HEATHER LONG
Quincy,MA
Summary
Workplace technology strategist specializing in designing systems that enhance employee experience and support smarter, data-driven workplace decisions. Recognized for translating complex technology landscapes including IWMS, workplace analytics, and emerging AI-enabled solutions into clear, practical strategies that drive adoption and business impact.
Operates at the intersection of workplace, technology, and user experience, partnering across IT, real estate, HR, and leadership to ensure workplace systems are intuitive, aligned, and built for how people actually work and connect.
Overview
17
17
years of professional experience
Work History
Head of Workplace Technology Business Development
Red Thread
Boston, Massachusetts
04.2025 - Current
- Lead the development of a new Workplace Technology category, shaping how organizations align workplace systems, employee experience, and real estate strategy
- Act as a strategic advisor to clients, helping translate business needs into thoughtful, user-centered workplace technology solutions across AV, analytics, and smart office environments
- Define and pilot a Workplace Analytics Advisory Service (WAAS), focused on simplifying complex data inputs (IWMS, sensors, badge, Wi-Fi) into clear, actionable insights for decision-makers
- Partner cross-functionally with sales, design, and leadership teams to reframe workplace technology conversations around outcomes, not tools, improving client understanding and adoption
- Evaluate and guide a portfolio of workplace technology partners, ensuring solutions complement broader workplace experience goals rather than introducing unnecessary complexity
- Drive early-stage category adoption through client engagements, workshops, and strategic pursuits, positioning Red Thread as a trusted advisor in workplace experience and technology strategy
Director of Strategic Partnerships & New Business Development
InnerSpace
Boston, MA
08.2023 - 11.2024
- Advised partners and clients on navigating and adopting workplace intelligence solutions that aligned user experience with business priorities
- Guided partners in positioning and applying workplace analytics within broader workplace strategies, emphasizing clarity and usability for enhanced adoption
- Acted as a bridge between client needs and product direction, translating feedback into practical enhancements that improved usability and real-world application
- Facilitated go-to-market efforts by providing partner teams with clear messaging, use cases, and frameworks for integrating workplace insights into decision-making.
- Expanded market presence through strategic partnerships that solidified InnerSpace’s role as a key decision-support layer within workplace ecosystems
Manager, Strategic Partnerships & Alliances
VergeSense
Boston, MA
04.2022 - 08.2023
- Managed a global ecosystem of 40+ partners across real estate, smart building, and workplace platforms, ensuring VergeSense solutions complemented and enhanced broader workplace technology strategies
- Translated complex workplace analytics concepts for partners, clients, and internal teams, facilitating integration with existing systems and aligning with employee experience goals
- Supported the positioning and adoption of workplace analytics by guiding partners on use cases, storytelling, and value articulation, rather than technical implementation
- Collaborated with product and internal teams to bring forward partner and client insights, helping shape platform evolution based on real-world workplace needs and behaviors
- Enabled partner teams through training and co-selling, ensuring consistent introduction and adoption of workplace analytics across diverse client environments
- Contributed to market initiatives and industry events, enhancing VergeSense’s visibility and positioning as a key component within the workplace technology ecosystem
Solutions Consultant – Workplace Technology & IWMS
FM:Systems
Boston, MA
02.2021 - 04.2022
- Advised mid-market and enterprise clients on workplace technology strategy, helping align IWMS and space management tools with business goals, employee experience, and real estate priorities
- Guided organizations through the evaluation and adoption of workplace systems, ensuring solutions were practical, user-friendly, and aligned with how teams actually worked
- Acted as a key point of translation between clients and internal teams, turning business needs into clear system approaches, workflows, and use cases
- Supported clients in making sense of workplace data and reporting, helping translate insights into actionable decisions around space, utilization, and operations
- Partnered with product and internal teams to share client feedback, contributing to improvements that enhanced usability, clarity, and overall client experience
- Led client engagements and training sessions focused on driving understanding and adoption, not just system rollout
Workplace Technology Consultant
Steelcase
Boston, Massachusetts
07.2015 - 09.2020
- Advised enterprise clients across New England and Eastern Canada on workplace technology strategy, helping organizations align workplace systems with employee experience, real estate priorities, and evolving ways of working
- Led the planning and rollout of workplace technology solutions including workplace analytics, space reservation platforms, and IoT-enabled environments, ensuring solutions were intuitive, scalable, and aligned with user needs
- Bridged clients, internal teams, and product partners, translating business requirements into clear technology strategies and actionable implementation plans that aligned with client goals
- Played a key role in launching and scaling a Workplace Analytics SaaS platform, supporting enterprise clients in using data to inform workplace design, portfolio strategy, and operational decisions
- Facilitated client workshops and strategic engagements to navigate workplace transformation, aligning IT, real estate, and workplace leadership with organizational objectives
- Contributed to product and solution evolution by surfacing client insights and emerging needs, influencing roadmap direction and enhancing usability and adoption
- Delivered thought leadership through industry panels, client presentations, and market engagement, positioning Steelcase as a leader in workplace innovation and technology-enabled experience
Mobility Account Manager/Consultant, Healthcare
AT&T
Framingham, MA
01.2009 - 01.2015
- Advised top-tier healthcare systems across the Northeast, including Columbia Presbyterian and Johns Hopkins, on emerging mobile technology solutions to improve patient care and operational efficiency.
- Led strategic development and execution of mobility solutions, ensuring alignment with healthcare compliance standards, including HIPAA.
- Engaged key opinion leaders to facilitate adoption of mobile technology, streamlining healthcare workflows.
- Created tailored technology solutions for healthcare providers, enhancing vendor selection and supporting measurable ROI.
- Expanded account penetration and strengthened client relationships, contributing to revenue growth and improved market positioning.
- Earned multiple sales honors, including 2010 Diamond Club Winner, 2nd Trimester GEM Award, and STAT Award for outstanding sales performance.
Education
Bachelor of Science - Marketing
Northeastern University
Boston, MASkills
- Workplace Technology Strategy & Experience Design
- IWMS & Workplace Platform Strategy
- Employee Experience–Driven Workplace Systems
- AI-Enabled Workplace Solutions & Emerging Technology Strategy
- Technology Evaluation, Selection & Vendor Strategy
- Workplace Analytics
- Data Interpretation & Workplace Decision Support
- Change Management & Technology Adoption
- Process & Journey Design for Workplace Systems
- Cross-Functional Leadership (IT, Real Estate, HR)
- Partner & Ecosystem Strategy
- Product Strategy Influence & User-Centered Feedback
Timeline
Head of Workplace Technology Business Development
Red Thread
04.2025 - Current
Director of Strategic Partnerships & New Business Development
InnerSpace
08.2023 - 11.2024
Manager, Strategic Partnerships & Alliances
VergeSense
04.2022 - 08.2023
Solutions Consultant – Workplace Technology & IWMS
FM:Systems
02.2021 - 04.2022
Workplace Technology Consultant
Steelcase
07.2015 - 09.2020
Mobility Account Manager/Consultant, Healthcare
AT&T
01.2009 - 01.2015
Bachelor of Science - Marketing
Northeastern University