Heather Talla
Tulsa,OK
Summary
DIGITAL MARKETING MANAGER/ DIRECTOR
Strategic marketing leader with significant experience in ministry and non-profit development. Proven ability to exceed desired outcomes, utilizing multi-platform expertise to surpass goals year over year.
Effectively managed all aspects of marketing organization that blends strategy, customized marketing platforms, in-depth analysis, programmatic ads and optimization. Creative marketing executive well-educated in web-based advertising, data analysis and publication marketing.
Highly motivated visionary with 14 years of experience in developing highly successful and award-winning marketing programs and advertising campaigns. High achiever with moral character and integrity recognized for utilizing diverse marketing methods and tactics.
Overview
20
20
years of professional experience
1
1
Certification
Work History
CHIEF MARKETING OFFICER
CONSULT MARKETING GROUP
Remote
01.2019 - Current
- Develops processes and marketing strategy for businesses by forging vital partnerships with 3rd party platforms and consulting services providers to increase value of company's core digital offerings and execution
- Managed branding campaigns and event marketing initiatives in print, video, web and social media
- Mitigated risks by staying current on changes in federal and state laws and communicating those changes to team members
- Identified low-cost opportunities to increase visibility and drive traffic, increasing returning visitor revenue by 125%
- Managed branding campaigns and event marketing initiatives in print, video, web and social media.
- Oversaw development of traditional and social media marketing campaigns to drive sales and customer engagement.
- Increased market awareness and penetration through development of creative collateral.
- Coordinated teams of design and implementation professionals to manage all project objectives.
DONOR DEVELOPMENT CONSULTANT DIGITAL STRATEGIST
MULTIPLE CLIENTS
Sanford, FL
01.2008 - Current
- Brand building offline and online to increase donor base and partner involvement by influencing action of brand advocates through creating
- Curating and publishing content promoting specific focus of each nonprofit
- Incorporates persuasive copywriting abilities to influence action, creation of TV ads, writing, editing and proofing manuscripts and videos
- Developed donor engagement through strategic outreach planning utilizing all channels including email, direct mail, text, digital, Google ad grant, video, OTT/CTV and Geofencing ad campaigns for visibility and acquisition, increasing revenue and media cost by over 1000%.
- Daily oversight of social media on all platforms, reporting and dynamic integrated analytics.
- Conducted P&L statement analysis to improve daily operations, increase revenue and reduce costs.
- Exceeded goals through effective task prioritization and great work ethic.
- Drove operational improvements which resulted in savings and improved profit margins.
DIGITAL & TRADITIONAL MEDIA SPECIALIST
STEPHENS MEDIA GROUP
TULSA, OK
01.2010 - 01.2012
- Intuitively strategized for multiple clients to achieve record performance in offline and online campaigns through extensive research and practical application in targeted markets
- Profitable social media campaign increasing profit 50% in 3 months by building on multi-channel platforms including all aspects of client acquisition, relationship, advertising, execution, billing, collection, reporting and retention
- Attained month over month increase of ROI on campaigns through strategic planning of content creation and curation.
- Prepared weekly updates and reports to track growth and success rates of marketing campaigns
Education
Bachelor of Science - Communications
Central Christian University
Arkansas01.1999
Associate of Arts - Ministry
ASSOCIATES DEGREE in MINISTRY
Rhema Bible Training Center05.1993
Skills
- Leadership and People Development
- Partner/ Donor Development
- Complex Problem Solving
- Operational Analysis
- Ad Grant Specialist
- Business Development
- Prospect targeting
- Revenue and profit maximization
- Relationship building and rapport
- Data Analysis
- Trend Monitoring
- Marketing Strategies
Accomplishments
- Achieved top national results by introducing effective strategies for high-performing acquisition.
- Discovered unrecognized ministry partner opportunities and applied tactical action plans that outline profitable blueprints for success in a new markets and to secure new partners.
- Created and executed successful local, national and global campaigns for multiple high profile ministries.
- Led nonprofit in record setting responses while incorporating new strategic direct and offline partner-centric campaigns.
- Identified actionable solutions for various ministries with self-directing initiative, building high performing campaigns, through researched solutions that drive significant results in minimum time.
- Successfully developed and implemented new marketing campaigns merging direct offline and online integration while cultivating exceptional partner experiences and donor journeys.
- Performed conversion optimization that propelled record growth of 200% through strategic marketing communications.
Certification
Google Ad Certified -2019
- Applied Psychology in Marketing Strategies Certification
- Facebook Developer
- Google Analytics Certified
- OTT Channel Builder
- Aquiring CISSP
- Lead Generation Certified Facebook
- Facebook/TV Ad Certified
- Digital Ads and Search
Timeline
CHIEF MARKETING OFFICER
CONSULT MARKETING GROUP
01.2019 - Current
DIGITAL & TRADITIONAL MEDIA SPECIALIST
STEPHENS MEDIA GROUP
01.2010 - 01.2012
DONOR DEVELOPMENT CONSULTANT DIGITAL STRATEGIST
MULTIPLE CLIENTS
01.2008 - Current
Bachelor of Science - Communications
Central Christian University
Associate of Arts - Ministry
ASSOCIATES DEGREE in MINISTRY
Google Ads Certified 2019, Google Analytics Certified, Applied Psychology in Marketing Strategies Certification, Facebook Developer, Channel & Content Creator. OTT Channel Builder, Business Leadership, Currently Acquiring CISSP for internet securities.
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