Heidi A. Fuqua
Summary
People-centered professional with 20+ years of experience blending training, creative content development, project management, and customer engagement. A natural communicator with a passion for helping others learn, grow, and connect—whether in-person or through digital media. From designing training programs and leading onboarding to hosting and producing a dark history podcast, I bring a unique mix of strategic thinking, creativity, and emotional intelligence to every project. Known for transforming complex ideas into clear, engaging materials and fostering collaboration across cross-functional teams.
Overview
6
6
years of professional experience
Work History
Sales Operations Specialist
Informa TechTarget
10.2023 - Current
- Partner cross-functionally with sales, billing, and operations teams to ensure contract accuracy and alignment with policies.
- Analyze sales trends using Salesforce and Tableau, providing actionable insights to stakeholders for process improvement.
- Lead internal process improvements and support sales reps in resolving customer issues with clarity and empathy.
- Develop and deliver internal training materials to improve sales process comprehension and CRM utilization.
Podcast Host, Writer & Editor
Macabre: A Dark History Podcast
01.2022 - Current
- Researched, wrote, narrated, and edited long-form podcast episodes on dark history and true crime, attracting thousands of listeners.
- Achieved top 5% global podcast ranking through compelling content delivery.
- Managed all production aspects, including scriptwriting, voiceover recording, audio editing, and publishing.
- Created engaging social media content, thumbnails, and SEO-friendly descriptions for TikTok, Patreon, and Spotify to grow podcast engagement.
- Successfully monetized podcast platform through increased listener engagement.
- Collaborated with merch designers to develop unique products for Gothicc Threads apparel line.
- Oversaw campaigns with Gothicc Threads to enhance brand visibility and audience engagement.
Sales Educational Advisor
American Academy of Anti-Aging Medicine (Now Informa Owned and Operated)
07.2021 - 10.2023
- Generated $1.1M in sales revenue (2022), cultivating long-term client relationships.
- Conducted 1:1 and group education calls to align providers with advanced medical training programs.
- Organized sales-driven educational events, managing logistics for 5,000+ attendees.
- Assisted marketing teams with email campaigns and customer engagement strategies.
Marketing Team Education Program Coordinator
Precision Analytical
01.2021 - 07.2021
- Spearheaded research and selection of LMS for DUTCH University’s provider education platform.
- Supported Marketing & Education Director in developing digital content and marketing materials.
- Managed timelines and deliverables for educational conferences and content launches.
Onboarding & Client Engagement Representative
Precision Analytical
09.2019 - 01.2021
- Trained new clients and providers on lab testing protocols and best practices.
- Improved account conversion timelines by identifying logistical delays and introducing prepaid return solutions.
- Maintained CRM (Nutshell) pipelines, nurtured leads, and facilitated cross-functional communication.
Customer Support Specialist
Precision Analytical
McMinnville
04.2019 - 09.2019
- Provided high-touch support to patients and healthcare providers.
- Partnered with multiple departments to troubleshoot and resolve complex client cases.
- Created internal documentation and process guides to streamline support workflows.
Education
B.A. - Anthropology
Arizona State University
Tempe, AZA.A.S. - Business Administration
Ivy Tech State College
Madison, INSkills
- Content Creation
- Social media campaigns
- Copywriting
- Digital media
- Creative Production
- Podcast writing
- Narration
- Audio editing
- Storytelling
- Email marketing
- CRM & Analytics
- Salesforce
- Nutshell CRM
- Tableau Analytics
- Project Management
- Event coordination
- Cross-functional task execution
- Tech-Savvy
- LMS research & implementation
References
References available upon request.
Timeline
Sales Operations Specialist
Informa TechTarget
10.2023 - Current
Podcast Host, Writer & Editor
Macabre: A Dark History Podcast
01.2022 - Current
Sales Educational Advisor
American Academy of Anti-Aging Medicine (Now Informa Owned and Operated)
07.2021 - 10.2023
Marketing Team Education Program Coordinator
Precision Analytical
01.2021 - 07.2021
Onboarding & Client Engagement Representative
Precision Analytical
09.2019 - 01.2021
Customer Support Specialist
Precision Analytical
04.2019 - 09.2019
B.A. - Anthropology
Arizona State University
A.A.S. - Business Administration
Ivy Tech State College
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