Heather Maston
Fletcher,NC
Summary
Results-focused student services professional with robust background in student affairs and academic support. Demonstrated ability to foster team collaboration and drive student success through effective communication, strategic planning, and program development. Adaptable and reliable, skilled in conflict resolution, student counseling, and program implementation. Strong advocate for student well-being and development, ensuring supportive and inclusive educational environment.
Overview
14
14
years of professional experience
Work History
Director of Student Services
South College
Asheville, NC
03.2024 - Current
- Hire, train, supervise, and coach Student Success Advisors (SSAs)/Mentors, providing regular feedback and continuous training on advising practices, academic programs, and institutional policies.
- Lead campus retention initiatives, including chairing the Retention Committee and managing the At-Risk Student Monitoring process with timely documentation and outreach.
- Oversee accurate student registration processes, academic progress tracking, and quarterly degree plan reviews aligned with institutional and cohort goals.
- Coordinate new student Welcome Sessions (on-campus and virtual) and ensure all new and reentry students complete the required online Orientation course.
- Foster effective collaboration with departments such as Financial Aid, Admissions, Library, and Bookstore to support student success.
- Ensure SSAs provide proactive, consistent advising through regular check-ins and data-informed outreach.
- Track student academic progress and guide interventions to support goal achievement and retention.
- Serve as the primary contact for complex or escalated student concerns, referring to appropriate resources as needed.
- Assist with notifying students of satisfactory academic progress (SAP) appeals and ensure accurate documentation and policy adherence.
- Collect, analyze, and report on Student Services data (weekly, quarterly, annually) to assess effectiveness and guide improvements.
- Recommend and implement strategies for improving advising, retention, and overall student support based on data and institutional priorities.
- Contribute to institutional accreditation processes and strategic planning efforts.
- Maintain up-to-date knowledge of institutional programs, curricula, and student policies to inform decision-making and staff development.
- Oversee student support services including disability accommodations, Title IX compliance, student conduct, and community resource referrals.
Admissions Officer
South College
Asheville, NC
08.2023 - Current
- Demonstrate a consistent pattern of arriving to work at your regularly scheduled times, including flexibility around orientations, staff meetings, and other college functions.
- Utilize appropriate time management skills.
- Demonstrate flexibility in scheduling to meet the needs of candidates and students around appointment scheduling and interviewing.
- Acceptance of required work schedule, including but not limited to, “late days” covering the admissions department after the general work hours and working rotating Saturdays.
- Demonstrate and adhere to the South College Commitment to Behavior “Community, Connection, Commitment” declaration.
- Welcome students by actively participating in all steps of the enrollment process (required paperwork, qualifications, campus tours, financial aid, and obtaining class schedules)
- Provide adequate and accurate information relative to the college and its programs.
Associate Director of Athletics
Montreat College
Montreat, NC
05.2020 - 05.2023
- Provided leadership within Montreat College Athletic Department that affirmed College mission statement as well as athletic department mission.
- Oversaw athletic programs in accordance with National Association of Intercollegiate Athletics (NAIA), Appalachian Athletic Conference (AAC), and within the mission of Montreat College.
- Provided leadership to ensure high standards of integrity were met in all aspects of athletic department.
- Ensured that athletic department was highly competitive and diverse in administrative, coaching, and support staff through assistance with hiring and supervising.
- Led strategic initiatives to enhance academic programs and student retention.
- Maintained environment where student athletes' well-being is top priority, including but not limited to health, mental health, academic eligibility, progress toward graduation, and integration of student athletes into community.
- Oversaw departmental budgeting and recruiting goals for multiple athletic teams.
- Organized and coordinated athletic department events for 400+ athletes such as Cavalier Care Day, Cavalier Court of Excellence, and Hall of Fame inductions.
- Represented the athletic department on several institutional committees including Retention Steering Committee, Emergency Preparedness Committee, and Safety Net (for at risk students).
- Implemented scheduling matrices for multiple facilities and usage between multiple teams as well as secured outside facility usage.
- Compiled documentation for Return on Athletics (ROA), Equity in Athletics Disclosure Act (EADA), and Diversity, Equity, and Inclusion (DEI) reports for the NAIA.
Head Softball Coach
Montreat College
Montreat, NC
08.2012 - 05.2023
- Encouraged and upheld NAIA Champions of Character Core Values.
- Increased roster size from 12 in 2012 to currently more than 40 student athletes.
- Developed and supervised all aspects of collegiate softball program including ensuring academic progress with student-athletes, progress toward graduation, and maintaining eligibility.
- Awarded and tracked student athlete financial aid through scholarships, work study opportunities, and internships.
- Created and implemented policies for checking academic eligibility before and during a student-athlete’s time on team.
- Scheduled practices, games (conference and non-conference) and special events.
- Directed special events such as pre-season tryouts, training camps and workshops.
- Recruited student-athletes of high academic and athletic caliber to elevate team performance.
- Served on several institutional committees within Montreat College.
- Served as AAC conference chairperson for 4 years.
Education
Master of Science - Higher Education Administration
South College
Knoxville, TN04-2028
Education Specialist - Sport And Athletic Management
National University
La Jolla, CA10-2023
Master of Arts - Educational Leadership And Management
University of The Cumberlands
Williamsburg, KYBachelor of Arts - Education
University of The Cumberlands
Williamsburg, KYSkills
- Collaborative Problem-solving
- Enrollment management
- Student advocacy
- Academic advising
- Special education
- Student retention
- Career counseling
- Teamwork and collaboration
- Adaptability and flexibility
- Student engagement
Timeline
Director of Student Services
South College
03.2024 - Current
Admissions Officer
South College
08.2023 - Current
Associate Director of Athletics
Montreat College
05.2020 - 05.2023
Head Softball Coach
Montreat College
08.2012 - 05.2023
Master of Science - Higher Education Administration
South College
Education Specialist - Sport And Athletic Management
National University
Master of Arts - Educational Leadership And Management
University of The Cumberlands
Bachelor of Arts - Education
University of The Cumberlands