- I enjoy helping others and giving back to the community
- I consider myself a life long learner; I'm passionate about personal development and self-improvement
- I participate in a variety of outdoor recreational activities Including camping, fishing, hunting, boating, kayaking, snowboarding
- Tying flies
- Avid Reader
- Gardening
- Listening to music
- Creating content on Canva
- Sourdough Bread Making
Heather Marshall
Orem,United States
Summary
Accomplished healthcare executive known for driving quality improvement and operational excellence. Expertise in team management and staff development, consistently promoting a culture of engagement and professional growth to enhance care delivery and organizational effectiveness.
Overview
2027
2027
years of professional experience
Work History
Senior Executive Director
A Plus Healthcare at Home
10.2025 - 05.2026
- Implemented targeted strategies to enhance patient care quality while optimizing operational efficiency.
- Orchestrated teamwork across various departments to refine healthcare delivery methods and boost patient satisfaction.
- Managed financial planning and resource distribution to improve service delivery and client satisfaction.
- Led compliance initiatives to uphold regulatory standards, fostering a culture of excellence in industry practices.
- Conducted performance analysis of staff through established metrics to identify enhancement opportunities and improve overall effectiveness.
- Spearheaded design and implementation of training initiatives to enhance employee growth and competency.
- Implemented strategic marketing campaigns aimed at enhancing brand visibility and driving sales growth.
- Designed comprehensive performance incentive structures and training initiatives to promote a thriving culture of engagement and professional advancement within the workforce.
- Facilitated organizational change by outlining vision, strategic goals, and expectations to enhance employee alignment and engagement.
- Assessed operational workflows and systems to identify areas for improvement, fostering increased efficiency across operations.
- Fostered strong relationships with key clients through exceptional service delivery and proactive issue resolution.
- Revamped internal processes and implemented advanced project management strategies to enhance overall company efficiency.
- Promoted interdepartmental cooperation to ensure alignment with organizational goals and optimize efficiency.
- Cultivated a collaborative and inclusive work culture to enhance employee morale and minimize turnover.
In Touch Transitional Care Director
A Plus Healthcare at Home
- Directed care operations, ensuring compliance with healthcare regulations and standards.
- Developed and implemented patient care programs to enhance service delivery and quality of care.
- Led interdisciplinary teams in delivering personalized care plans for diverse patient populations.
- Managed budgeting and resource allocation to optimize operational efficiency within home healthcare services.
- Conducted staff training and development initiatives to improve caregiver skills and performance outcomes.
- Established strong relationships with patients and families, promoting satisfaction and trust in services provided.
- Collaborated with external agencies to ensure continuity of care and comprehensive support for patients.
- Partnered with community organizations to enhance public relations and promote awareness of services offered by the agency.
- Analyzed patient feedback to drive improvements in care practices and service offerings.
- Partnered with community organizations to enhance public relations and promote awareness of services offered by the facility.
- Developed strong interdisciplinary team collaboration with a focus on continuous improvement in care delivery.
- Served as a key liaison between the nursing department and other disciplines within the organization, ensuring seamless integration of services.
- Evaluated emerging trends in healthcare delivery models, incorporating best practices into organizational policies as appropriate.
- Mentored nursing staff, fostering professional growth and enhanced clinical skills.
- Reduced hospital readmissions through proactive discharge planning and coordination of post-acute care services.
- Promoted a positive work environment through effective leadership and support for staff development opportunities.
- Directed staff development by planning and conducting in-service classes, leadership training and orientation programs.
- Completed assessments and re-assessments of patients to determine current and ongoing needs.
- Collaborated with executive leaders to develop strategic plans aligned with organizational objectives.
- Conducted admissions assessments to determine patient conditions and risk levels.
- Supervised and coached team members on proper procedures and care standards.
- Established and maintained effective communication with staff, physicians and community organizations to promote high quality patient care.
- Liaised with other healthcare professionals to develop comprehensive patient care plans and provide highest quality of care.
- Implemented successful healthcare program through professionalism, quality of care, medical teaching and patient satisfaction.
- Discussed medical histories with patients in effort to provide most effective medical advice.
Director of Business Development
A Plus Healthcare at Home
- Developed partnerships to expand service offerings and enhance market presence.
- Led initiatives to increase revenue through targeted business development strategies and client engagement.
- Evaluated market trends to uncover growth opportunities and enhance strategic decision-making.
- Coordinated efforts with cross-functional teams to optimize service delivery processes and boost client satisfaction.
- Facilitated knowledge transfer to junior staff on best practices for managing client relationships and optimizing sales strategies.
- Analyzed competitors to identify market trends and optimize value propositions tailored for potential client engagement.
- Designed and implemented customized solutions to meet specific client needs, fostering long-term business relationships.
- Developed and implemented relationship-building strategies through networking events to strengthen agency's market position.
- Facilitated cross-functional collaboration among sales, marketing, and operations teams to drive effective execution of business development initiatives.
- Coached team members to refine their skills, resulting in heightened productivity and successful internal promotions.
