HEATHER ROBERSON
Portland,USA
Summary
Accomplished Sales and Customer Experience Manager with 30+ years of experience, specializing in curating specific products and experiences for individual customer needs. Proven track record of exceeding sales targets by over 120% quarterly and increasing market share by 300%. Expertise in team leadership, client relationship management, and strategic territory expansion. Skilled in utilizing CRM software and social media for lead generation and customer engagement, driving significant growth and customer satisfaction. I've worked remotely since January of 2020 (with 75% travel) and have a fully equipped home office.
Accomplished Sales Manager offering 30 years of experience developing and maximizing sales. Diligent in building and retaining accounts by providing support and attentive service. Expertise in marketing strategies, product promotion and merchandising to achieve market penetration. Successful record of expanding network connections through persuasive brand imaging.
Overview
14
14
years of professional experience
Work History
Senior Territory Sales Manager
Grown Rogue Unlimited, LLC
Medford, USA
10.2021 - Current
- Managing Portland Metro and North Coast
- Consistently exceeded sales targets each quarter by 120% or more, resulting in recognition as top-performing sales representative
- Developed and maintained strong relationships with key clients, resulting in an increase in repeat business
- Provided exceptional customer service by promptly addressing inquiries and resolving issues, resulting in a significant improvement in customer satisfaction ratings
- Utilized CRM software to track leads, manage pipeline, and generate accurate sales forecasts on a regular basis
- Identified market trends and competitor activities through market research, enabling strategic positioning of products for maximum impact
- Participated actively in industry conferences and trade shows to expand network and generate new business opportunities
- Built strong rapport with clients through regular communication channels including phone calls, emails, meetings etc
- Increased market share by 300% through effective territory management and expansion strategies
- Consistently achieved monthly sales quotas by effectively managing leads, conducting product demonstrations, and closing deals
Market Manager- Oregon
SLANG WORLDWIDE
Portland, USA
01.2020 - 10.2021
- Sales Manager for Oregon team consisting of Five Account Executives.
- Duties include business development and retention of retail customers, training of sales team, account and territory management and tracking, marketing material inventory management, forecasting of product inventory needed and team sales quotas, B2B sales, creating reports and SOPs, field visits with sales team.
- This position has enabled me to establish relationships with retailers statewide.
- Products owned by Slang Worldwide include Lunchbox Alchemy and O.pen Vape.
- I resigned from this position as the company was pointing towards exiting Sales in the state of Oregon, which happened three months later.
Sales Territory Manager
TSL DISTRIBUTION LLC
USA
06.2018 - 01.2020
- Originally managed the Eugene Territory, then transferred to Salem and vicinity.
- Duties included maintenance of over 70 accounts, sales of products from over 20 farms and 25 ancillary vendors.
- Extensive product knowledge required including flower genetics, including all forms of horticulture and plant processing.
- Use of Leaflink for order processing and sales reports.
- Social Media Management, Trade Show and Event networking.
- Assistance in training of new hires via SOPs and ridealongs.
- Travel 80%.
REGIONAL SALES MANAGER
NEW AMERICAN FUNDING WHOLESALE
Tustin, USA
01.2012 - 12.2015
- Managed 15 Account Executives in 5 states.
- Duties included developing and maintaining broker relationships to facilitate Fannie Mae, Freddie Mac, FHA loans.
- Use of Social Networking including LinkedIn, Facebook and Twitter to obtain clients and Account Executives and market to them.
- Performed necessary mediation between inside staff and AES, facilitated Business Plans, organized and Led a team of 11 sales representatives in achieving and exceeding regional sales targets.
- Developed and implemented strategic sales plans to penetrate new markets, resulting in a 40% increase in market share.
- Built and maintained strong relationships with key clients.
- Analyzed market trends and competitor activities to identify opportunities for business growth and develop effective sales strategies.
- Trained and mentored sales team members on product knowledge, selling techniques, and negotiation skills, leading to an improvement in overall team performance.
- Collaborated with marketing department to create targeted promotional campaigns that increased brand visibility.
- Conducted regular performance evaluations of sales team members, providing constructive feedback and implementing training programs to address skill gaps.
- Managed regional budget effectively, optimizing resources allocation.
- Identified emerging market trends through data analysis and developed innovative strategies to capitalize on these opportunities.
- Coordinated cross-functional teams including marketing, operations, finance, and customer service departments to ensure seamless execution of projects.
- Represented the company at industry conferences, trade shows, and networking events to expand professional network and generate new business leads.
Education
Bachelor Of Science - Business Administration
George Washington University
Washington, District of Columbia, USASkills
- Customer relationship management
- Organizational skills
- Executive administrative support
- Sales team management
- Research & Development
- Administrative experience
- Sales coaching
- Forecasting
- Territory management
- Hospitality
- Customer support
- Sales presentations
- CRM
- Account Management
- Market share target achievement
- Email marketing
- Prospecting
- Product Development
- Social Media Management
- Market Research
- Microsoft Office Suite
- B2B Sales
- Marketing
- Sales incentive & commission planning
- Cross-selling target achievement
- Salesforce
- Guest relations
- Critical thinking
- Outside Sales
- Data Entry
- Database management
Timeline
Senior Territory Sales Manager
Grown Rogue Unlimited, LLC
10.2021 - Current
Market Manager- Oregon
SLANG WORLDWIDE
01.2020 - 10.2021
Sales Territory Manager
TSL DISTRIBUTION LLC
06.2018 - 01.2020
REGIONAL SALES MANAGER
NEW AMERICAN FUNDING WHOLESALE
01.2012 - 12.2015
Bachelor Of Science - Business Administration
George Washington University