Summary
Overview
Work History
Education
Skills
Websites
Recent Work
Awards
Timeline
Generic

Heather Turner

Miami Beach

Summary

Dynamic Lead Research Analyst at ReSource Pro with expertise in data research and analysis, driving a 12% increase in content engagement. Proven leader in project management and team collaboration, delivering impactful research reports and optimizing workflows to enhance operational efficiency. Skilled in survey development and content strategy, consistently exceeding stakeholder expectations.

Overview

9
9
years of professional experience

Work History

Lead Research Analyst

ReSource Pro
11.2021 - Current
  • Lead the strategy, development, execution, and analysis of primary and secondary research in the P&C insurance market
  • Manage the creation, performance, and data analysis of market surveys for carriers, distributors, and insurance tech vendors
  • Author and oversee the production of approx. 24 research reports annually
  • Spearhead the creation and maintenance of research workflows
  • Lead the production and delivery of custom research requests for client engagements
  • Recommended process improvements to continually identify, analyze and fix constraints and challenges.
  • Assisted in decision-making processes by presenting accurate, data-driven recommendations to stakeholders.

Managing editor

NU Property & Casualty Group
06.2019 - 10.2021
  • Managed the content strategy for PropertyCasualty360.com, including writing ~4 articles and editing ~30 articles weekly
  • Managed a diverse team of writers, editors, and designers to produce high-quality content consistently
  • Established a set of digital best practices for the team to follow to optimize content performance
  • Handled final proofreading, copy editing and revision functions for deliverables
  • Identified and analyzed topics to serve the audience's interests and attract new readers
  • Monitored content performance and develop strategies to meet company goals, including advertising and marketing targets
  • Delegated and tracked each staff member's assignments and deadlines
  • Content oversight contributed to a 12% year-over-year increase in website visits for the period of January-May 2021

Staff Writer

Key Media
04.2016 - 06.2019
  • Head special reports writer for Insurance Business America, Insurance Business Canada and Canadian Mortgage Professional
  • Work contributed to increased product/company revenue through compelling editorial content for both print and online
  • Met strict deadlines for large-scale projects while balancing assignments across multinational markets
  • Managed and advised a team of editorial researchers

Education

B.A. Editing, writing and media -

Florida State University
Tallahassee, Fla.
08.2013

Skills

Team collaboration and leadership

Report preparation and writing

Data research and analysis

Excel proficiency

Project management

Survey development and design

Content management system (CMS) management

Copyediting and writing skills

Market research strategies

Recent Work

  • AI Delivers New Transformative Benefits to Personal Lines: https://www.resourcepro.com/blog/ai-delivers-new-transformative-benefits-to-personal-lines/
  • Copilots: The AI Tool Taking Over P&C Insurance: https://www.resourcepro.com/blog/copilots-the-ai-tool-taking-over-pc-insurance/

Awards

  • ALM Media's Anchor Award, 04/2021. The Anchor Award recognizes a person nominated by colleagues who is the anchor of their team. They know how to deal with the rocky waters by being steadfast, finding a creative solution and are a reliable leader.
  • American Society of Business Publication Editors (ASBPE Awards of Excellence), 2018, Top Ten Award - Magazine of the Year, 2018 and Website of the Year, 2018

Timeline

Lead Research Analyst

ReSource Pro
11.2021 - Current

Managing editor

NU Property & Casualty Group
06.2019 - 10.2021

Staff Writer

Key Media
04.2016 - 06.2019

B.A. Editing, writing and media -

Florida State University

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Heather Turner