Barrett Kime
Los Angeles,CA
Summary
Senior creative and development leader building scalable content operations that support revenue growth and brand partnerships. Directs end-to-end production for 200+ original projects each year, launches durable franchises, and uses audience data to improve reach across linear, OTT, SVOD, and FAST platforms.
Overview
24
24
years of professional experience
Work History
Senior Director, Creative & Development (NBCUniversal Skycastle & LXTV)
NBCUniversal Media, LLC
Universal City, CA
01.2019 - Current
- Creative Lead, NIL Efforts (NBC Sports Athlete Direct - NBCSAD): Spearhead the creative vision for NIL initiatives, developing original concepts and pitching strategic partnerships to high-profile clients and universities.
- Directed creative strategy and production for 200+ annual original video projects across NBC, Telemundo, NBC Sports, and digital platforms, enhancing brand visibility and audience engagement.
- Drove 8–9-digit revenue through original IP and audience-first storytelling, integrating advertiser solutions with brands like Nissan, Pepsi, and State Farm.
- Oversaw end-to-end content lifecycle for NIL programs, managing high-volume, self-shot athlete productions and premium-directed content, ensuring timely post-production and delivery to meet market demands.
- Optimize content reach across Linear, OTT, SVOD, and FAST platforms using viewership analytics and behavioral data.
- Established cross-regional, bilingual production teams, accelerating speed-to-market and improving quality for diverse audience engagement.
- Key Achievement: Launched and scaled long-running franchises Today Is… and Big-Name Small Town, sustaining long-term advertiser demand.
Creative Director / Director (NBCUniversal Skycastle)
NBCUniversal Media, LLC
01.2012 - 01.2019
- Transformed the creative group into a high-growth revenue driver, growing assisted revenue from $45M to $136.4M.
- Streamlined end-to-end development for multi-platform campaigns, mentoring producers, editors, and designers to improve creative quality.
- Redesigned sizzle-reel and recap processes, enhancing storytelling quality and increasing sales effectiveness.
Producer / Director / Editor
NBC Los Angeles
01.2011 - 01.2012
- Directed live studio and field productions, overseeing crews and scripting for customized client solutions, ensuring high-quality post-production outcomes.
- Led development of branded content and broadcast marketing campaigns, managing workflows to ensure timely delivery and alignment with client goals.
- Coordinated and scheduled interviews with guests for NBC Los Angeles segments to ensure smooth production flow. with guests for NBC Los Angeles segments. and managed guest logistics for NBC Los Angeles segments.
Director | Writer | Producer
Freelance / Independent Creative Producer
01.2006 - 01.2011
- Produced commercial, documentary, and digital content from concept through post-production, increasing brand visibility for agencies and brands in LA and NYC.
- Directed freelance creative productions from concept through final delivery, ensuring alignment with client vision and objectives.
- Produced client pitches, treatment decks, and project schedules
- Coordinated vendors, crews, and independent contractors for creative shoots, facilitating smooth execution and timely delivery.
Writer / Creative Producer
Prime Media / Dream Big Productions
01.2003 - 01.2006
- Generated innovative story ideas for Prime Media and Dream Big Productions productions, enhancing narrative depth.
- Crafted engaging scripts and copy for Prime Media and Dream Big Productions projects, aligning with client objectives.
- Created original concepts and scripts for broadcast media to effectively convey brand objectives.
- Refined articles and promotional materials for clarity, tone, and brand voice, ensuring consistent messaging.
Education
Bachelor of Arts -
University of Arizona
Skills
- Creative direction
- Strategic planning
- Cross-cultural leadership
- Team leadership and oversight
- Collaborative management
- Executive communication
- Brand storytelling
- Audience analytics
- Agile workflows
- Financial oversight
- Team management
- Team collaboration
- Leadership communication
- Content creation
- Content development
Personal Information
Title: Executive Director, Creative & Media Production
Professional Development
Many Talent Lab Opportunities: STREAM Digital Expertise, INFLUENCE Strategic Presentation, LEAD, CREATE and many more.
Accomplishments
- 15+ ProMax/GEMA Awards, Multiple Emmy Nominee/Winner
Timeline
Senior Director, Creative & Development (NBCUniversal Skycastle & LXTV)
NBCUniversal Media, LLC
01.2019 - Current
Creative Director / Director (NBCUniversal Skycastle)
NBCUniversal Media, LLC
01.2012 - 01.2019
Producer / Director / Editor
NBC Los Angeles
01.2011 - 01.2012
Director | Writer | Producer
Freelance / Independent Creative Producer
01.2006 - 01.2011
Writer / Creative Producer
Prime Media / Dream Big Productions
01.2003 - 01.2006
Bachelor of Arts -
University of Arizona