Summary
Overview
Work History
Education
Skills
Timeline
Generic

HEATHER E. ADKINS

Jacksonville,FL

Summary

Innovative, results-driven, and experienced product management executive enthusiastically pursuing a Senior Product Manager opportunity to leverage in-depth knowledge of product lifecycle management. Over ten years of experience working on and leading sales, marketing, and technology teams. Proficient in Agile methodologies, Scrum framework, and a wide range of analytical and data tools where my ability to understand the challenges of an organization allows me to develop flexible technology solutions that meet those needs.

Overview

19
19
years of professional experience

Work History

Vice President, Analysis (Product Manager)

PennyMac Home Loans
04.2021 - Current
  • Primary liaison to the c-suite, business stakeholders, and technical leaders on Agile teams, accountable for the vision, strategy, and roadmap for multiple Martech solutions.
  • Planned and executed an enterprise solution for aggregating, analyzing, and managing customer information (Customer 360) and engagement preferences that required coordination between Business Users, Compliance, Legal, and IT Architecture to build a solution that would meet regulatory requirements and improve the customer experience.
  • Completely redesigned the telephony and email lead generation selection and delivery solution in conjunction with the implementation of Salesforce CRM and Salesforce Marketing Cloud in 2022 increasing our lead pull through and getting the right offer to the right customer at the right time.

Assistant Vice President, Production Data Strategy

PennyMac Home Loans
10.2017 - 04.2021
  • Developed rule-based Dynamic SQL monitoring engine deployed against multiple production segments to ensure quality and timeliness standards are being met with exception handling for identified criteria outside performance metrics.
  • Communicated effectively with leadership and team members to deliver updates on administrative initiatives and decisions.
  • Documented user stories, specifications, and product features into detailed work orders to communicate across teams and build mandatory requirements.

Vice President, Client Quantitative Analyst II

Consumer Analytics Merrill Edge
12.2015 - 10.2017
  • Developed the Client Segmentation Model in R to support new financial consultant rollout by creating a balanced client book model to ensure equitable distributions.
  • Formulated campaign analysis in SAS measuring the effectiveness of direct mail and call campaigns respective of the identified holdout groups (A/B testing) increasing pull through by 19%.

Vice President, Quantitative Analyst

Bank of America Home Loans
07.2012 - 12.2015
  • Representations and Warranties
  • Lead data analyst for current settlement negotiations within Mortgage Insurance Strategy
  • Providing statistical analysis of past expenditures and modeling future costs associated with legacy mortgage risk
  • Executive reporting and presentation to inform final business negotiations
  • Analytics supported final settlements in four of the major mortgage insurance company settlements in 2014
  • Created sustainable and repeatable processes for modeling, reporting, and graphical representations using SQL and R
  • Assisted in development, implementation, and monitoring of KPI standards including quality, productivity, timeliness, and claim resolution for production staff within Representations and Warranties
  • Created quality review standards and reporting.

Vice President, Business Control Manager

Bank Of America
03.2004 - 07.2012
  • Demonstrated proficient leadership skills to motivate employees and build competent teams.
  • Hired and managed employees to maximize productivity while training staff on best practices and protocols.
  • This time frame includes additional positions held during tenure at Bank of America and through the Countrywide Merger (VP Loan Review, AVP of Production and Underwriting, Underwriter III, Quality Assurance Analyst, Consumer Risk Officer II, Business Support Manager).

Education

Bachelor of Science - Business Administration

Florida State College
Jacksonville, FL
2014

Skills

  • Product Vision & Strategy
  • Innovative Solutions that maximize value and customer satisfaction
  • Cross-functional Team Collaboration
  • Agile Software Development Methodologies
  • Vendor selection experience (RFI/RFP)
  • Data Analytics & Visualization
  • Master Data Management (MDM)
  • Customer Relationship Management (CRM)
  • Customer Data Platform (CDP)
  • JIRA / AWS / SQL / Snowflake / SAS / R / Tableau

Timeline

Vice President, Analysis (Product Manager)

PennyMac Home Loans
04.2021 - Current

Assistant Vice President, Production Data Strategy

PennyMac Home Loans
10.2017 - 04.2021

Vice President, Client Quantitative Analyst II

Consumer Analytics Merrill Edge
12.2015 - 10.2017

Vice President, Quantitative Analyst

Bank of America Home Loans
07.2012 - 12.2015

Vice President, Business Control Manager

Bank Of America
03.2004 - 07.2012

Bachelor of Science - Business Administration

Florida State College

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HEATHER E. ADKINS