work
Verified
This profile is verified using an email address.
Hi, I’m
Heather Lutze
Parker,United States
Work Preference
Summary
Dynamic former CEO of a multi-million-dollar digital marketing agency with over 20 years of experience, dedicated to empowering marketing teams and entrepreneurs through innovative Digital Marketing Science tools. Committed to equipping organizations with cutting-edge strategies in digital marketing and AI, ensuring success in an ever-evolving landscape. As an adjunct professor at universities nationwide, the focus is on educating and inspiring marketing professionals through engaging workshops and tailored presentations that spark innovation and drive results. Additionally, as the founder of Crazy Good Life, a nonprofit devoted to mental health empowerment, there is a strong commitment to creating a positive impact while sharing valuable resources with those facing life's challenges.
Overview
19
years of professional experience
1
Certification
Work History
Ziplines EducationUnited States
Adjunct Professor Digital Marketing Science
12.2024 - Current
Job overview
- I have successfully guided students in mastering digital marketing fundamentals and emerging technologies.
- Collaborated with universities to create a dynamic learning environment that promotes innovation.
- Designed interactive lessons that improved student engagement and comprehension of digital marketing strategies.
- Mentored students in practical applications of digital marketing, leading to increased course satisfaction rates.
- Conducted market research to identify trends that influence leadership practices across industries.
- Leveraged digital tools to enhance participant engagement and streamline program delivery.
- Boosted student performance by providing individualized support and targeted feedback.
Findability UniversityDenver, CO
Fractional Digital Marketing Executive
01.2018 - Current
Job overview
- Successful business owners and leaders know the value of a crackerjack marketing team empowered with the cutting edge knowledge of what truly works in the digital world. Marketing teams LOVE owners and executives who give them that power - the ability to dominate their industry online and attract global attention for a visionary brand.
Vistage InternationalDenver, CO
SEO & AI Digital Marketing Instructor
12.2008 - Current
Job overview
- Speaking for Vistage over 10 years and 500+ programs, I am able to adjust my programs and insights tailored to the executive community. My two popular programs are Findability Formula: The Easy, Non-Technical Approach to Search Engine Marketing and Marketing Espionage: How to Spy on Yourself, Your Prospects and Your Competitors to Dominate online. Both of these programs are based on my books of the same name.
- Vistage International is one of the leaders in supporting CEOs to grow their employees and run their businesses with support and education.
Robbins Research InternationalFiji, London, Melbourne, Las Vegas, Fiji
Tony Robbins Business Mastery - Digital Marketing Instructor/ Keynote
01.2011 - 06.2014
Job overview
- Tony Robbins found me online and asked me to work with his company and his teams for greater Findability. I traveled to six international destinations (Fiji, London, Melbourne, Las Vegas) to educate business owners and their teams plus heavy implementation support.
YahooUnited States
Yahoo! Search Marketing Master Trainer
01.2007 - 12.2011
Job overview
- Recruited in my 20's, this was a once-in-a-lifetime opportunity to work for Yahoo! I traveled around the country training million-dollar spend advertisers on Yahoo! Search Properties. When they learned more, they spent more on advertising with Yahoo paid search. This gave me access to the smartest digital marketing minds in the industry. This built my love for professional training and speaking.
Education
Rocky Mountain College of Art + Design (RMCAD)
Bachelor of Science from Graphic Arts, Graphic Arts
01-2002
Colorado State UniversityFort Collins
Bachelor of Applied Arts And Science from English, Literature and Religious Philosophy
01-1992
Skills
- Coaching
- Mentoring
- Education
- Online teaching
- Curriculum creation
- Innovative teaching
- Classroom management
- Workshop facilitation
- Classroom presentations
- Student mentoring
- Subject matter expertise
- Student engagement
- Multimedia integration
- Online class discussion
Accomplishments
- Collaborated with team of 30 in the development of Digital Marketing Science Cirriculum
- Author of “Findability Formula ” published in Wiley and Sons
- Author of "Thumbonomics: The Essential Business Roadmap to Social and Mobile Marketing"
- Author of "Marketing Espionage"
Certification
- Vistage Top Performer Award 2020
- CSP - Certified Speaking Professional - Earned Designation by National Speakers Association
- Vistage Top Performer Award 2022
- Vistage Top Performer 2023
Honors-Awards
Top 40 Digital Strategist's for 2013 by Online Marketing Institute
Publications
- Findability Formula: The Easy, Non-Technical Approach to Search Engine Marketing
- Marketing Espionage: How to SPY on Yourself, Your Competitors and Your Prospects to Dominate Online
- Thumbonomics: The Essential Business Roadmap to Social Media & Mobile Marketing
Timeline
Adjunct Professor Digital Marketing Science
Ziplines Education
12.2024 - Current
Fractional Digital Marketing Executive
Findability University
01.2018 - Current
Tony Robbins Business Mastery - Digital Marketing Instructor/ Keynote
Robbins Research International
01.2011 - 06.2014
SEO & AI Digital Marketing Instructor
Vistage International
12.2008 - Current
Yahoo! Search Marketing Master Trainer
Yahoo
01.2007 - 12.2011
Rocky Mountain College of Art + Design (RMCAD)
Bachelor of Science from Graphic Arts, Graphic Arts
Colorado State University
Bachelor of Applied Arts And Science from English, Literature and Religious Philosophy