- Cultivated strategic partnerships by identifying and engaging potential industry collaborators.
- Fostered strong connections with clients and industry partners, facilitating collaboration and driving growth initiatives.
- Facilitated direct communication with customers and partners to strengthen business networks and promote partnership opportunities.
- Executed branding and acquisition initiatives through engaging product demonstrations to elevate market awareness and revenue growth.
- Facilitated one-on-one meetings with sales team members to identify obstacles and provide strategic solutions.
- Developed and maintained partnerships with customers and community to enhance long-term business success.
- Engaged with sales, marketing, and management teams to identify challenges and implement strategic solutions.
- Engaged with senior leadership to implement strategies that enhance team performance and achieve objectives.
- Directed account strategies to maintain existing partnerships and enhance business growth.
- Established and optimized systems and procedures to drive sales growth.
- Planned and coordinated promotional events while building relationships within the community to enhance sales volume.
- Executed comprehensive recruitment strategies, conducted interviews, and onboarded new employees to foster a culture of positive feedback and engagement.
- Evaluated data trends and compiled findings to formulate approaches for optimizing sales effectiveness and performance metrics.
Marketing Liaison
A Plus Healthcare at Home
- Created marketing materials to strengthen communication between healthcare providers and clients.
- Developed and executed outreach initiatives aimed at promoting healthcare services within the community.
- Facilitated event organization to promote healthcare initiatives and enhance client engagement.
- Facilitated collaboration among cross-functional teams to enhance alignment on marketing strategies and messaging.
- Maintained customer relationship management system to optimize tracking of customer interactions and improve service delivery.
- Orchestrated successful marketing events aimed at increasing customer interaction and cultivating valuable leads.
- Designed visually compelling marketing materials that engaged target audience effectively.
- Developed and maintained strong connections with community stakeholders, facilitating expanded collaboration opportunities for the organization.
- Executed comprehensive rebranding strategies to ensure cohesive messaging throughout promotional materials.
- Orchestrated planning and execution of internal and external marketing events.
- Crafted informative brochures and flyers aimed at effectively promoting products and services to target audiences.
- Crafted and deployed marketing plans for various events, focusing on maximizing brand awareness and engagement.
- Streamlined communication and collaboration among staff to enhance the coordination of documents and the distribution of creative assets.
- Formulated comprehensive content strategy to enhance engagement with target audiences.
- Cultivated and strengthened company's brand perception to foster trust and loyalty among target audiences.
- Designed visually appealing marketing materials that effectively conveyed information to patients, families, and community partners.
- Directed team of marketing professionals, fostering skill development through mentoring and coaching.
Utah County Hospice and Palliative Care Chairman
Homecare & Hospice Association of Utah
- Implemented strategic plans to improve care delivery, focusing on quality and efficiency in homecare and hospice settings.
- Coordinated with stakeholders to establish policies that optimize operational processes and elevate patient care standards.
- Directed budget planning initiatives to ensure financial sustainability of association programs and services.
- Coordinated logistics and content for annual conferences aimed at strengthening leadership skills in management and regulatory compliance.
- Facilitated collaboration with community partners to drive legislative advocacy for homecare and hospice sectors.
- Encouraged collaboration among board members, fostering a shared vision and ensuring strategic alignment within the association.
- Implemented sustainable business practices and organized community outreach initiatives to strengthen corporate social responsibility commitment.
- Facilitated board meetings, disseminating critical information and addressing inquiries.
- Reviewed and interpreted organizational performance data to support ongoing improvement initiatives throughout county and state jurisdictions.
- Fostered a culture of continuous improvement by facilitating open communication channels among agencies across all industry levels.
- Led strategic initiatives to enhance care delivery across homecare and hospice services.
- Collaborated with industry leaders to develop policies improving operational efficiency and patient outcomes.
Education
High School Diploma -
Orem High School
Orem, UTSkills
- Healthcare administration
- Evidence Based Leadership
- Staff development
- Team management
- Program management
- Operational management
- Quality Improvement
- Clinical supervision
- Interdisciplinary collaboration
- Process improvements
- Teamwork and collaboration
- Attention to detail
- Problem-solving abilities
- Customer service
Accomplishments
- Represented statewide healthcare interests at advocacy forums in Washington, D.C. for two consecutive years, working alongside legislators and healthcare leaders to promote policies benefiting seniors, hospice patients, and underserved populations.
- Served on a state coalition board dedicated to advancing community-based healthcare initiatives, senior support services, and equitable access to care.
- Advocated for responsible healthcare policy and funding initiatives impacting aging adults, home health, and hospice services.
- Demonstrated leadership in building partnerships that strengthened community engagement and improved support systems for senior populations.
Interests
Timeline
Senior Executive Director
A Plus Healthcare at Home
10.2025 - 05.2026
In Touch Transitional Care Director
A Plus Healthcare at Home
Director of Business Development
A Plus Healthcare at Home
Marketing Liaison
A Plus Healthcare at Home
Utah County Hospice and Palliative Care Chairman
Homecare & Hospice Association of Utah
High School Diploma -
Orem High School