Heather Robertson
Firestone,CO
Summary
Strategic communications leader, culture champion and storyteller specializing in simple, tailored messages for diverse audiences. People leader dedicated to fostering supportive, connected, growth-rich work communities. Extensive background in B2B marketing, campaigns, internal communications, journalism, public relations and sales enablement.
Overview
17
17
years of professional experience
Work History
Director, Engagement & Culture Transformation
UnitedHealthcare
09.2022 - Current
- Developed, launched and sustained internal culture activation campaign, aligning with external brand, for 40,000+ operations employees
- Planned signature campaign event for 550+ leaders in six months, including $1M+ budget oversight
- Coordinated core campaign messaging, internal communications, executive talking points, graphics and videos
- Reached 10 countries and 10 vendor partners through 100+ campaign touchpoints
- Infused external brand promise into internal communications through cross-team partnerships
- Set data-based employee experience strategy and continuous accountability loop
- Advanced engagement programs for 17,000+ employees, including career development, inclusion, networking, social responsibility, and recognition
Assoc. Director/Director, Communications
UnitedHealthcare
01.2020 - 09.2022
- Led internal communications for executive leaders
- Owned people leader SharePoint and content development, including blog, videos and graphic resources
- Supported chief of staff in business planning, information dissemination and strategic initiatives
- Led B2B marketing/sales presentation design team
- Coordinated enterprise-wide crisis proposal response to HHS to provide emergency COVID provider payments
Manager, Custom Communications
UnitedHealthcare
02.2012 - 01.2020
- Led departmental communications strategy & execution
- Managed B2B marketing/sales presentation design team with 0% attrition over 10 years
- Received 2017 Sales Leadership Council Award
- Generated 318 percent demand growth, 2015-2020
- Produced highly customized sales presentation materials
Sr. Proposal Quality Analyst
UnitedHealthcare
04.2007 - 02.2012
- Edited Key Accounts health benefits proposals, reviewing for accuracy, customization, strategy and style
- Received 2011 UnitedHealthcare Service Hero Award (top 1% of performers in organization)
Education
Bachelor of Arts - Journalism & Mass Communication
University of Northern Colorado
01.2001
Skills
- B2B sales communications
- Crisis communications
- Data storytelling
- Employee engagement
- Event planning
- Graphic design
- Internal communications
- Marketing campaigns
- Messaging
- Strategy and planning
Freelance Work
- Oasis Hot Tub: Social media
- Prairie Dogs Gourmet Frankfurters: social media, video production
- Range Magazine: Writing
- Ready Law: Logo design
Applications
- Aha!
- Camtasia
- Excel
- Illustrator
- InDesign
- Kaltura
- Photoshop
- PowerPoint
- SharePoint
- Swift Kanban
- Teams
- Viva Engage
- Word
Publications
Self-published two books, third book in progress
Volunteer Experience
- Carbon Valley Half Marathon & 5K, Board of Directors, public relations lead, volunteer coordinator, 2022
- Reading tutor, 2012-2019
Additional Experience
- Proposal Writer, Great-West Healthcare (Cigna) | Greenwood Village, CO
- Account Executive, Hospital Shared Services Printing & Publications | Denver, CO
- Graphic Designer & Senior Consultant, FedEx/Kinko's | Boulder, CO
- Staff Reporter, various community newspapers in Wyoming
Timeline
Director, Engagement & Culture Transformation
UnitedHealthcare
09.2022 - Current
Assoc. Director/Director, Communications
UnitedHealthcare
01.2020 - 09.2022
Manager, Custom Communications
UnitedHealthcare
02.2012 - 01.2020
Sr. Proposal Quality Analyst
UnitedHealthcare
04.2007 - 02.2012
Bachelor of Arts - Journalism & Mass Communication
University of Northern Colorado
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