Mashonda Tifrere
New York/Los Angeles
Summary
Dynamic creative leader with over 9 years of experience driving innovative exhibitions, artist collaborations, and brand campaigns that resonate globally. Expert in transforming artistic visions into cohesive, results-driven initiatives, fostering community engagement, and securing high-profile partnerships with brands like Diane von Furstenberg, Pepsi, and YSL. Adept at leading cross-functional teams, crafting compelling narratives, and leveraging marketing strategies to amplify impact-ready to excel as a Creative Director shaping bold, culturally significant brand experiences.
Overview
9
9
years of professional experience
Work History
Creative Director, Exhibition Development
Diane von Furstenberg
New York, USA
01.2024 - Current
- Curated Uninterrupted Resilience, a celebrated exhibition featuring 10 women artists, directing all creative and logistical aspects for DVF's flagship gallery
- Crafted a unified narrative across abstract, portrait, and figurative works, driving marketing and press efforts that amplified the resilience theme
- Led collaboration with artists, staff, and vendors to deliver a polished visitor experience within tight timelines, enhancing brand prestige
Creative Consultant & Campaign Director
Pepsi / SunChips
Miami, USA
01.2023 - Current
- Spearheaded the second annual Art Seen campaign during Miami Art Week, curating a pop-up exhibition and digital gallery (SunChipsArtSeen.com) to spotlight underrepresented artists
- Directed a public voting initiative, resulting in exclusive artwork featured on 20M+ SunChips bags, merging creative vision with mass-market reach
- Partnered with marketing teams to extend campaign impact, delivering a platform that blended art, social good, and brand innovation
Art Consultant & Creative Strategist
YSL / L'Oréal USA
New York, USA
01.2020 - Current
- Collaborated with YSL to design standout packaging for LIBRE Eau de Parfum, integrating artist visuals with brand identity
- Led content creation, press outreach, and social media strategy, boosting campaign visibility and reinforcing YSL's luxury aesthetic
Founder & Creative Lead
ARTLEADHER
New York, USA
01.2016 - Current
- Pioneered a global platform showcasing 250+ artists, directing PR, marketing, and sales strategies that elevated visibility and revenue
- Grew a 50K+ social media following and curated high-impact artist talks (e.g., The Modern Day Blueprint for Artist Representation), blending creative vision with audience engagement
- Oversaw operations-including contracts, permits, and inventory-while producing compelling content for brochures, websites, and exhibitions
- Developed artist residencies and community programs, aligning creative output with strategic business plans and partnership goals
- Acted as primary liaison for artists, press, and collaborators, ensuring seamless execution of ambitious creative projects
Program Director & Creative Curator
Donna Karan / Urban Zen Studio
New York, USA
01.2019 - 01.2022
- Partnered with Donna Karan to produce site-specific installations, directing creative concepts and exhibition programming
- Managed end-to-end event production, team supervision, and community outreach, achieving revenue and engagement goals
- Developed online content and social media strategies that grew audience interest, aligning artistic projects with brand objectives
Education
Certificate in Art Business - Modern And Contemporary Art
Christie's Education
New York11-2017
Skills
- Creative Direction
- Brand Storytelling
- Project Management
- Team Leadership
- Artist Management
- Collaboration
- Marketing Strategy
- Social Media Campaigns
- Content Creation
- Writing
- Visuals
- Digital
- Contract Negotiation
- Operations
- Public Speaking
- Community Engagement
- Adobe Creative Suite
- Canva
- Google Analytics
Websites
Locations
- New York, NY
- Los Angeles, CA
Leadership Affiliations
- Advisory Board Member, PULSE Art Fair, Miami, FL, 2018, Guided curation and strategic direction for PULSE Miami Beach, advising on artist selection and promotional outreach.
- Member, Christie's Women's Leadership Forum, New York, NY, 2018, Contributed to discussions on leadership and innovation in the art and creative industries.
Timeline
Creative Director, Exhibition Development
Diane von Furstenberg
01.2024 - Current
Creative Consultant & Campaign Director
Pepsi / SunChips
01.2023 - Current
Art Consultant & Creative Strategist
YSL / L'Oréal USA
01.2020 - Current
Program Director & Creative Curator
Donna Karan / Urban Zen Studio
01.2019 - 01.2022
Founder & Creative Lead
ARTLEADHER
01.2016 - Current
Certificate in Art Business - Modern And Contemporary Art
Christie's Education