Heather Turner
Miami Beach,FL
Summary
Research analyst with a focus on the property & casualty insurance industry skilled at identifying trends and distilling large volumes of information
Overview
8
8
years of professional experience
Work History
Lead Research Analyst
ReSource Pro
11.2021 - Current
- Lead the strategy, development, execution, and analysis of primary and secondary research in the P&C insurance market
- Manage the creation, performance, and data analysis of market surveys for carriers, distributors, and insurance tech vendors
- Author and oversee the production of approx. 24 research reports annually
- Spearhead the creation and maintenance of research workflows
- Lead the production and delivery of custom research requests for client engagements
- Recommended process improvements to continually identify, analyze and fix constraints and challenges.
- Assisted in decision-making processes by presenting accurate, data-driven recommendations to stakeholders.
Managing editor
NU Property & Casualty Group
06.2019 - 10.2021
- Managed the content strategy for PropertyCasualty360.com, including writing ~4 articles and editing ~30 articles weekly
- Managed a diverse team of writers, editors, and designers to produce high-quality content consistently
- Established a set of digital best practices for the team to follow to optimize content performance
- Handled final proofreading, copy editing and revision functions for deliverables
- Identified and analyzed topics to serve the audience's interests and attract new readers
- Monitored content performance and develop strategies to meet company goals, including advertising and marketing targets
- Delegated and tracked each staff member's assignments and deadlines
- Content oversight contributed to a 12% year-over-year increase in website visits for the period of January-May 2021
Staff Writer
Key Media
04.2016 - 06.2019
- Head special reports writer for Insurance Business America, Insurance Business Canada and Canadian Mortgage Professional
- Work contributed to increased product/company revenue through compelling editorial content for both print and online
- Met strict deadlines for large-scale projects while balancing assignments across multinational markets
- Managed and advised a team of editorial researchers
Education
B.A. Editing, writing and media -
Florida State University
Tallahassee, Fla.08.2013
Skills
- Writing and Copyediting
- CMS Management
- Research Strategy
- Survey Development
- Project Workflow Management
- Excel Proficiency
- Data Research and Validation
- Report Preparation
- Team Collaboration and Leadership
Recent Work
- AI Delivers New Transformative Benefits to Personal Lines: https://www.resourcepro.com/blog/ai-delivers-new-transformative-benefits-to-personal-lines/
- Copilots: The AI Tool Taking Over P&C Insurance: https://www.resourcepro.com/blog/copilots-the-ai-tool-taking-over-pc-insurance/
Awards
- ALM Media's Anchor Award, 04/2021. The Anchor Award recognizes a person nominated by colleagues who is the anchor of their team. They know how to deal with the rocky waters by being steadfast, finding a creative solution and are a reliable leader.
- American Society of Business Publication Editors (ASBPE Awards of Excellence), 2018, Top Ten Award - Magazine of the Year, 2018 and Website of the Year, 2018
Timeline
Lead Research Analyst
ReSource Pro
11.2021 - Current
Managing editor
NU Property & Casualty Group
06.2019 - 10.2021
Staff Writer
Key Media
04.2016 - 06.2019
B.A. Editing, writing and media -
Florida State University
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